I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence. I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.…

Alex Robertson

PRO

I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence. I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.…

Available to hire

I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence.

I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.

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Language

English
Fluent

Work Experience

Founder & Brand Designer at Symbr
January 1, 2023 - Present
Founded and lead Symbr, an independent design studio creating strategic, character-rich brand identities for purpose-driven consumer brands. Specialise in visual identities that balance commercial clarity with creative expression to help brands stand out and grow with confidence. Collaborate directly with founders, startups, and teams across food & beverage, wellness, tech, music, e-sports, and energy, tailoring identities to market and cultural context. Deliver high-impact design systems across digital, print, and environmental formats; manage projects end to end including naming, strategy, creative direction, client workshops, asset delivery, and launch support. Known for a hands-on, ideas-first process that blends instinctive exploration with strategic thinking and a deep understanding of audience behaviour. Consistently praised for clarity in communication, lateral problem-solving, and delivering high-quality work on time and within scope.
Senior Creative at DThree & DeVono (Divisions of Thirdway)
January 1, 2023 - October 21, 2025
Led brand integration projects from concept through to installation, embedding client brands into physical workspaces with clarity and creativity. Collaborated with clients, mural artists, set designers, and fabricators to translate visual identities into signage, murals, and spatial experiences. Ran weekly creative meetings to align and energise the team, driving a culture of collaboration and continual improvement. Initiated and facilitated a company-wide conversation on neurodiversity in design, bringing in guest speakers to expand creative thinking and empathy. Took an active role in hiring, conducting interviews for creative positions and contributing to team structure and capability. Played a key role in the strategic and visual execution of the DThree and DeVono rebrand and merger, ensuring clarity and consistency throughout. Developed and managed the internal newsletter to improve communication, boost morale, and strengthen team culture.
Creative at Thirdway Creative
January 1, 2022 - October 21, 2025
Created and delivered high-impact pitch decks that secured new business, combining strong narrative flow with bold visual storytelling. Directed brand integration work across office fit-outs, collaborating with project managers, interior designers, and fabricators to bring brands to life in physical space. Designed in-house collateral for company rebrands, print campaigns, social media, and internal communications, ensuring visual consistency across all channels. Introduced sensory-led approaches to construction site presentation, transforming often overlooked spaces into immersive, branded experiences. Produced multimedia content including storyboarding, filming, and editing for internal videos and social campaigns. Photographed staff portraits and company events, maintaining a professional and cohesive visual tone throughout brand imagery.
Lead Graphic Designer at Swoon
January 1, 2019 - October 21, 2025
Led the creation of original campaign visuals, packaging, and product storytelling across digital and print channels. Designed product packaging with strong shelf appeal, ensuring consistency from concept through to market-ready execution. Created POS displays and signage for Debenhams and other retail spaces, including wayfinding systems and seasonal window takeovers. Delivered ATL campaigns across print and outdoor media, including London Underground posters and press ads. Developed sub-brands and internal logos, contributing to a consistent and flexible visual identity system. Produced motion graphics and visual assets for email marketing and social campaigns, enhancing digital engagement. Designed user flows, infographics, and layout systems to improve the brand’s digital experience and storytelling. Contributed to editorial design across catalogues and PR lookbooks, including illustration and full creative direction of the 2019 trend report. Supported on set during photoshoots,
Graphic Design Intern at Run Wild Media
January 1, 2018 - October 21, 2025
Contributed to the visual style of high-end lifestyle magazines, creating fresh and experimental layouts that remained on-brand and audience-appropriate. Introduced new graphic elements that enhanced the editorial identity while respecting demographic expectations.

Education

BA (Hons) Graphic Design at Middlesex University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Energy & Utilities, Professional Services, Real Estate & Construction, Retail, Healthcare, Computers & Electronics
    uniE621 Nexora Life Sciences - Logo Design
    Nexora Life Sciences is a pharmaceutical and biotechnology company developing precision treatments for some of the world’s most challenging health conditions. The brief was to create an identity that expresses innovation, trust and care in equal measure, and that resonates with both medical professionals and patients. The logomark brings together three core symbols, a protective shield for safety, a droplet for medicine and life, and a subtle double helix for biotechnology and advanced research. These shapes interlock to form a single cohesive mark that feels modern, scientific and approachable. photo illustrator webdesigner…
    uniE621 Ground - Logo Design
    Ground is a workplace brand born from a unique London building which features a rare landscaped garden and mature apple tree. The brief required a renaming and identity which reflects both professional appeal and human connection. The final wordmark is typographically led, crafted with references to plant roots and the building’s architectural structure — embodying the duality of organic growth and built precision. The visual system presents Ground as a place where ideas take shape, grow and thrive rather than just a conventional office development. photo illustrator webdesigner…
    uniE621 Stillmere - Identity Design
    Stillmere is a flood risk and drainage consultancy built around clarity and dependable expertise. The brief was to create an identity that communicates calm direction and confident problem solving. The logomark combines three core elements, a circular maze for navigating issues, a wave for the movement of water and a manhole form that grounds the brand in real world infrastructure. Together they show Stillmere guiding clients through challenges with steady precision. The wordmark introduces a contrasting serif m that represents water being guided from one point to another, adding a distinctive moment of character within a clean, structured system. photo illustrator webdesigner…
    uniE621 International Polo Academy - Logo Design
    International Polo Academy has evolved from a global-governing-body data provider into a digital education platform targeting consumers. The brief required a visual identity that supports this shift from B2B into B2C while honouring the sport’s tradition. The logo merges a stylised horse-head icon and subtle book element to symbolise both polo and learning. The design is anchored by a slab-serif typographic choice that balances academic credibility with modern digital character, and a colour palette that blends traditional gold and blue with fresh, field-inspired greens. photo illustrator webdesigner…
    uniE621 Territory - Identity Design
    Territory is a furniture procurement and styling consultancy built on creativity first. The brand identity balances form and function, reflecting the client’s vision of a service that is design-led yet highly practical. Inspired by the outdoors, North American national parks, and mid-century typography, the visual language softens the word “Territory” into something approachable and positive. Early sketches explored themes of marking territory in a romantic way—initials carved into a tree, padlocks on bridges, stickers left behind. The final logo draws from the cairn, a stack of rocks used to mark paths and places, re-imagined into a simple ‘T’ monogram. Paired with bold, confident typography and a warm, earthy palette, the brand positions Territory as a trusted creative partner for businesses seeking distinctive, design-led furniture solutions. photo illustrator webdesigner…
    uniE621 Voltforge Studios - Logo Design
    Voltforge Studios is a game development studio where energy meets craftsmanship. The name itself combines the raw power of electricity with the art of making, setting the tone for a brand that’s both bold and inventive. The logo design takes shape as a molten game controller, fluid and tactile, with a lightning bolt carved from its side. It’s a symbol of creative power—energy being forged into play. The form feels in motion, as if shaped by heat and spark, representing a studio that thrives on experimentation and momentum. Supporting this, the colour palette pairs deep black with electric orange, evoking heat, metal and voltage. Together, they create a brand that’s confident, youthful and full of kinetic energy—a visual identity that captures the charge of play itself. photo photo illustrator webdesigner…
    uniE621 Release Assist - Logo Design
    Release Assist is an AI-driven music release forecast and strategy builder, designed to give artists clear insight into their growth, show what’s working and bring data-first decision-making into their process. The logo is an evolution of the original idea sketched by one of the founders. While the intent was there, we felt it could be elevated and taken to the next level with additional conceptual meaning. Beyond the bold monogram style with the “R” & integrated “A” forms, the shape is built around the idea of a continuous line. A feedback loop that reflects how output from a system becomes input for the next iteration, enabling adaptation and growth. The triangle/pyramid/”tip of the iceberg” element signifies the top percentage of artists who make sense of their data and take the right actions to join that engaged elite. The wordmark slants forward to emphasise progression and forward thinking. It has been customised to mirror the logomark aesthetically, with the corners curved and angles matched, making the mark unified and dynamic. The colours, lilac and deep purple, were chosen for their subliminal relevance to creativity, intuition and imagination. Qualities that guide both artistry and data-driven decision making.…