I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors.

About

I’m a storyteller with 8+ years of experience shaping brand strategy, public relations, social media, and content development across public and private sectors. I translate complex ideas into engaging narratives that elevate brand visibility and drive growth. I blend creative direction with practical project management to deliver meaningful results and authentic audience connections.

From leading startup communications to shaping campaigns for architecture firms and government-facing initiatives, I’m driven by curiosity, collaboration, and a commitment to turning ideas into measurable impact. I enjoy building clear strategy, coordinating cross-functional teams, and crafting content that resonates with diverse audiences.

  • 8 years' experience
  • Joined January 2026

Industry experience

  • Government
  • Non-Profit Organization
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Education
  • Real Estate & Construction
  • Other

Work experience· 7 roles

Communications & Project Lead (Founding Team Member) · Earth Trust / Pond FoundationOct 2024 – Present · 2 yrs 2 mos

Launched a climate tech startup's communications strategy, driving brand visibility across owned channels; led outbound marketing, website rebrand, and thought-leadership content; cultivated media relations; analyzed climate adaptation trends and market shifts; researched funding landscapes (venture capital, grants, impact investing) to support strategic growth. Graphic Design: Created 20+ client-driven visuals, event signage, and website template customizations. Yoga Instructor: Delivered 80+ in-person yoga classes over 12 months.

Freelance, A/S Consulting · Earth Trust / Pond FoundationOct 2024 – Present · 2 yrs 2 mos

Communications & Project Lead for a founding team member role: launched a climate-tech startup's communications strategy, driving brand visibility across four owned channels; oversaw outbound marketing, website rebrand, and thought leadership content; cultivated media relations with timely sustainability commentary; analyzed climate adaptation trends and market shifts; researched and proposed funding landscapes (VCs, grants, impact investing). Created 20+ client-driven visual assets, event signage, and website template customizations. Delivered a broad set of communications and branding deliverables for multiple engagements.

Communications Advisor, Public Affairs · Environment and Climate Change CanadaNov 2023 – May 2024 · 7 mos

Translated complex environmental policy language into accessible public messaging; drafted briefing materials for the Minister's Office; advised creative services on web, social media, and advertising to support national climate policy objectives; supported high-profile engagements on-site, including COP28 and UNEP (INC-4) activities.

Communications Advisor, Public Affairs, Environment and Climate Change Canada · Environment and Climate Change CanadaNov 2023 – May 2024 · 7 mos
Marketing Manager · Pearl Morissette Winery, Restaurant, Farm & BakeryDec 2022 – Nov 2023 · 1 yr
Marketing & Communications Lead · Pearl Morissette Winery, Restaurant, Farm & BakeryDec 2022 – Nov 2023 · 1 yr
Marketing & Communications Lead · KPMB ArchitectsJan 2017 – Nov 2021 · 4 yrs 11 mos

Education· 9

MA, Media & Communications · City, University of London2030 – 2026
BA, Communications Studies · Carleton University, Canada2030 – 2026
Certified Associate in Project Management (CAPM) · Project Management Institute2025 – 2026
MA, Media & Communications · City, University of London2030 – 2026

Certifications and awards

Certified Associate in Project Management (CAPM)2030 – 2026
Google Career Certificates: Project Management Professional2030 – 2026
Corporate Sustainability Reporting Fundamentals (CSR Institute)2030 – 2026
Sustainability Communications (University of Edinburgh)2030 – 2026

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