Alessandro Canova
Creative digital designer and email developer with 25 years of experience designing and building responsive digital experiences—websites, microsites, CRM email campaigns, templates, banners, and brand visuals.
About
Creative digital designer and email developer with 25 years of experience designing and building responsive digital experiences—websites, microsites, CRM email campaigns, templates, banners, and brand visuals. I’m detail-obsessed (every pixel matters) and I enjoy taking ideas from concept to completion, collaborating closely with designers, developers, content editors, copywriters, and marketers to deliver polished outcomes.
I also bring strong leadership experience, having guided small teams of designers and front-end developers and supported junior and mid-weight colleagues through training and clear guidelines. I hold a master’s degree in Digital Design, and I’m especially comfortable in fast-paced environments—meeting clients to understand needs, managing projects effectively, and continuously improving my skills across modern email platforms and front-end technologies.
- 23 years' experience
- Joined October 2026
Skills· 12
Languages
- ItalianFluent
Industry experience
- Media & Entertainment
- Retail
- Financial Services
- Professional Services
- Consumer Goods
Work experience· 17 roles
Built BAU and trigger emails across multiple ELC brands (Tom Ford, Kilian, Frédéric Malle, Jo Malone, Bobbi Brown, La Mer, Clinique, Too Faced). Collaborated with brand design and marketing teams to redesign and develop newsletters and emails. Migrated BAU and trigger workflows from Taxi to Braze during a busy transaction period, created new email templates, and improved dynamic and liquid code skills. Learned and applied the Braze Customer Engagement Platform (CEP) to support email delivery workflows.
Researched, designed, and developed a brand-new newsletter for agency client UEFA. Delivered responsive newsletter design and implementation in a freelance capacity.
Worked with the design team to redesign and build responsive editorial newsletters, including curated and automated formats. Partnered with marketing to redesign and build FT marketing emails and with the FT FLIC charity to create responsive email experiences. Supported the editorial team with BAU updates and actively attended daily meetings to present ideas and review work.
Education
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