I’ve been building creative campaigns for eight years, starting as a designer who asked too many questions and ending up as the person teams call when they need fresh perspective on stuck projects.
What works for me is diving deep into what makes people actually care about something. Not just demographics and user personas, but the real psychological stuff - why someone stops mid-scroll, what makes them share something, why certain messages stick. I’ll spend days researching behavioral patterns and come back with angles that feel obvious once you see them but nobody thought of before.
Most of my best work came from unexpected places. A desktop reorganization session turned into a complete visual rebrand for a wellness company. Absent-mindedly connecting dots during a client presentation mapped out their entire customer journey better than three previous strategy sessions.
I tend to work in bursts - deep focus sessions where I lose track of time, then stepping back to see patterns. My teams know I might send voice notes with breakthrough ideas at random hours or need to walk around while we brainstorm. The scattered approach usually pulls together into something coherent that works.
Right now I’m interested in the gap between what people say they want and what they actually respond to. There’s this sweet spot where data-driven strategy meets gut instinct, and when you hit it, campaigns just work without anyone being able to explain exactly why.
Looking for opportunities where that kind of thinking actually matters to the outcome.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
In the thirtieth year of my life, when I was sitting in my underwear at 3:47 AM with seventeen browser tabs open and a deadline breathing down my neck like a rabid dog, the heavens cracked open and I saw visions that made my soul want to file for bankruptcy.
A whirlwind exploded out of the north, a massive cloud pregnant with fire. This was inspiration arriving fashionably late, drunk on its own importance and trailing chaos.
Out of this disaster came four living creatures, and what a sight they were. Each had a human form but with four faces and four wings, like some nightmarish committee meeting of every creative impulse you’ve ever had.
The first face was human, your regular Tuesday-morning face that stares at blank pages. The second was a lion, all teeth and territorial fury, defending ideas that haven’t been born yet. The third was an ox, patient as death, willing to drag the plow through garbage drafts. The fourth was an eagle, convinced it could see everything but flying straight into windows.
They were literally on fire, shooting lightning between them like some demented Tesla coil. They moved like strobe lights, fast as ideas that slip through your fingers at 4 AM.
Beside each creature sat a wheel within a wheel, spinning in impossible directions. Their rims were covered in thousands of eyes, seeing every mistake you’ve ever made, every word you should have cut.
These wheels were your thoughts, your creative machinery grinding day and night. They never stop watching, never stop judging.
Above them stretched a crystal dome, and above that sat a throne of sapphire fire. On it sat a figure blazing like molten gold from the waist up, roaring like a furnace below. This was the Perfect Work, the thing you’re chasing.
The sound was like Niagara Falls arguing with a jet engine.
When I saw this I hit the floor and heard The Voice: “Child of endless revision, stand up. I have work for you, and it’s going to hurt. I’m sending you to people who mistake cleverness for wisdom. Some will listen, most won’t, but you’ll show them something real.”
That’s when I understood. This was about stepping into the fire and wrestling with angels made of words until they blessed you with scars worth keeping.
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Sofia today.