Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Alexander Griffin, a Creative Director and Vibe-Coder who builds brands, consumer goods and digital products, services and campaigns. My first startup was acquired by Sanoma PLC, and I founded SunShader Inc., which sold 40,000 units. I am a team player who has managed cross-functional design, engineering and marketing teams and run stakeholder workshops with Fortune 500 clients. Currently, as Founder and Creative Director at FarFetched.ai, I am developing AI-powered branding and product experiences, including an innovative sales automation tool and a property management app.…I am Alexander Griffin, a Creative Director and Vibe-Coder who builds brands, consumer goods and digital products, services and campaigns. My first startup was acquired by Sanoma PLC, and I founded SunShader Inc., which sold 40,000 units. I am a team player who has managed cross-functional design, engineering and marketing teams and run stakeholder workshops with Fortune 500 clients. Currently, as Founder and Creative Director at FarFetched.ai, I am developing AI-powered branding and product experiences, including an innovative sales automation tool and a property management app.

Alexander Griffin

Brand Designer, Brand Strategist, App Designer, +6





I am Alexander Griffin, a Creative Director and Vibe-Coder who builds brands, consumer goods and digital products, services and campaigns. My first startup was acquired by Sanoma PLC, and I founded SunShader Inc., which sold 40,000 units. I am a team player who has managed cross-functional design, engineering and marketing teams and run stakeholder workshops with Fortune 500 clients. Currently, as Founder and Creative Director at FarFetched.ai, I am developing AI-powered branding and product experiences, including an innovative sales automation tool and a property management app.…I am Alexander Griffin, a Creative Director and Vibe-Coder who builds brands, consumer goods and digital products, services and campaigns. My first startup was acquired by Sanoma PLC, and I founded SunShader Inc., which sold 40,000 units. I am a team player who has managed cross-functional design, engineering and marketing teams and run stakeholder workshops with Fortune 500 clients. Currently, as Founder and Creative Director at FarFetched.ai, I am developing AI-powered branding and product experiences, including an innovative sales automation tool and a property management app.

Available to hire

I am Alexander Griffin, a Creative Director and Vibe-Coder who builds brands, consumer goods and digital products, services and campaigns. My first startup was acquired by Sanoma PLC, and I founded SunShader Inc., which sold 40,000 units.

I am a team player who has managed cross-functional design, engineering and marketing teams and run stakeholder workshops with Fortune 500 clients. Currently, as Founder and Creative Director at FarFetched.ai, I am developing AI-powered branding and product experiences, including an innovative sales automation tool and a property management app.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder and Creative Director at FarFetched.ai

October 1, 2025 - Present

Founder and Creative Director building KindTag to tag and track valuables and recover lost items. Built a Claude Code-powered sales automation tool that sources and scores leads, generates outreach communications, and reduces client workload by 85%. Currently developing an AI-powered property management app.

Chief Creative Officer at SunShader Inc

January 1, 2020 - Present

Scaled an innovative laptop hardware brand from zero to seven-figure revenue by designing and patenting two SKUs (SunShader Pro and Eco), manufacturing in China and activating sales channels in 50 countries. Achieved a 10x ROAS on Amazon and Best Seller status by collaborating with marketing agencies and delivering high-performing creative content. Developed the brand name and trademark, crafted the visual identity and brand storytelling for paid ads and AI-generated social content.

Chief Product Officer at Stuckup Inc

March 1, 2018 - September 1, 2021

Built a proprietary art marketplace with 3,000 bestselling artworks from competitor platforms, automated vendor onboarding, and scrapers. Ramped up sales to $750k/year by partnering with external marketing agencies and executing our go-to-market strategy.

Brand Designer at Orchestrate

January 1, 2016 - March 1, 2019

Delivered brand identity projects for Fortune 500 clients including Choice Hotels; led workshops with executive stakeholders at Coca-Cola and BiC.

Founder and Chief Creative Officer at BOUF Ltd

January 1, 2007 - January 1, 2015

Founded Europe’s first online marketplace for design-led homeware and gifts; led business to acquisition by Sanoma PLC. Built and managed engineering and product teams to create a proprietary e-commerce platform.

Graphic Designer at Wolff Olins

January 1, 2005 - January 1, 2007

Designed global brands as part of a world-class team; contributed to a dynamic new brand for Manpower and created design systems for the London 2012 Olympics.