Hi there! I’m Alexandra P. Panoy, a Communications and Media Arts student at the University of the Philippines Mindanao with a passion for branding, storytelling, and digital marketing. I enjoy turning ideas into meaningful messages and building engaged audiences through thoughtful content, data-driven strategy, and creative visuals. I’m currently pursuing opportunities in marketing, branding, and digital content creation to help brands connect with their audiences in authentic ways. Beyond my studies, I co-founded a small jam business where I led branding, product storytelling, social media marketing, and customer engagement. I also handle campus publicity and digital content for events, combining creative content with practical outreach to maximize reach and participation.

Alexandra Panoy

Hi there! I’m Alexandra P. Panoy, a Communications and Media Arts student at the University of the Philippines Mindanao with a passion for branding, storytelling, and digital marketing. I enjoy turning ideas into meaningful messages and building engaged audiences through thoughtful content, data-driven strategy, and creative visuals. I’m currently pursuing opportunities in marketing, branding, and digital content creation to help brands connect with their audiences in authentic ways. Beyond my studies, I co-founded a small jam business where I led branding, product storytelling, social media marketing, and customer engagement. I also handle campus publicity and digital content for events, combining creative content with practical outreach to maximize reach and participation.

Available to hire

Hi there! I’m Alexandra P. Panoy, a Communications and Media Arts student at the University of the Philippines Mindanao with a passion for branding, storytelling, and digital marketing. I enjoy turning ideas into meaningful messages and building engaged audiences through thoughtful content, data-driven strategy, and creative visuals. I’m currently pursuing opportunities in marketing, branding, and digital content creation to help brands connect with their audiences in authentic ways.

Beyond my studies, I co-founded a small jam business where I led branding, product storytelling, social media marketing, and customer engagement. I also handle campus publicity and digital content for events, combining creative content with practical outreach to maximize reach and participation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Affiliate Marketing Contributor at Remote Freelance
January 1, 2021 - Present
Maintained affiliate partnerships with beauty and lifestyle brands (e.g., Flower Knows and YesStyle), distributing custom codes and affiliate links across digital platforms.
Co-founder at Homemade Jam Business
January 1, 2020 - May 1, 2021
Co-founded and managed a small business selling homemade jam. Oversaw branding, product storytelling, social media marketing and customer relations. Created publication materials, product photography, and digital content for online promotions and customer engagement.
Capstone Project Lead: Digital Media & Publicity Lead at BYTE THE THREAT cybersecurity seminar, University of the Philippines Mindanao
November 1, 2025 - December 31, 2025
Managed the official social media presence and publicity for BYTE THE THREAT cybersecurity seminar. Created the full content strategy and designed all visual assets and publication materials for the seminar’s Facebook page. Led real-time audience engagement efforts, ensuring strong event reach and active participation from the student body.
Chess Participant at University of the Philippines Mindanao
February 1, 2026 - March 1, 2026
Hampang 2026 – Chess Competition: participated in a campus-wide chess tournament; achieved 3rd Runner-Up as part of the team.
Chess Participant at University of the Philippines Mindanao
April 1, 2026 - April 30, 2026
Dula x Tanghal x Hugyaw 2026 – Chess Competition: participated in a university-wide chess competition; achieved 1st Place as part of the champion team.

Education

Bachelor of Arts in Communication and Media Arts at University of the Philippines Mindanao
January 11, 2030 - July 1, 2028

Qualifications

Google Analytics Certification
January 11, 2030 - April 22, 2026
Digital Marketing Certification – HubSpot
January 11, 2030 - April 22, 2026
Social Media Certification – HubSpot
January 11, 2030 - April 22, 2026
Creative & Branding, Retail & Customer Experience – LVMH
January 11, 2030 - April 22, 2026

Industry Experience

Media & Entertainment, Education, Professional Services