Main Product Designer at CTF Studio

Led end-to-end design of B2B platforms from concept to launch, including full branding across fin-tech, legal, real estate, and mid-sized companies' internal tools.

CTF Studio — Main Product Designer (end-to-end B2B platforms, branding) at CTF Studio

Led end-to-end design of B2B platforms from concept to launch, including full branding. Worked across fin-tech, legal, real estate, and internal tools for mid-sized companies, covering product UX, information architecture, prototypes, and design-to-launch delivery.

Lead end-to-end Designer at Soamee Studio

Led end-to-end design of native apps (iOS / Android / web) from concept to launch, including full branding across sports-tech, ed-tech and wellness products.

Main Product Designer (native apps iOS/Android/web + branding) at Soamee Studio

Led end-to-end design of native applications for iOS/Android and web from concept to launch, including full branding. Delivered product UX, usability and iteration based on discovery, and coordinated design through release for sports-tech, ed-tech, and wellness products.

Co-led Redesign at Valassis Spain (Savi)

Co-led a full redesign of the company's flagship app for pharmacy owners (bridge between pharmacies and labs) and designed a consumer coupon app focused on retention and conversion.

Product / UX Designer (co-led flagship app redesign + built consumer coupon app) at Valassis Spain (Savi)

Co-led the full redesign of Valassis Spain’s flagship app for pharmacy owners (connecting pharmacies and labs). Also designed a consumer coupon app focused on retention and conversion, improving key user flows and overall product experience.

Product / Branding Consultant (Freelance) at Freelance (incl. UK startups)

Built full visual identities and MVPs for startups and founders; advised on value proposition, revenue models, and scalability.

Built complete visual identities and MVPs for startups and founders. Advised on value proposition, revenue models, and scalability, bridging design execution with product and business strategy.

Recent B2B redesign work in regulated and operations-heavy environments: (1) Real estate rent guarantee and property-management platform: redesigned core flows and converted a manual process into self-serve with new functionality. (2) E-waste/WEEE recycling national foundation: redesigned a 20-year-old ERP to simplify daily operations and scale with organizational growth. (3) Telecom services: redesigned a 20+ year-old internal tool supporting a competitive sector concession, enabling further work across systems. (4) Automotive market intelligence subsidiary: redesigned a recall-campaign system and market-data platform, digitizing multi-device workflows. (5) Aesthetics-clinic CRM: designed full quote-to-appointment CRM with patient/appointment states, payments, and campaign segmentation. (6) Audiovisual-events ERP: built an event-centric ERP including navigation architecture, detail sheets, and catalog screens.

Operations and business development experience prior to product/branding roles.