alejandro escamilla
I’m Alex Escamilla, a hands-on creative leader with 20+ years of international experience directing and executing visual campaigns across fashion, lifestyle, and global advertising.
About
I’m Alex Escamilla, a hands-on creative leader with 20+ years of international experience directing and executing visual campaigns across fashion, lifestyle, and global advertising. I combine high-level artistic vision with deep technical execution—managing projects from early concept through final digital post-production to keep every deliverable aligned with brand standards.
I partner closely with cross-functional growth, marketing, and retail teams to build high-performance 360° brand identities. Over the years, I’ve led end-to-end production on set, personally ensured operational quality through detailed post workflows, and integrated next-generation imaging and generative AI tools to streamline creative cycles—while also co-founding and scaling a production facility, Aliments Racine, into a fully functional certified commercial operation.
- 26 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
Work experience
Co-founded and scaled the brand from a home-based operation into a 7,000 sq ft, fully functional certified commercial production facility with 25 employees. Designed and engineered the brand identity, visual language, and physical installation layouts, including operational machinery integration. Directed commercial visual content and brand storytelling, earning multiple awards (Applied Arts Awards for Photography and DUX prizes) for innovative healthy products.
Directed and executed high-impact visual content and 360° campaigns for major international brands, translating complex briefs into polished multi-channel assets. Partnered with global advertising agencies to deliver brand-aligned visuals across web, paid social, and retail, while maintaining an operational workflow that includes end-to-end digital post-production. Led multidisciplinary teams on set (stylists, assistants, and talent) under tight deadlines, and integrated emerging imaging and generative AI tools into commercial pipelines to improve production efficiency.
Education
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