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I am a creative and results-driven Communications and Digital Media professional with experience in social media strategy, short-form video content production, and brand development. I have a proven track record growing digital audiences through data-informed content, platform-specific tools, and SEO best practices. I am bilingual (English/Spanish) with strong communication and organizational skills. I thrive collaborating with leadership to align digital content with business goals and expansion efforts.…I am a creative and results-driven Communications and Digital Media professional with experience in social media strategy, short-form video content production, and brand development. I have a proven track record growing digital audiences through data-informed content, platform-specific tools, and SEO best practices. I am bilingual (English/Spanish) with strong communication and organizational skills. I thrive collaborating with leadership to align digital content with business goals and expansion efforts.

Alexandra Figueroa-Frau

Social Media Manager, Content Creator, Brand Designer, +2

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I am a creative and results-driven Communications and Digital Media professional with experience in social media strategy, short-form video content production, and brand development. I have a proven track record growing digital audiences through data-informed content, platform-specific tools, and SEO best practices. I am bilingual (English/Spanish) with strong communication and organizational skills. I thrive collaborating with leadership to align digital content with business goals and expansion efforts.…I am a creative and results-driven Communications and Digital Media professional with experience in social media strategy, short-form video content production, and brand development. I have a proven track record growing digital audiences through data-informed content, platform-specific tools, and SEO best practices. I am bilingual (English/Spanish) with strong communication and organizational skills. I thrive collaborating with leadership to align digital content with business goals and expansion efforts.

Available to hire

I am a creative and results-driven Communications and Digital Media professional with experience in social media strategy, short-form video content production, and brand development. I have a proven track record growing digital audiences through data-informed content, platform-specific tools, and SEO best practices.

I am bilingual (English/Spanish) with strong communication and organizational skills. I thrive collaborating with leadership to align digital content with business goals and expansion efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media Manager at Kores Realty

February 1, 2024 - Present

Create, edit, and publish short-form video content to enhance digital presence across YouTube, META platforms, and TikTok. Maintain a consistent posting cadence of 5 in-feed posts per week, contributing to average monthly impressions of approximately 5K+. Leverage META Business Suite, dashboard insights, and TikTok Studio to monitor performance and optimize content strategy. Design reel cover art, daily story posts, and SEO-driven captions to maximize discoverability and engagement. Collaborate with leadership to align digital content with business goals and expansion efforts.

Substitute Teacher at Kelly Education

February 1, 2024 - January 1, 2025

Managed classrooms of approximately 30 students across K–5 grade levels in fast-paced, high-variability educational settings. Demonstrated strong adaptability, communication skills, and professionalism across diverse grade levels.

Founder & Small Business Owner at KananiCreationsCo.

January 1, 2024 - October 1, 2025

Founded and operated an independent Etsy-based jewelry and art brand, overseeing product development, marketing, and fulfillment. Achieved a 5.0-star rating with 140+ online sales and 38 verified reviews; managed social media, averaging 1,500+ organic impressions per post. Built strong customer relationships through proactive communication and consistent service delivery.