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Hi, I’m Alexander Clark, a content marketing leader focused on scalable, multi-channel strategies for B2B and B2C brands. With 9+ years of experience, I help teams boost organic visibility, drive demand generation, and accelerate revenue through thoughtful content operations and SEO/AEO/GEO initiatives. I’m CAPM-certified and enjoy turning complex offerings into clear, compelling content. I lead cross-functional teams of 5–10 creatives, build value-driven CTAs, and arm sales with quick-access assets to shorten the path from awareness to pipeline.…Hi, I’m Alexander Clark, a content marketing leader focused on scalable, multi-channel strategies for B2B and B2C brands. With 9+ years of experience, I help teams boost organic visibility, drive demand generation, and accelerate revenue through thoughtful content operations and SEO/AEO/GEO initiatives. I’m CAPM-certified and enjoy turning complex offerings into clear, compelling content. I lead cross-functional teams of 5–10 creatives, build value-driven CTAs, and arm sales with quick-access assets to shorten the path from awareness to pipeline.

Alexander Clark

Writer, Content Producer, Copywriter, +2

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Hi, I’m Alexander Clark, a content marketing leader focused on scalable, multi-channel strategies for B2B and B2C brands. With 9+ years of experience, I help teams boost organic visibility, drive demand generation, and accelerate revenue through thoughtful content operations and SEO/AEO/GEO initiatives. I’m CAPM-certified and enjoy turning complex offerings into clear, compelling content. I lead cross-functional teams of 5–10 creatives, build value-driven CTAs, and arm sales with quick-access assets to shorten the path from awareness to pipeline.…Hi, I’m Alexander Clark, a content marketing leader focused on scalable, multi-channel strategies for B2B and B2C brands. With 9+ years of experience, I help teams boost organic visibility, drive demand generation, and accelerate revenue through thoughtful content operations and SEO/AEO/GEO initiatives. I’m CAPM-certified and enjoy turning complex offerings into clear, compelling content. I lead cross-functional teams of 5–10 creatives, build value-driven CTAs, and arm sales with quick-access assets to shorten the path from awareness to pipeline.

Available to hire

Hi, I’m Alexander Clark, a content marketing leader focused on scalable, multi-channel strategies for B2B and B2C brands. With 9+ years of experience, I help teams boost organic visibility, drive demand generation, and accelerate revenue through thoughtful content operations and SEO/AEO/GEO initiatives.

I’m CAPM-certified and enjoy turning complex offerings into clear, compelling content. I lead cross-functional teams of 5–10 creatives, build value-driven CTAs, and arm sales with quick-access assets to shorten the path from awareness to pipeline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Content Strategist at DirectPayNet

November 1, 2020 - December 1, 2025

Developed a multi-channel content strategy that steadily increased qualified conversions. Built and managed a content calendar driving sustained quarterly reach of ~2M and ~20K clicks. Implemented SEO/GEO strategies and audits raising organic traffic ~20% using GA4 and SEMrush. Led a team of 4 writers/video editors scaling output from 1 post/month to 3/week, achieving ~30% higher engagement. Spearheaded social and video campaigns that grew follower count 600% while maintaining engagement quality. Maintained a strict media budget by streamlining content output and repurposing assets, supported by tight project management and task delegation across multiple content platforms. Improved sales efficiency with automation workflows that free reps from low-value leads to focus on higher-revenue opportunities.

SEO Specialist at byAlexClark

June 1, 2016 - Present

Drove a 20% increase in inbound inquiries for 5+ B2B/B2C clients through long-form content, guides, and service pages supporting mid-5 to low-6 figure annual pipelines. Amplified organic conversions by developing detailed content briefs, keyword clusters, and internal linking strategies that turned posts into lead-gen funnels. Lifted CTRs by iterating headlines, meta descriptions, and page structure based on performance data. Reduced sales-cycle education time by translating complex offerings into accessible thought-leadership and explainer content. Contributed to more MQLs by managing content calendars and coordinating blogs, web copy, and email assets.

Content Manager at Prospa Billing

March 1, 2016 - Present

Increased AI citations from 4% to 16% in two months by utilizing Surfer SEO to monitor and prioritize AI visibility. Designed a content calendar to improve sales enablement and topic authority through demand generation tactics. Implemented an SEO strategy that grew impressions by 3x and CTR by 2x. Generated leads by crafting value-centric CTAs and content that answered specific audience queries. Reduced sales response time by publishing sales enablement content that directly impacted pipeline by giving sales teams a quick-retrieval databank of answers, guides, whitepapers, and statistics.