Senior Visual Designer & WordPress Developer with 20+ years of experience helping businesses build strong digital identities and online platforms. I bridge information systems and modern design to deliver end-to-end visual and product experiences across web, brand, and marketing. I also leverage generative AI ecosystems (Google Cloud, Anthropic) to streamline creative workflows, improve conversion outcomes, and scale visual solutions for international remote operations—while keeping accessibility, usability, and consistency at the core.…

Alex dos Santos Cardoso

Senior Visual Designer & WordPress Developer with 20+ years of experience helping businesses build strong digital identities and online platforms. I bridge information systems and modern design to deliver end-to-end visual and product experiences across web, brand, and marketing. I also leverage generative AI ecosystems (Google Cloud, Anthropic) to streamline creative workflows, improve conversion outcomes, and scale visual solutions for international remote operations—while keeping accessibility, usability, and consistency at the core.…

Available to hire

Senior Visual Designer & WordPress Developer with 20+ years of experience helping businesses build strong digital identities and online platforms. I bridge information systems and modern design to deliver end-to-end visual and product experiences across web, brand, and marketing.

I also leverage generative AI ecosystems (Google Cloud, Anthropic) to streamline creative workflows, improve conversion outcomes, and scale visual solutions for international remote operations—while keeping accessibility, usability, and consistency at the core.

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Skills

Experience Level

Web Design
Expert
UI
Expert
Product Design
Expert
Branding
Expert
WordPress
Expert
HTML5
Expert
CSS
Expert
Canva
Expert
MySQL
Expert
Illustration
Intermediate
JavaScript
Intermediate
Prompt Engineering
Intermediate
Google Cloud
Intermediate
Motion Graphic
Intermediate
Claude
Intermediate
API
Intermediate
Figma
Beginner
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Language

English
Intermediate
Portuguese
Fluent

Work Experience

Senior Visual & Product Designer (Freelance & Remote) at Self-Employed
January 1, 2022 - Present
Architect end-to-end digital experiences and brand identity systems across digital and physical media. Build and deploy custom, high-converting WordPress environments using modern front-end practices (HTML/CSS/JS) to improve engagement. Design illustrations and multi-channel marketing campaigns using AI-assisted workflows to scale visual assets and reduce production turnaround. Deliver scalable multi-platform design systems for international clients across Brazil, Portugal, and the US.
Entrepreneur & Founder / Product Designer at Dr. Frutinha
September 1, 2017 - December 1, 2024
Conceived and launched a healthy food e-commerce and delivery brand, scaling from concept to operational market presence. Designed the full visual ecosystem including functional packaging for a 15-variety fresh product line and the core digital web platform. Led brand strategy, customer experience (CX) journeys, and growth marketing, aligning operational workflows with strong visual communication.
Graphic & Web Designer at SES-CRT - DST/AIDS (State Health Organization)
May 1, 2009 - September 1, 2011
Designed and engineered enterprise intranet systems supporting internal HR communication and IT support ticketing for public health administration. Created public-facing web portals and educational digital campaigns about public health prevention, ensuring accessible UX for large citizen audiences.
Interface Designer & Co-Founder at Caos Developers (Consultancy)
January 1, 2008 - March 1, 2018
Co-founded and scaled a digital consultancy serving 100+ clients over a decade, leading UI/UX strategy for complex enterprise web applications. Developed user-centered design methodologies and interface design systems to accelerate engineering development handoffs. Spearheaded new media initiatives including technical digital publishing platforms and interactive e-books for startups and established small businesses.

Education

Bachelor of Science in Information Systems at Universidade Bandeirante de São Paulo
January 1, 2005 - January 1, 2009

Qualifications

AI Fluency Certified (Anthropic Claude)
January 11, 2030 - August 5, 2026
The Arcade - Google Cloud - Facilitator Program
August 5, 2026 - August 5, 2026
Gen AI: Unlock Foundational Concepts
February 20, 2026 - February 20, 2026
Google
Certificado After Effects - Animação de Personagens - do Zero ao Mercado
May 5, 2022 - May 5, 2022
Udemy Online Courses
Certificado Adobe Illustrator CC Completo
May 5, 2022 - May 5, 2022
Udemy Online Courses

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Professional Services, Retail
    Family Calendar PWA & Alexa Integration

    UI/UX & Creative Technology
    bit.ly/agenda-familiar-webapp

    • Designed and deployed a user-centric web application to streamline family scheduling, dynamic school
    calendars, and time management.

    • Engineered a custom automation backend that exports schedule updates into a structured JSON payload hosted on a cloud server.

    • Developed a custom Alexa Voice Service integration, enabling automated voice-recognition queries to parse the server-side JSON and deliver hands-free voice responses.

    SetlistPro

    Product Design & Full-Stack Web App (PWA)
    bit.ly/setlistpro-webapp

    • Conceived, designed, and engineered a complete CRUD web application for musicians to build, manage, and share live performance setlists.

    • Designed an intuitive, high-accessibility UI optimized for high-pressure, low-light stage environments.

    • Developed a unique “Live Sync Mode” using real-time synchronization architecture, enabling a master device to orchestrate and control the viewport scroll of all connected band members’ screens simultaneously.