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I have managed social media calendars and developed content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X and websites. In my experience, I have been responsible for planning, creating and scheduling content that stayed consistent with brand messaging. I have delivered substantial audience growth across all major social media channels, increasing the combined follower base by more than 36,000. Notable achievements include growing Instagram from 5,836 to 16,703 followers and YouTube from 1,965 to 9,271 subscribers through strategic content planning, audience engagement and digital marketing initiatives.…I have managed social media calendars and developed content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X and websites. In my experience, I have been responsible for planning, creating and scheduling content that stayed consistent with brand messaging. I have delivered substantial audience growth across all major social media channels, increasing the combined follower base by more than 36,000. Notable achievements include growing Instagram from 5,836 to 16,703 followers and YouTube from 1,965 to 9,271 subscribers through strategic content planning, audience engagement and digital marketing initiatives.

Alexandra M

Digital Marketer, Content Strategist, Content Producer, +6

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I have managed social media calendars and developed content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X and websites. In my experience, I have been responsible for planning, creating and scheduling content that stayed consistent with brand messaging. I have delivered substantial audience growth across all major social media channels, increasing the combined follower base by more than 36,000. Notable achievements include growing Instagram from 5,836 to 16,703 followers and YouTube from 1,965 to 9,271 subscribers through strategic content planning, audience engagement and digital marketing initiatives.…I have managed social media calendars and developed content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X and websites. In my experience, I have been responsible for planning, creating and scheduling content that stayed consistent with brand messaging. I have delivered substantial audience growth across all major social media channels, increasing the combined follower base by more than 36,000. Notable achievements include growing Instagram from 5,836 to 16,703 followers and YouTube from 1,965 to 9,271 subscribers through strategic content planning, audience engagement and digital marketing initiatives.

Available to hire

I have managed social media calendars and developed content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X and websites. In my experience, I have been responsible for planning, creating and scheduling content that stayed consistent with brand messaging.

I have delivered substantial audience growth across all major social media channels, increasing the combined follower base by more than 36,000. Notable achievements include growing Instagram from 5,836 to 16,703 followers and YouTube from 1,965 to 9,271 subscribers through strategic content planning, audience engagement and digital marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Writer and Social Media Assistant (podcast/audio editing and web publishing) at Department of Health VIC and related roles

February 1, 2024 - January 31, 2025

Coordinated content tasks including web publishing through WordPress and assisted with podcast recording equipment setup, then edited audio and video content for release using Adobe tools.

Digital Marketing Specialist at Beat Magazine

February 1, 2024 - January 31, 2025

Pitched, researched and developed engaging web and digital content to maximise readership and engagement. Researched emerging entertainment industry stories for article drafting and maintained publication standards, style guidelines and strict deadlines. Published articles based on interviews (e.g., interview with Sam Fischer regarding the 2024 Australian tour) and cross-checked information for accuracy (album releases, upcoming tours, etc.).

Content and Social Media Marketing at RMIT University Online

January 1, 2024 - July 31, 2024

Managed content and social media marketing activities across Instagram, TikTok, Facebook, and LinkedIn, while maintaining the organization website using WordPress and creating engaging digital content using Canva. Managed Shopify for ecommerce operations and developed marketing and optimisation strategies to promote products. Proficient with Adobe Creative Suite, HubSpot, and DreamMaker for EDM development and campaign management. Filmed, edited, and uploaded on-site video content and conducted interviews with industry partners. Tracked and reported marketing KPIs using monitoring and tracking processes.

Digital Marketing Specialist / Freelance Content Writer at Beat Magazine

January 1, 2024 - July 31, 2024

Pitched, researched and developed engaging content for maximum website viewership and engagement. Stayed current on emerging entertainment industry stories and drafted articles; published an article based on an interview with Sam Fischer for his 2024 Australia tour research. Cross-checked information (album releases, upcoming tours) to maintain accuracy. Upheld Beat’s publication standards, adhered to style guidelines and met strict deadlines. Supported digital marketing tasks including SEO-optimised content planning and distribution of social posts on Instagram and TikTok, assisting with online presence growth.

Content and Social Media Marketing at RMIT University

January 1, 2024 - July 31, 2024

Managed content across Instagram, TikTok, Facebook and LinkedIn for RMIT University Online’s Empowered Women in Trades (EWiT). Maintained the organisation website using WordPress and produced engaging digital content using Canva. Managed Shopify eCommerce store and developed marketing/optimisation strategies to promote products. Produced and uploaded on-site video content (filming, editing, uploading). Produced EDMs and campaigns and managed campaign planning. Conducted interviews with industry partners, and tracked marketing KPIs using monitoring/reporting.

Content and Social Media Marketing at RMIT University Online / Empowered Women in Trades (EWIT)

January 1, 2024 - July 31, 2024

Managed time and executed content across Instagram, TikTok, Facebook and LinkedIn; maintained the organisation website through WordPress and created engaging digital content using Canva. Managed Shopify ecommerce store operations and developed marketing/optimisation strategies to promote products. Produced and edited on-site video content, and communicated with industry partners through interview coordination. Tracked and reported marketing KPIs using monitoring and analytics, contributing to improved audience reach and engagement. Worked proficiently with Adobe Creative Suite, HubSpot and DreamMaker for EDM and campaign management.

Marketing Coordinator at Crime Stoppers Victoria

December 1, 2022 - December 31, 2022

Managed social media calendar planning, content creation and scheduling across multiple platforms including Instagram, Facebook, TikTok, X, LinkedIn, YouTube, website and Snapchat. Used Adobe Creative Suite, Canva, Meta and Monday.com and supported website updates in WordPress (uploading and editing articles) and early campaign pages. Analysed content performance and used insights to optimise growth, achieving strong increases in Instagram, YouTube and TikTok engagement. Supported follower growth and audience expansion through ongoing reporting and optimisation. Designed and distributed monthly EDMs using Klaviyo and Brevo, and handled podcast recording/edits using tools such as Adobe Audition/Premiere Pro; produced and edited audio/video content while adhering to deadlines and brand tone.

Executive Assistant / Internship Coordinator / Media Cadet (including radio production experience) at School Broadcasting Network (SBN)

April 1, 2022 - December 31, 2022

Provided hands-on radio production experience including scripting/news report writing and delegating production tasks within a team using clear communication. Solved problems under pressure and adapted to requirements. Produced daily high-quality news stories, feature articles and engaging blog content, adhered to strict deadlines, and developed SEO-optimised content aligned to business goals and target audiences. Researched entertainment/music industry trends and interviewed artists for features. Gained confidence in planning, outreach and research through magazine writing and music journalism workflow.

Content Writer at Mix Down Magazine

January 1, 2022 - December 31, 2022

Produced planned, drafted and researched topic blogs aligned to business goals and target audience. Delivered SEO-optimised content and managed related social media posts for Instagram and TikTok; supported growth of online presence. Performed attention-to-detail data entry tasks including scanning and filing.

Customer Contact Officer at Department of Health (Covid Hotline)

September 1, 2021 - December 31, 2021

Provided clear customer information for enquiries, managed call traffic, answered caller questions, and directed enquiries appropriately. Anticipated caller needs, handled booking vaccine appointments, and dealt with private medical information while maintaining professionalism in sensitive situations.

Country Cooked International Content Writer and Social Media Assistant at Country Cooked International

September 1, 2021 - December 31, 2021

Developed blog content and managed social media content including Instagram and TikTok posts, contributing to growth of online presence. Performed SEO-optimised content creation aligned with business objectives and target audience requirements.

Executive Assistant, Internship Coordinator and Media Cadet (Radio/Audio production) at School Broadcasting Network (SBN)

September 1, 2021 - December 31, 2021

Provided media cadet and hand-on radio production experience including presenting own stories live on-air (94.1 FM 3WBC). Managed multiple tasks such as news report writing, script drafting, and delegating production duties to the team using clear communication. Solved problems under pressure and adapted to requirements as obstacles arose. Attended Trade and Tech Fit Expo as an exhibitor and offered career advice to secondary students. Produced daily high-quality news stories, feature articles and engaging blogs for the website while adhering to strict deadlines. Developed SEO-optimised content strategies aligned to business goals and target audiences; researched entertainment/music industry trends and interviewed artists for feature articles.

Customer Contact Officer (Covid Hotline) at Department of Health Victoria

September 1, 2021 - December 31, 2021

Delivered department information clearly and simply to customers. Managed inbound caller traffic, responded to callers’ questions, directed enquiries appropriately and anticipated caller needs. Used multitasking for booking vaccine appointments and handling private medical information while maintaining professionalism in sensitive situations and developing emotional intelligence through supportive, respectful communication.

Executive Assistant, Interns Coordinator and Media Cadet (Broadcasting) at School Broadcasting Network (SBN)

April 1, 2021 - March 31, 2021

Gained hands-on radio production experience including presenting personal stories live on-air at 94.1 FM 3WBC. Managed multiple tasks such as news report writing and script drafting and delegated production duties to the team using clear communication. Problem-solved under pressure when obstacles arose and adapted to requirements. Produced daily high-quality news stories, feature articles, and engaging blogs for the website and adhered to strict deadlines. Developed SEO-optimised content strategies aligned to business goals and target audience and interviewed artists for feature articles. Attended the Trade and Tech Fit Expo as an exhibitor offering career advice to secondary students.

Content Writer at Mix Down Magazine

February 1, 2019 - February 28, 2022

Planned, drafted, and researched topical blog content for the website related to the food industry and developed SEO-optimised content strategies aligned with business goals and target audience. Responded to customer enquiries regarding posts. Managed social media posts for Instagram and TikTok and supported growth of online presence. Produced clear, detailed data entry work through scanning and filing. Delivered Department of Health information in a clear and simple way to customers, managing call traffic, responding to caller questions, directing enquiries appropriately, and using multitasking for vaccine appointment bookings and handling private medical information. Maintained professionalism and developed emotional intelligence for sensitive personal scenarios.

Country Cooked International - Content Writer and Social Media Assistant (as described) at Country Cooked International

February 1, 2019 - February 28, 2022

Planned, drafted and researched topical blog posts for the website related to the food industry; developed SEO-optimised content strategies aligned to business goals and target audiences. Responded to customer inquiries and managed social media posts for Instagram and TikTok, supporting growth of online presence. Ensured accuracy and attention to detail through data entry, scanning and filing.

Content Writer and Social Media Assistant at Country Cooked International

February 1, 2019 - February 28, 2022

Planned, drafted and researched topic-based blog posts for the website related to the food industry and created SEO-optimised content strategies aligned to business goals and target audiences. Corresponded with customers regarding enquiries. Managed Instagram and TikTok social media posts and supported growth of online presence.

Content Writer / Social Media Assistant (part of ongoing community role) at My Room Charity (Kids Cancer Charity)

January 1, 2017 - Present

Ongoing involvement supporting fundraising and event-related work, including volunteering to assist with annual charity ball setup for 1,000+ attendees and promoting fundraising drives (e.g., 'My Move' raising $10,000).