I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence. I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.…

Alex Robertson

PRO

I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence. I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.…

Available to hire

I’m an award-winning multidisciplinary brand designer with a decade of professional experience in the industry. I lead with a play-first, rules later attitude, balancing strategic clarity with creative exploration and storytelling to help brands stand out and grow with confidence.

I’ve navigated in-house teams, agency-style environments, and independent studio work, delivering identity work across digital, print, and environmental spaces. My approach is honest, collaborative, and relentlessly focused on delivering high-quality, meaningful and appropriate work.

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Language

English
Fluent

Work Experience

Founder & Brand Designer at Symbr
January 1, 2023 - Present
Founded and lead Symbr, an independent design studio creating strategic, character-rich brand identities for purpose-driven consumer brands. Specialise in visual identities that balance commercial clarity with creative expression to help brands stand out and grow with confidence. Collaborate directly with founders, startups, and teams across food & beverage, wellness, tech, music, e-sports, and energy, tailoring identities to market and cultural context. Deliver high-impact design systems across digital, print, and environmental formats; manage projects end to end including naming, strategy, creative direction, client workshops, asset delivery, and launch support. Known for a hands-on, ideas-first process that blends instinctive exploration with strategic thinking and a deep understanding of audience behaviour. Consistently praised for clarity in communication, lateral problem-solving, and delivering high-quality work on time and within scope.
Senior Creative at DThree & DeVono (Divisions of Thirdway)
January 1, 2023 - October 21, 2025
Led brand integration projects from concept through to installation, embedding client brands into physical workspaces with clarity and creativity. Collaborated with clients, mural artists, set designers, and fabricators to translate visual identities into signage, murals, and spatial experiences. Ran weekly creative meetings to align and energise the team, driving a culture of collaboration and continual improvement. Initiated and facilitated a company-wide conversation on neurodiversity in design, bringing in guest speakers to expand creative thinking and empathy. Took an active role in hiring, conducting interviews for creative positions and contributing to team structure and capability. Played a key role in the strategic and visual execution of the DThree and DeVono rebrand and merger, ensuring clarity and consistency throughout. Developed and managed the internal newsletter to improve communication, boost morale, and strengthen team culture.
Creative at Thirdway Creative
January 1, 2022 - October 21, 2025
Created and delivered high-impact pitch decks that secured new business, combining strong narrative flow with bold visual storytelling. Directed brand integration work across office fit-outs, collaborating with project managers, interior designers, and fabricators to bring brands to life in physical space. Designed in-house collateral for company rebrands, print campaigns, social media, and internal communications, ensuring visual consistency across all channels. Introduced sensory-led approaches to construction site presentation, transforming often overlooked spaces into immersive, branded experiences. Produced multimedia content including storyboarding, filming, and editing for internal videos and social campaigns. Photographed staff portraits and company events, maintaining a professional and cohesive visual tone throughout brand imagery.
Lead Graphic Designer at Swoon
January 1, 2019 - October 21, 2025
Led the creation of original campaign visuals, packaging, and product storytelling across digital and print channels. Designed product packaging with strong shelf appeal, ensuring consistency from concept through to market-ready execution. Created POS displays and signage for Debenhams and other retail spaces, including wayfinding systems and seasonal window takeovers. Delivered ATL campaigns across print and outdoor media, including London Underground posters and press ads. Developed sub-brands and internal logos, contributing to a consistent and flexible visual identity system. Produced motion graphics and visual assets for email marketing and social campaigns, enhancing digital engagement. Designed user flows, infographics, and layout systems to improve the brand’s digital experience and storytelling. Contributed to editorial design across catalogues and PR lookbooks, including illustration and full creative direction of the 2019 trend report. Supported on set during photoshoots,
Graphic Design Intern at Run Wild Media
January 1, 2018 - October 21, 2025
Contributed to the visual style of high-end lifestyle magazines, creating fresh and experimental layouts that remained on-brand and audience-appropriate. Introduced new graphic elements that enhanced the editorial identity while respecting demographic expectations.

Education

BA (Hons) Graphic Design at Middlesex University
January 1, 2015 - January 1, 2018

Qualifications

London Design Awards
June 16, 2025 - June 16, 2025
Gold award for Communication Design - Company Branding

Industry Experience

Media & Entertainment, Energy & Utilities, Professional Services, Real Estate & Construction, Retail, Healthcare, Computers & Electronics
    uniE621 Ground | Logo Design
    Ground is a brand identity project for a self-contained workspace in Camden, originally named using a standard street address. Part of the brief involved renaming the building to make it more appealing to creative and technology businesses, moving away from something purely functional towards a name with character, meaning, and memorability. The building features a rare landscaped garden with a mature apple tree. Rather than using obvious visual references to trees or apples, the concept focused on the idea of touching ground, stepping away from screens, and allowing ideas time to take root. Visual inspiration came from the close-up architecture of plants, such as leaves and roots, paired with a celebration of the building’s own architectural details. The identity is typographically led, with the logo drawing inspiration from roots rather than the full tree. This reflects the foundations of ideas, campaigns, and businesses, and how they grow into something fully formed. Organic influences are balanced with geometric structure to mirror the relationship between nature and the built environment. The result is a grounded, contemporary identity that feels calm, confident, and human, positioning Ground as a distinctive workspace where ideas can establish themselves and grow. logo graphicdesigner branding designer…
    uniE621 Voltforge Studios | Logo Design
    Concept logo design for Voltforge Studios, a game development studio built on creative energy, craft and a love of play. The brief was to create a mark that felt electric without leaning on tired gaming tropes. Something bold and distinctive that could capture momentum, experimentation and a spark of mischief, while still feeling considered and well made. The resulting logo reimagines the familiar silhouette of a game controller as a fluid, molten form. Soft, liquid curves give the mark a sense of movement and tactility, as if it has been shaped under heat rather than drawn on a grid. A lightning bolt cut through the right-hand side introduces contrast and tension, symbolising charge, speed and creative power. It also nods to the idea of forging ideas under pressure, then refining them into something iconic. The supporting visual language builds on this sense of energy and confidence. Play is treated as a serious creative force, giving the brand an attitude that feels expressive, slightly wild and unapologetically fun. Together, the elements create an identity that reflects a studio comfortable experimenting, pushing boundaries and enjoying the process as much as the outcome. A concept project that blends energy, craft and character into a single charged symbol. logo graphicdesigner branding designer…
    uniE621 Stillmere | Visual Identity Design
    Stillmere is a civil engineering consultancy specialising in flood risk, drainage, and associated infrastructure services, designed to challenge how the industry is perceived and experienced. The business was founded on a simple idea, that engineering should reduce complexity, not create it. With over two decades of experience across civil engineering, structures, and lead design, the consultancy positions itself as a calm, capable problem solver, working collaboratively with architects, planners, developers, and private clients across the UK. The visual identity was developed to reflect this mindset. Rather than relying on familiar industry tropes, the brand focuses on clarity, flow, and thoughtful constraint. Inspired by ideas of navigation, puzzles, and controlled systems, the identity communicates an approach that is pragmatic, precise, and quietly confident. Every element of the brand is designed to build trust and reinforce a personal, human-led service, one that values understanding the problem before rushing to solutions. The result is a timeless, professional identity that supports the consultancy’s ambition to deliver high-quality engineering with simplicity, care, and long-term value. logo graphicdesigner branding designer…
    uniE621 Release Assist | Logo Design
    Release Assist is an AI driven music release forecast and strategy builder designed to help artists understand their growth, see what is working, and make clearer, data first decisions throughout their release cycle. The founders initially came to the project with a temporary logo, created to visually hold the space while the idea evolved. Although it was never intended as a final solution, the thinking behind it was strong and closely tied to the origins of the platform. That said, a professionally designed logo sets a business up with a strong first impression before its founders ever get a word in. As Release Assist began growing its audience and directing traffic to its platform, a consistent and considered identity became essential in building trust. The final mark evolves the original concept rather than replacing it. A continuous line forms the R, representing a feedback loop where insight leads to action, and action informs the next iteration. An integrated triangle, or tip of the iceberg, symbolises the small percentage of artists who meaningfully engage with their data and take the right steps to rise above the noise. graphicdesigner branding logo designer…
    uniE621 Signalworks | Logo Design
    Signalworks is a concept strategic marketing and growth agency built around one clear idea, prioritising signal over static. The aim of the project was to create an identity that cut through familiar marketing tropes and instead communicated clarity, focus, and confidence. The logo centres on a refined wordmark that interrupts a classic serif structure with an organic signal wave, forming the ‘w’ before resolving back into the typeface. This moment creates a focal point within the wordmark and visually represents signal breaking through background noise. It introduces movement and intent without losing a sense of editorial restraint. The logomark isolates this wave within a rounded lens shape, reinforcing themes of focus, amplification, and precision. Together, the system balances structure and fluidity, reflecting Signalworks’ approach to strategic thinking that is deliberate, considered, and grounded in clarity. The result is a confident, ownable identity designed to feel timeless rather than trend-led, positioning Signalworks as a calm and credible presence in a noisy marketing landscape. logo graphicdesigner branding designer…