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I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections. From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.…I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections. From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.

Alex Servos

Brand Strategist, Content Strategist, Marketing Strategist, +7

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I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections. From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.…I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections. From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.

Available to hire

I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections.

From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Freelance, A/S Consulting at Earth Trust / Pond Foundation

October 1, 2024 - Present

Communications & Project Lead for a founding team member role: launched a climate-tech startup's communications strategy, driving brand visibility across four owned channels; oversaw outbound marketing, website rebrand, and thought leadership content; cultivated media relations with timely sustainability commentary; analyzed climate adaptation trends and market shifts; researched and proposed funding landscapes (VCs, grants, impact investing). Created 20+ client-driven visual assets, event signage, and website template customizations. Delivered a broad set of communications and branding deliverables for multiple engagements.

Communications Advisor, Public Affairs, Environment and Climate Change Canada at Environment and Climate Change Canada

November 1, 2023 - May 1, 2024

Translated complex environmental policy language into accessible messaging for the public audience; drafted briefing materials for the Minister’s Office, ensuring alignment with federal communications standards; advised creative services on website, social media, and advertising for national climate policy objectives; supported high-profile international and ministerial engagements on-site, including COP28 and UN EPINC-4.

Marketing & Communications Lead at Pearl Morissette Winery, Restaurant, Farm & Bakery

December 1, 2022 - November 1, 2023

Drove direct-to-consumer growth and brand recognition across a multi-business hospitality group; activated influencer marketing, partnerships, experiential campaigns, and public relations; managed agencies and strengthened stakeholder engagement to support Michelin Guide designation for a rural destination; expanded social media presence and subscriber base.

Marketing & Communications Lead at KPMB Architects

January 1, 2017 - November 1, 2021

Directed firm-wide internal and external communications over a four-year tenure, including branding, newsletters, annual reports; launched CSR committee, supervised corporate events and speaking opportunities; contributed to business development via RFPs, proposals, and grant writing; implemented brand guidelines and managed external vendors and PR agencies; scaled social media presence and secured 120+ media placements through targeted PR pitches and monitoring.

Communications & Project Lead (Founding Team Member) at Earth Trust / Pond Foundation

October 1, 2024 - Present

Launched a climate tech startup's communications strategy, driving brand visibility across owned channels; led outbound marketing, website rebrand, and thought-leadership content; cultivated media relations; analyzed climate adaptation trends and market shifts; researched funding landscapes (venture capital, grants, impact investing) to support strategic growth. Graphic Design: Created 20+ client-driven visuals, event signage, and website template customizations. Yoga Instructor: Delivered 80+ in-person yoga classes over 12 months.

Communications Advisor, Public Affairs at Environment and Climate Change Canada

November 1, 2023 - May 1, 2024

Translated complex environmental policy language into accessible public messaging; drafted briefing materials for the Minister's Office; advised creative services on web, social media, and advertising to support national climate policy objectives; supported high-profile engagements on-site, including COP28 and UNEP (INC-4) activities.

Marketing Manager at Pearl Morissette Winery, Restaurant, Farm & Bakery

December 1, 2022 - November 1, 2023

Drove direct-to-consumer growth and brand recognition across a multi-venue hospitality group; activated influencer marketing, partnerships, experiential campaigns, and public relations; managed agencies and strengthened stakeholder engagement to support Michelin Guide designation for a rural destination; grew social media followers (17K → 35K) and email subscribers to 20,000+; led cross-functional onboarding and staff programming.