I hold a Bachelor of Fine Arts from Rhodes University, where I developed a strong foundation in visual communication, creativity, and conceptual thinking. Alongside Fine Arts, I majored in Psychology, which gave me valuable insight into human behaviour and the way people engage with design and storytelling. I am a graphic designer with experience in non-profit storytelling, educational communication, and purpose-driven brands. What draws me to design is the balance between creativity, strategy, and human-centred thinking — creating work that is both visually compelling and meaningful. My transition from traditional art into digital design began through freelance web design, where I spent over three years developing strong skills in visual design, client communication, and problem-solving. I then joined a South African non-profit organisation, gaining extensive experience across both print and digital design in a fast-paced, high-pressure environment. I enjoy creating clean, thoughtful, and impactful design solutions that communicate clearly, connect with people, and support meaningful causes.

Alexandra Mitchell

I hold a Bachelor of Fine Arts from Rhodes University, where I developed a strong foundation in visual communication, creativity, and conceptual thinking. Alongside Fine Arts, I majored in Psychology, which gave me valuable insight into human behaviour and the way people engage with design and storytelling. I am a graphic designer with experience in non-profit storytelling, educational communication, and purpose-driven brands. What draws me to design is the balance between creativity, strategy, and human-centred thinking — creating work that is both visually compelling and meaningful. My transition from traditional art into digital design began through freelance web design, where I spent over three years developing strong skills in visual design, client communication, and problem-solving. I then joined a South African non-profit organisation, gaining extensive experience across both print and digital design in a fast-paced, high-pressure environment. I enjoy creating clean, thoughtful, and impactful design solutions that communicate clearly, connect with people, and support meaningful causes.

Available to hire

I hold a Bachelor of Fine Arts from Rhodes University, where I developed a strong foundation in visual communication, creativity, and conceptual thinking. Alongside Fine Arts, I majored in Psychology, which gave me valuable insight into human behaviour and the way people engage with design and storytelling.

I am a graphic designer with experience in non-profit storytelling, educational communication, and purpose-driven brands. What draws me to design is the balance between creativity, strategy, and human-centred thinking — creating work that is both visually compelling and meaningful.

My transition from traditional art into digital design began through freelance web design, where I spent over three years developing strong skills in visual design, client communication, and problem-solving. I then joined a South African non-profit organisation, gaining extensive experience across both print and digital design in a fast-paced, high-pressure environment.

I enjoy creating clean, thoughtful, and impactful design solutions that communicate clearly, connect with people, and support meaningful causes.

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Language

English
Fluent

Work Experience

Art Gallery Assistant at Gavin Collins Gallery
January 1, 2020 - January 1, 2020
Sales of artworks, administrative tasks (emailing clients, stock take, preparation for shipments), rolling and packaging of oil paintings, customer service.
Programme Manager at Start up
January 1, 2021 - January 1, 2023
Emailing, filing, bookkeeping in Xero, project work flow planning and communication, meeting minutes, drafting of resolutions, company registration with the CIPC, design of presentations and pitching decks.
Freelance Web Design & Marketing at Emerald Wisdom School
January 1, 2021 - January 1, 2023
Web design and site upkeep in Squarespace, managing Squarespace eCommerce, email marketing in ConvertKit, social media marketing, YouTube video editing, online course development in Teachable.
Designer at Wordworks NPO
January 1, 2023 - Present
Print and graphic design (Adobe suite), website design in Wordpress, design and development of online courses in Learndash, publishing process from design to print, brand management, organisation of historical design files.

Education

IEB Matriculation at Penryn College
January 11, 2030 - January 1, 2014
Bachelor of Fine Arts and Psychology at Rhodes University
January 11, 2030 - January 1, 2018

Qualifications

120 Hour TEFL Course
April 1, 2019 - June 2, 2026
Field to Vase Floral Design Workshop
November 1, 2019 - June 2, 2026
Facebook Community Management course with FACEBOOK Blueprint
March 1, 2021 - June 2, 2026
3 in 1 Course: Learn to design websites with Figma, build with Webflow, and make a living freelancing with Vako Shvili
January 1, 2023 - June 2, 2026

Industry Experience

Non-Profit Organization, Education, Professional Services, Software & Internet