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Hi, I'm Rugina Alexandra-Cristina, a Brand Communication Specialist with 3+ years of experience building and growing brands through creative campaigns, social media strategy, influencer collaborations, and digital storytelling. I specialize in premium brand positioning and content strategy across Instagram, TikTok, and Facebook. I’m hands-on, strategic, and deeply passionate about beauty, branding, and clean, purpose-driven communication. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver cohesive brand activations and storytelling that resonate with audiences across digital and offline channels.…Hi, I'm Rugina Alexandra-Cristina, a Brand Communication Specialist with 3+ years of experience building and growing brands through creative campaigns, social media strategy, influencer collaborations, and digital storytelling. I specialize in premium brand positioning and content strategy across Instagram, TikTok, and Facebook. I’m hands-on, strategic, and deeply passionate about beauty, branding, and clean, purpose-driven communication. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver cohesive brand activations and storytelling that resonate with audiences across digital and offline channels.

Rugina Alexandra-Cristina

Digital Marketer, Social Media Manager, Copywriter, +5

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Hi, I'm Rugina Alexandra-Cristina, a Brand Communication Specialist with 3+ years of experience building and growing brands through creative campaigns, social media strategy, influencer collaborations, and digital storytelling. I specialize in premium brand positioning and content strategy across Instagram, TikTok, and Facebook. I’m hands-on, strategic, and deeply passionate about beauty, branding, and clean, purpose-driven communication. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver cohesive brand activations and storytelling that resonate with audiences across digital and offline channels.…Hi, I'm Rugina Alexandra-Cristina, a Brand Communication Specialist with 3+ years of experience building and growing brands through creative campaigns, social media strategy, influencer collaborations, and digital storytelling. I specialize in premium brand positioning and content strategy across Instagram, TikTok, and Facebook. I’m hands-on, strategic, and deeply passionate about beauty, branding, and clean, purpose-driven communication. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver cohesive brand activations and storytelling that resonate with audiences across digital and offline channels.

Available to hire

Hi, I’m Rugina Alexandra-Cristina, a Brand Communication Specialist with 3+ years of experience building and growing brands through creative campaigns, social media strategy, influencer collaborations, and digital storytelling. I specialize in premium brand positioning and content strategy across Instagram, TikTok, and Facebook.

I’m hands-on, strategic, and deeply passionate about beauty, branding, and clean, purpose-driven communication. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver cohesive brand activations and storytelling that resonate with audiences across digital and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

French

Beginner

Work Experience

Brand Communication Specialist at Antibiotice A+, Iasi, Romania

October 1, 2023 - Present

Managed multichannel communication for brands including Nutriensa, VetAria+, Tinero, and Cutaden. Created engaging social media content using MetaBusiness and Canva, wrote SEO-optimized articles for the company website, and implemented SEO strategies to enhance brand exposure. Coordinated influencer campaigns and collaborated with creative teams on product naming. Oversaw budget allocation for digital and TV promotions.

Marketing Specialist at Arcadia Hospitals and Medical Center, Iasi, Romania

September 30, 2022 - July 28, 2025

Designed and implemented digital marketing campaigns focused on increasing brand visibility. Monitored social media performance and proposed data-driven improvements. Collaborated cross-department to ensure integrated marketing execution.

Social Media Specialist at Little Texas Restaurant, Iasi, Romania

September 30, 2022 - July 28, 2025

Managed the Instagram content calendar, developed visuals and captions, and organized seasonal photoshoots and promotional campaigns.

Web Editor at Aleph News, Bucharest, Romania

March 31, 2022 - July 28, 2025

Authored and edited online articles for the news platform while applying SEO techniques using WordPress to optimize content visibility.

Marketing Specialist at Arcadia Hospitals and Medical Centre, Iasi, Romania

April 1, 2022 - September 1, 2022

Designed and implemented digital campaigns focused on increasing brand visibility. Collaborated with medical, PR, and creative teams to promote events and campaigns. Supported cross-departmental collaboration for integrated marketing initiatives.

Volunteer - Director at PROctober NGO, Iasi, Romania

January 1, 2016 - March 1, 2020

Led the NGO’s digital communication and online presence. Managed large-scale events (concerts, workshops, conferences), including logistics, suppliers, and communication strategy. Coordinated media relations, internal communication, and promotional campaigns.