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Hi, I’m Alexandra Ciolan, a hands-on Social Media Manager and Content Creator with over five years of experience across the NHS, private sector, and media. I specialize in building personal brands and online communities using organic strategies across TikTok, Instagram, LinkedIn, and more. I’ve grown and managed content for multiple health-focused brands, driving engagement and brand affinity through authentic storytelling and thoughtful community management. I collaborate with clinical and creative teams to tailor brand voice, plan multi-channel content calendars, and drive measurable engagement. I’m passionate about turning complex topics into engaging, accessible narratives and growing communities around health topics while delivering campaigns that align with business goals and audience needs.…Hi, I’m Alexandra Ciolan, a hands-on Social Media Manager and Content Creator with over five years of experience across the NHS, private sector, and media. I specialize in building personal brands and online communities using organic strategies across TikTok, Instagram, LinkedIn, and more. I’ve grown and managed content for multiple health-focused brands, driving engagement and brand affinity through authentic storytelling and thoughtful community management. I collaborate with clinical and creative teams to tailor brand voice, plan multi-channel content calendars, and drive measurable engagement. I’m passionate about turning complex topics into engaging, accessible narratives and growing communities around health topics while delivering campaigns that align with business goals and audience needs.

Alexandra Ciolan

Social Media Manager, Content Creator, Copywriter, +5

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Hi, I’m Alexandra Ciolan, a hands-on Social Media Manager and Content Creator with over five years of experience across the NHS, private sector, and media. I specialize in building personal brands and online communities using organic strategies across TikTok, Instagram, LinkedIn, and more. I’ve grown and managed content for multiple health-focused brands, driving engagement and brand affinity through authentic storytelling and thoughtful community management. I collaborate with clinical and creative teams to tailor brand voice, plan multi-channel content calendars, and drive measurable engagement. I’m passionate about turning complex topics into engaging, accessible narratives and growing communities around health topics while delivering campaigns that align with business goals and audience needs.…Hi, I’m Alexandra Ciolan, a hands-on Social Media Manager and Content Creator with over five years of experience across the NHS, private sector, and media. I specialize in building personal brands and online communities using organic strategies across TikTok, Instagram, LinkedIn, and more. I’ve grown and managed content for multiple health-focused brands, driving engagement and brand affinity through authentic storytelling and thoughtful community management. I collaborate with clinical and creative teams to tailor brand voice, plan multi-channel content calendars, and drive measurable engagement. I’m passionate about turning complex topics into engaging, accessible narratives and growing communities around health topics while delivering campaigns that align with business goals and audience needs.

Available to hire

Hi, I’m Alexandra Ciolan, a hands-on Social Media Manager and Content Creator with over five years of experience across the NHS, private sector, and media. I specialize in building personal brands and online communities using organic strategies across TikTok, Instagram, LinkedIn, and more. I’ve grown and managed content for multiple health-focused brands, driving engagement and brand affinity through authentic storytelling and thoughtful community management.

I collaborate with clinical and creative teams to tailor brand voice, plan multi-channel content calendars, and drive measurable engagement. I’m passionate about turning complex topics into engaging, accessible narratives and growing communities around health topics while delivering campaigns that align with business goals and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Dr. Jane Halsall Psychology Practice

March 1, 2025 - Present

I manage the complete social media presence of Dr. Jane, a highly experienced Counseling Psychologist with over 20 years in the NHS, private sector, and media. Built and adapted an organic content strategy across TikTok, Instagram, and LinkedIn; scripted, edited and optimized short-form video content for Reels and TikTok; tracked content performance and iterated strategy; managed community engagement; provided strategic guidance to align with brand voice and business goals.

Social Media Coordinator at Med Express & Levity (HeliosX Group)

July 1, 2024 - Present

Day-to-day channel management, uploading and scheduling content; content creation and analytics; social listening and research; collaboration with the Social Media Manager to develop innovative ideas; aligned with brand voice and goals.

Programme Director (TPD & Biomarkers Business Unit) at Hanson Wade

July 1, 2024 - October 14, 2025

Copywriting & Communications; Production & Campaign Management; curated agendas; translated complex topics into accessible narratives; built 17-week social media content calendar; designed executive speaker banners for LinkedIn; contributed to content development; tracked KPIs and analytics.

Social Media & Publicity Officer at Lancaster Entrepreneurs Society

September 20, 2022 - October 14, 2025

Grew social followings on LinkedIn & Instagram from 0 to 1,400 and 200 followers respectively; expanded the society from inactive to 100 members in one academic year; secured key speakers for weekly talks (e.g., Mark Wright, 2014 Apprentice winner).

Content Creator at Self-employed / Personal Brand (TikTok & Instagram)

September 1, 2020 - Present

Created and maintained a 21k+ follower platform on TikTok and Instagram; built a consistent, authentic online presence and produced engaging short-form content for education and outreach.

Social Media & Publicity Officer at Lancaster Entrepreneurs Society

September 20, 2022 - October 14, 2025

Grew society engagement from inactive to 100 members in one academic year; managed social media across LinkedIn and Instagram; organized events and guest speaker collaborations; contributed to brand voice and community growth.

Content Creator at Institute of Biomedical Science (Digital Education & Communications Office)

December 31, 2023 - October 14, 2025

Designed educational programs and resources to support the professional development of 40,000 biomedical scientists; created curriculum content and training materials aligned with industry standards; produced weekly newsletters and social content; collaborated with biomedical professionals nationwide.

Program Director (TPD & Biomarkers Business Unit) at Hansen Wade

July 2, 2024 - October 14, 2025

Copywriting & communications: produced weekly copy for websites, brochures, and emails, ensuring brand tone of voice. Production & campaign management: led production for conferences with tight deadlines, delivering finished products; developed a 17-week social media content calendar; translated complex topics into accessible narratives; built long-term partnerships and sponsorship opportunities.

Social Media Manager at Dr. Jane Halsall Psychology Practice

March 1, 2025 - Present

I manage the complete social media presence for Dr. Jane Halsall, a counselling psychologist with 20+ years in the NHS, private sector, and media. Built her personal brand and online community through a fully organic strategy aligned with her capacity, values, and goals. Developed content strategy across TikTok, Instagram, and LinkedIn; scripted, edited and optimized short-form video content (Reels/TikTok); tracked performance and iterated strategy; managed community engagement; provided strategic guidance to simplify workflows and scale content creation.

Social Media Coordinator at HeliosX Group

July 1, 2024 - Present

Responsible for the day-to-day delivery of the organic social media strategy for Med Express & Levity, including content creation, scheduling, and analytics. Managed channel management, uploaded content, and produced weekly/monthly reports; tracked community sentiment and content performance (KPIs). Created content in collaboration with clinical and creative teams; partnered with the Social Media Manager to generate innovative ideas; built engaging, informative content across Instagram, Facebook, TikTok, Twitter, and Reddit; supported campaign and program management.

Programme Director (TPD & Biomarker Business Unit) at Hansen Wade

July 1, 2024 - October 14, 2025

Copywriting and communications; production and campaign management for conferences; built a 17-week social media content calendar and designed speaker banners to drive engagement (LinkedIn). Achieved a 30% increase in brochure downloads for a commercially driven B2B organization. Content development, quality-checking, and proofing; analyzed performance with tools (Marketo, Sprinklr, Sprout Social, Google) and used findings for optimization and budget allocation; conducted market research calls with pharma and biotech leaders; built long-term partnerships and closed £10–20k sponsorship deals; engaged VP/Director level stakeholders across social platforms.

Content Creator at Independent / Lancaster University

September 1, 2020 - Present

Storytelling and content creation across TikTok and Instagram. Built a 21k+ follower platform and maintained a consistent, dynamic online presence for 5+ years. Created, planned, scheduled, edited, and produced short-form factual entertainment content; stayed up to date with social trends and contributed innovative ideas to participate. Analyzed viral potential and used tactics to increase shareability and reach. Collaborated on blogging campaigns and negotiated partnerships, increasing brand visibility. Proficient with Hootsuite, Metricsool, Canva, CapCut, Google Analytics, and SEO tools; focused on accessibility, UX, and social listening.

Digital Education & Outreach Officer at Institute of Biomedical Science

December 1, 2023 - October 14, 2025

Created engaging educational programs and initiatives to support professional development of 40,000 biomedical scientists across the UK. Collaborated with NHS diagnostic laboratories nationwide to design curriculum content, training materials, and resources aligned with industry standards and regulatory requirements. Led email marketing: spearheaded weekly newsletters posted across LinkedIn and Instagram.

Social Media & Publicity Officer at Lancaster Entrepreneurs Society

September 20, 2022 - October 14, 2025

Grew social following on LinkedIn and Instagram (0 to 1,400 and 0 to 200 followers respectively). Grew the society from inactive to 100 members in one academic year. Secured key speakers for weekly talks, including Mark Wright (2014 Apprentice winner).

Social Media Manager at HeliosX Group

July 1, 2024 - Present

Responsible for day-to-day delivery of the organic social media strategy for Med Express & Levity, including content creation, community management, scheduling, and analytics.

Content Creator at Self-employed / Personal Brand

September 1, 2020 - Present

Created and managed engaging content across TikTok and Instagram; built a 21k+ follower platform; maintained a consistent online presence for over five years; ensured content aligns with brand voice and identity.

Programme Director (TPD & Biomarkers Business Unit) at Hansen Wade

July 1, 2024 - October 14, 2025

Led agency collaborations and campaigns; identified and established cooperation with health-focused agencies; managed internal and cross-functional campaigns across Med Express, Levity and external agencies; developed content calendars and guided messaging.

Publicity Officer at Lancaster Entrepreneurs Society

September 1, 2022 - October 14, 2025

Grew LinkedIn & Instagram follows from 0 to 1,400 and 200 respectively; expanded society membership to around 100 within one academic year; secured key speakers for weekly talks; contributed to email/newsletter campaigns.