Alex Finney

Available to hire

Hi, I’m Alex. I’m a versatile designer and art director based in Newcastle upon Tyne.

About

Hi, I’m Alex. I’m a versatile designer and art director based in Newcastle upon Tyne.

I love creating beautiful and effective brands, campaigns and visuals. My experience has given me the opportunity to work closely with clients across a broad range of projects, from fashion startups to internationally renowned cultural events.

I’m curious and passionate in my work. I always look to find innovative and unexpected ways to tell a story, and thoughtful ways to craft an idea, with projects in my folio showcasing Illustration, animation, and e-commerce web design.

  • Joined November 2025

Industry experience

  • Consumer Goods
  • Education
  • Financial Services
  • Government
  • Healthcare
  • Life Sciences
  • Manufacturing
  • Non-Profit Organization
  • Telecommunications
  • Travel & Hospitality
  • Agriculture & Mining
  • Professional Services

More experts in Newcastle upon Tyne, United Kingdom

Projects · 3

FLOC Wool

Ground-up brand concept and design for innovative British Wool label. Beggining by looking at icon options, exploring ‘f’ monograms and single-thread ideas but moving towards the idea of a mascot that would sum up the rebellious ethos of this new fashion label. The idea of a truly rebellious sheep - kicking out against the outdated and unsustainable wool model - led me to the handstanding sheep icon (nicknamed Flo) that became the FLOC mascot. logo graphicdesigner branding illustrator webdesigner

  • Designer
  • Graphic Designer
  • Illustrator
  • +2
FLOC Wool

After wireframing and designing the site, we built it using Shopify, with continued back-end coding required to reach an end result that felt consistent with a premium fashion brand.

  • Art Director
  • Designer
  • Graphic Designer
  • +2
FLOC Wool

I worked to produce weekly animated instagram and TikTok reels, helping to convey the unique story of FLOC to a wider audience. I storyboarded, designed and animated the reels, alongside writing post copy, email campaigns, and regular updates to the website. This project helped me to build a breadth of skills. E-commerce branding, building and maintaining a social media brand ‘voice’, alongside writing copy and creating mini reactive campaigns.

  • Animator
  • Art Director
  • Graphic Designer
  • +1

Work experience· 4 roles

Senior Designer · Horizon WorksMay 2025 – Dec 2025 · 8 mos

Leading our creative team, creating standout brand and campaign design for a range of B2B clients across the UK.

Senior Designer / Art Director · The SHARP AgencyOct 2022 – May 2025 · 2 yrs 8 mos

Played a key role across the rebrand of a global payroll company, launched an innovative new British clothing brand, designed the yearly reports for a Swiss biotech firm, as well as art directing shoots and mentoring Junior members of the team. Promoted to senior level after successful campaign work for Best Western Hotels, Great Rail Journeys and Inntravel.

Midweight Designer · McCann LeedsAug 2021 – Oct 2022 · 1 yr 3 mos

Worked as a key part of the Roses award winning Edinburgh International Festival campaign, in addition to branding and campaign projects for Benenden Health, Great Rail Journeys, Slumberdown Bedding and Bob Martin Petcare.

Midweight Designer · 10 AssociatesFeb 2019 – Aug 2021 · 2 yrs 7 mos

Education

1st Class BA (Hons), Graphic Design · Leeds Arts University2013 – 2016
Foundation Diploma · Leeds Arts University2012 – 2013

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