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I'm a marketing professional specializing in digital strategy, email marketing, and CRM, with hands-on experience driving e-commerce and brand awareness across multiple markets. I excel at turning data into insights and delivering effective online communication strategies for websites, intranets, and campaigns. I thrive on coordinating complex projects, optimizing performance, and collaborating with cross-functional teams to ensure campaigns are well-structured, on-brand, and results-driven.…I'm a marketing professional specializing in digital strategy, email marketing, and CRM, with hands-on experience driving e-commerce and brand awareness across multiple markets. I excel at turning data into insights and delivering effective online communication strategies for websites, intranets, and campaigns. I thrive on coordinating complex projects, optimizing performance, and collaborating with cross-functional teams to ensure campaigns are well-structured, on-brand, and results-driven.

Alexia Louvrier

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm a marketing professional specializing in digital strategy, email marketing, and CRM, with hands-on experience driving e-commerce and brand awareness across multiple markets. I excel at turning data into insights and delivering effective online communication strategies for websites, intranets, and campaigns. I thrive on coordinating complex projects, optimizing performance, and collaborating with cross-functional teams to ensure campaigns are well-structured, on-brand, and results-driven.…I'm a marketing professional specializing in digital strategy, email marketing, and CRM, with hands-on experience driving e-commerce and brand awareness across multiple markets. I excel at turning data into insights and delivering effective online communication strategies for websites, intranets, and campaigns. I thrive on coordinating complex projects, optimizing performance, and collaborating with cross-functional teams to ensure campaigns are well-structured, on-brand, and results-driven.

Available to hire

I’m a marketing professional specializing in digital strategy, email marketing, and CRM, with hands-on experience driving e-commerce and brand awareness across multiple markets. I excel at turning data into insights and delivering effective online communication strategies for websites, intranets, and campaigns.

I thrive on coordinating complex projects, optimizing performance, and collaborating with cross-functional teams to ensure campaigns are well-structured, on-brand, and results-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

German

Intermediate

English

Fluent

Italian

Beginner

Spanish; Castilian

Beginner

Work Experience

CMO at Sperle Management Consulting GmBH

January 1, 2025 - Present

Digital marketing support for clients; development and implementation of marketing strategies for intranet, websites and e-commerce; analysis of performance for marketing campaigns; brand management: support for product and brand awareness.

CRM and Campaigns Manager at fensterversand.com, Neuffer - Windows and Doors, Stuttgart

December 1, 2024 - October 21, 2025

Strategical conceptualization and implementation of promotional campaigns; marketing automations, customer retention and loyalty program; e-mail marketing for 9 countries: strategy, design and content; performance analysis and interpretation; project management for digital CRM.

Online Content Manager at fenetre24.com, Neuffer - Windows and Doors, Stuttgart

February 1, 2022 - October 21, 2025

Written and visual content for French online shops on CMS; copywriting with SEO requirements; stakeholder management and public relations management; project management for new products on websites, landing pages, e-mail marketing.

Email Marketing Manager at westwing.fr, Westwing, Munich

March 1, 2020 - October 21, 2025

Responsible for weekly newsletters process and merchandising; creative quarterly planning, implementation, and optimization on the website; project management of seasonal or sales promotions and result analysis.

Communication Assistant at maisondelapoesieparis.com, Maison de la Poésie, Paris

October 1, 2018 - October 21, 2025

Social media content, marketing strategies and PR; newsletters and web flyers creation for artists, subscribers, and the press; digital communication analysis.