I'm Alexandra Prelipceanu, a product and UI/UX designer focused on creating intuitive, user-centered experiences and polished digital products. I specialize in web and app design, interactive prototypes, and visual design, turning ideas into thoughtful layouts, seamless flows, and engaging interfaces. I also bring experience in motion graphics and 2D animation to enrich digital experiences, and I design across print and digital media. I enjoy collaborating with cross-functional teams to deliver cohesive brand stories and measurable results.…

Alexandra Prelipceanu

I'm Alexandra Prelipceanu, a product and UI/UX designer focused on creating intuitive, user-centered experiences and polished digital products. I specialize in web and app design, interactive prototypes, and visual design, turning ideas into thoughtful layouts, seamless flows, and engaging interfaces. I also bring experience in motion graphics and 2D animation to enrich digital experiences, and I design across print and digital media. I enjoy collaborating with cross-functional teams to deliver cohesive brand stories and measurable results.…

Available to hire

I’m Alexandra Prelipceanu, a product and UI/UX designer focused on creating intuitive, user-centered experiences and polished digital products. I specialize in web and app design, interactive prototypes, and visual design, turning ideas into thoughtful layouts, seamless flows, and engaging interfaces.

I also bring experience in motion graphics and 2D animation to enrich digital experiences, and I design across print and digital media. I enjoy collaborating with cross-functional teams to deliver cohesive brand stories and measurable results.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Beginner

Work Experience

Freelance Designer at Self-employed / Freelancer
January 1, 2023 - October 31, 2025
Run a freelance design business, delivering branding, web design, and digital marketing services to diverse clients. Collaborate with clients to create compelling visual identities and user-centered experiences. Manage end-to-end project lifecycles, ensuring timely delivery and client satisfaction. Develop responsive websites with modern UI/UX principles to enhance engagement and functionality. Provide design services across print and digital platforms, including logos, packaging, and marketing materials. Handle project budgets, timelines, and client communications, ensuring smooth workflows and successful outcomes.
Designer at Synergy Design
December 31, 2023 - December 31, 2023
Collaborated with clients to create compelling visual identities and user-centered experiences. Led design initiatives, developed and executed visual concepts, and contributed to brand modernization. Partnered with the UX team to integrate creative design into user interfaces, ensuring a seamless and visually engaging experience for users. Engaged in brainstorming sessions with marketing and product teams to generate creative solutions that met both aesthetic and functional requirements. Managed design strategy to create innovative web, product, and marketing solutions. Ensured all projects aligned with client objectives, enhancing brand presence and driving engagement across digital platforms.
Creative Lead at Beyond Enterprizes
December 31, 2021 - December 31, 2021
Led creative projects from concept to execution, collaborating with cross-functional teams to develop compelling visual campaigns. Led the redesign of key marketing materials and product visuals, aligning them with updated brand guidelines and customer expectations. Partnered with the UX team to integrate creative design into user interfaces, ensuring a seamless and visually engaging experience for users. Directed a team of designers to elevate the quality of work and meet project deadlines. Oversaw the art direction of high-profile campaigns from concept to completion and maintained storytelling and brand identity.
Graphic Designer at Optical Disc Solutions
December 31, 2016 - December 31, 2016
Created visually compelling graphics for marketing campaigns, digital products, and promotional materials. Designed and maintained brand identity systems across print and digital media. Collaborated with product teams to translate complex concepts into clean visuals and infographics. Managed multiple projects simultaneously, meeting tight deadlines while maintaining high-quality design standards. Worked with external vendors and printers to ensure successful production of marketing materials.

Education

Doctorate in Sociology at National University of Political Studies and Public Administration
September 10, 2012 - June 19, 2015
MA in Architecture at Ion Mincu University of Architecture and Urban Planning
October 4, 2004 - June 24, 2010
PhD in Sociology at National University of Political Studies and Public Administration
January 1, 2004 - December 31, 2010
MA in Architecture at Ion Mincu University of Architecture and Urban Planning
January 1, 2004 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Real Estate & Construction, Media & Entertainment, Professional Services, Other
    uniE621 On Target AI
    On Target AI automates customer research for marketers, streamlining the collection of insights from reviews, surveys, and transcripts. Its AI analyzes feedback to help create high-converting copy using customer language. For On Target AI, I designed key webpages and user interfaces, improving usability and maintaining brand consistency. I created intuitive user flows and produced graphic elements, contributing to a cohesive look. I also developed interactive prototypes to demonstrate functionality, playing a vital role in investor presentations by showcasing the platform’s value and user experience. I designed social media visuals that aligned with the brand's identity and messaging. My goal was to create eye-catching, cohesive designs that would engage the audience across various platforms like LinkedIn, Facebook, and Instagram. These visuals helped communicate the platform's value, from its AI-powered customer insights to its ability to streamline the copywriting process. I created detailed prototypes to bring the product to life, allowing my client to showcase it to potential investors. These prototypes provide a functional, realistic preview of your concept, helping you demonstrate its value and usability. By visually and interactively presenting your product, you can make a stronger case for investment, showing its potential and gaining early feedback to refine it further. webdesigner videoeditor prototyping…
    uniE621 Knightsbridge Foreign Exchange Inc.
    Knightsbridge Foreign Exchange or Knightsbridge FX is a Canadian foreign exchange company in Toronto, Ontario that provides extensive currency exchange services to customers across Canada. As the UI/UX designer for Knightsbridge Foreign Exchange's app, I was responsible for designing and enhancing the user experience across both their mobile application and website. My role involved creating intuitive user flows and corresponding screens that aligned with the company's goals and the needs of their Canadian customer base, simplifying currency exchange processes for both individual and business users. Additionally, I crafted all visual assets for the company's social media platforms and designed their online and offline ads, ensuring brand consistency and a cohesive visual identity across all touchpoints. My work helped improve the overall user experience, drive engagement, and support KnightsbridgeFX’s mission of offering seamless currency exchange services across Canada. I took the lead on designing their website to create a more streamlined and user-friendly experience. My focus was on optimizing the user interface for ease of navigation and ensuring that the currency exchange process was intuitive and accessible for all visitors. I developed clear user flows and designed responsive, visually appealing layouts that enhanced usability on both desktop and mobile platforms. By aligning the design with KnightsbridgeFX’s brand and customer needs, I helped improve conversion rates, user engagement, and overall satisfaction, making it easier for customers across Canada to access and utilize Knightsbridge's currency exchange services. For their financial app, I focused on creating a user experience that simplified the currency exchange process. My primary responsibility was designing clear, logical user flows that made it easy for customers to navigate the app, from checking live exchange rates to completing transactions. I streamlined complex actions like currency conversions and transaction tracking into intuitive steps, ensuring users could quickly and effortlessly complete tasks. By prioritizing ease of use and reducing friction in the customer journey, I enhanced the app’s functionality, making it more accessible and efficient for a wide range of users, ultimately improving customer satisfaction and engagement. webdesigner UI UX productdesign graphicdesigner socialmediadesigner…
    uniE621 Prima Locatie
    For the Primalocatie.ro real estate website, I managed the entire design process from start to finish, ensuring a seamless user experience and intuitive interface. My responsibilities included conducting thorough research to understand user needs and industry best practices, which guided the website’s overall structure and design. I focused heavily on UX and UI design, creating user-centric experiences that made property searches simple and enjoyable. In addition to the website design, I developed the brand guides, establishing visual standards for the site's design elements, including typography, color schemes, and logo usage. These brand guidelines ensured consistency across all digital and print materials, reinforcing Primalocatie’s identity. I also mapped user flows, wireframed the site’s layout, and optimized it for both desktop and mobile devices. My work ensured that every detail of the website—from property search filters to responsive design—was crafted to enhance usability and align with both the user and business needs. This holistic approach significantly improved the overall user experience and strengthened the brand’s presence across all touchpoints. webdesigner UX UI projectmanagement…