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Emmy Award-winning video editor and director with 9+ years delivering broadcast-quality content for universities, professional sports organizations, and major brands. I specialize in narrative-driven storytelling — long-form brand films, donor campaigns, recruiting content, and institutional productions — with deep expertise in Adobe Premiere Pro, After Effects, color grading, and sound design. Past clients include Vanderbilt University, Duke University, the Big 12, Big Ten Network, WME Sports, and the New York Knicks. Whether you need a polished brand film, a fast-turnaround social cut, or a full post-production partner from rough assembly to final delivery, I bring editorial instincts and production experience that elevates the story. Based in Nashville. Available for remote and on-site projects.…Emmy Award-winning video editor and director with 9+ years delivering broadcast-quality content for universities, professional sports organizations, and major brands. I specialize in narrative-driven storytelling — long-form brand films, donor campaigns, recruiting content, and institutional productions — with deep expertise in Adobe Premiere Pro, After Effects, color grading, and sound design. Past clients include Vanderbilt University, Duke University, the Big 12, Big Ten Network, WME Sports, and the New York Knicks. Whether you need a polished brand film, a fast-turnaround social cut, or a full post-production partner from rough assembly to final delivery, I bring editorial instincts and production experience that elevates the story. Based in Nashville. Available for remote and on-site projects.

Alex Sherrill

Documentary Filmmaker, Videographer, Video Editor, +7

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Emmy Award-winning video editor and director with 9+ years delivering broadcast-quality content for universities, professional sports organizations, and major brands. I specialize in narrative-driven storytelling — long-form brand films, donor campaigns, recruiting content, and institutional productions — with deep expertise in Adobe Premiere Pro, After Effects, color grading, and sound design. Past clients include Vanderbilt University, Duke University, the Big 12, Big Ten Network, WME Sports, and the New York Knicks. Whether you need a polished brand film, a fast-turnaround social cut, or a full post-production partner from rough assembly to final delivery, I bring editorial instincts and production experience that elevates the story. Based in Nashville. Available for remote and on-site projects.…Emmy Award-winning video editor and director with 9+ years delivering broadcast-quality content for universities, professional sports organizations, and major brands. I specialize in narrative-driven storytelling — long-form brand films, donor campaigns, recruiting content, and institutional productions — with deep expertise in Adobe Premiere Pro, After Effects, color grading, and sound design. Past clients include Vanderbilt University, Duke University, the Big 12, Big Ten Network, WME Sports, and the New York Knicks. Whether you need a polished brand film, a fast-turnaround social cut, or a full post-production partner from rough assembly to final delivery, I bring editorial instincts and production experience that elevates the story. Based in Nashville. Available for remote and on-site projects.

Available to hire

Emmy Award-winning video editor and director with 9+ years delivering broadcast-quality content for universities, professional sports organizations, and major brands. I specialize in narrative-driven storytelling — long-form brand films, donor campaigns, recruiting content, and institutional productions — with deep expertise in Adobe Premiere Pro, After Effects, color grading, and sound design.

Past clients include Vanderbilt University, Duke University, the Big 12, Big Ten Network, WME Sports, and the New York Knicks. Whether you need a polished brand film, a fast-turnaround social cut, or a full post-production partner from rough assembly to final delivery, I bring editorial instincts and production experience that elevates the story.

Based in Nashville. Available for remote and on-site projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager of Feature Productions at Vanderbilt University

June 1, 2025 - August 13, 2025

Oversaw the complete production lifecycle for branded content campaigns, ensuring organized narrative structures and seamless creative sequencing. Managed post-production workflows from rough cuts to client-approved deliverables using Adobe Premiere Pro, integrating DIT skills and file management. Directed Emmy Award-winning content, acted as Director of Photography for key projects, and developed strategic content optimization approaches for social platforms, resulting in increased engagement. Balanced tactical execution with strategic planning and managed/mentored production teams in varied shooting environments.

Freelance Sports Media Producer

January 1, 2020 - Present

Produced, shot, and edited feature content for prominent sports media brands applying industry best practices in storytelling and pacing. Collaborated with clients on branded content projects utilizing Adobe Premiere Pro and effective DIT/file management skills. Delivered high-quality content under tight deadlines while maintaining narrative consistency and brand standards.

Video Producer & Strategist at New York Knicks

August 31, 2020 - August 13, 2025

Designed and executed branded content strategies for marketing campaigns, aligning storytelling with sponsor activation goals. Developed production materials such as creative treatments, shot lists, and schedules. Managed post-production for broadcast and digital platforms including player features and sponsored content. Created optimized social media content to enhance fan engagement while building and maintaining client relationships through effective project management.

Director of Creative Production at Indiana Men's Basketball

August 31, 2019 - August 13, 2025

Directed creative vision and production strategy for branded content distributed across platforms with over one million followers. Developed and implemented content optimization strategies achieving record engagement levels. Managed production teams and resources to deliver high-quality content within deadlines. Created comprehensive production materials including scripts, shot lists, and creative treatments. Balanced strategic planning with tactical execution ensuring brand consistency.

Multimedia Producer at Iowa State University

June 1, 2017 - August 13, 2025

Led production of branded content supporting athletics, recruitment, and alumni relations. Developed creative treatments and production strategies aligned with departmental objectives. Optimized content for social media platforms based on audience trends. Managed client expectations and project timelines through effective communications and project management.

Freelance Video Director and Creative Strategist at Sherrill Creative

June 1, 2025 - Present

Lead multimedia production studio operations managing a six-figure annual revenue pipeline, budgets, equipment inventory, and freelance partnerships, overseeing complete production workflows from pre-production through post-production and delivery. Executive produce and direct brand storytelling content for major networks (Big 12, WME Sports, Big Ten Network), premier agencies (INVNT, Freshtape), and universities (Vanderbilt, Duke), demonstrating expertise in visual storytelling across diverse styles and formats. Maintain strategic partnerships with Vanderbilt University across six departments, collaborating with internal stakeholders to scope production requirements, develop creative concepts, manage timelines, and align deliverables with institutional priorities. Manage relationships with freelance video and photography partners, ensuring adherence to project expectations, brand guidelines, and quality standards while allocating resources to balance workloads and ensure timely delive

Manager of Feature Productions at Vanderbilt University

December 1, 2022 - June 1, 2025

Led video production for key university initiatives across marketing, communications, advancement, and academic departments, overseeing all aspects from concept development through post-production and final delivery while managing one direct report and co-leading the visual media team. Directed major institutional productions including annual brand photoshoots, Commencement ceremonies, prospective student campaigns, donor cultivation events, and strategic storytelling initiatives aligned with Vanderbilt's brand messaging and Strategic Plan. Collaborated with executive leadership, creative teams, advancement officers, academic deans, and communications strategists to ensure video and photography content supported institutional goals, performed effectively across channels, and advanced brand-building. Developed and maintained production schedules, workflows, and quality standards while managing the lifecycle of multimedia projects from brief to delivery, refining processes to improve eff

Athletics Visual Media Manager at Vanderbilt University

February 1, 2022 - December 1, 2022

Led a team of five videographers and editors, coaching and professional development while producing compelling video content around athletics events, student-athletes, and special moments including highlights, promos, and storytelling features. Managed production timelines and oversaw the entire production process from pre-production planning and creative direction to final delivery, allocating resources and assigning work to balance workloads in a high-pressure sports environment. Mentored student workers on production workflows, equipment operation, and content standards while reinforcing deadlines, brand guidelines, and athletics department priorities. Identified and pitched story ideas focused on student-athletes and program achievements, enhancing brand messaging for Vanderbilt Athletics. Collaborated with brand managers, content teams, athletics communications staff, and external creatives to ensure video and photography assets were produced on time, within budget, and aligned wi

Videographer and Editor at Vanderbilt University

September 1, 2020 - March 1, 2022

Shot and produced video content for internal and external audiences including social media, institutional communications, athletics marketing, and recruitment initiatives across university departments. Participated in production of athletics content including practices, games, special events, and student-athlete features, operating professional camera systems, lighting, and audio equipment while managing post-production editing. Collaborated with colleagues in the Visual Media team and across the Division of Communications to coordinate production requirements, develop creative concepts, and deliver multimedia assets aligned with brand standards. Efficiently managed multiple complex projects with quick turnaround requirements, maintaining high-quality output and executing color grading, sound design, and post-production workflows to professional broadcast standards.

Video Producer & Content Strategist at New York Knicks

September 1, 2019 - August 1, 2020

Managed end-to-end video production for marketing campaigns targeting 15M+ fans, coordinating pre-production planning, on-site production, post-production review, and content distribution across broadcast and digital platforms. Developed creative concepts and production requirements for branded content and sponsor activations, collaborating with internal stakeholders and external partners to deliver projects on time and within budget. Produced content optimized for social media and digital platforms including Instagram, YouTube, Facebook, and Twitter, adapting distribution strategies based on performance data to improve reach and engagement. Coordinated with account management teams to scope production expectations, manage timelines, and ensure all deliverables aligned with brand guidelines and stakeholder requirements.

Director of Creative Production at Indiana Men's Basketball

June 1, 2017 - August 1, 2019

Directed comprehensive multimedia production operations for an athletic brand with 1M+ followers, leading team members and managing full production lifecycle including planning, shooting, editing, and distribution across multiple channels. Established production workflows, equipment standards, and quality control processes while maintaining digital asset cataloging to support efficient content retrieval and long-term asset stewardship. Participated directly in major production projects including game-day coverage, brand photoshoots, and recruiting content, operating professional DSLR camera systems, lighting setups, and audio equipment. Allocated resources and assigned work across team members and student workers to balance workloads and maintain a collaborative, high-performing team environment. Collaborated with athletic communications, coaches, and administrators to align content with departmental priorities while developing video and photography assets that advanced program brand a

Multimedia Producer at Iowa State University

June 1, 2016 - June 1, 2017

Produced video and photography content supporting athletics, recruitment, and alumni relations for a large university system, coordinating with communications teams to develop assets aligned with institutional brand standards. Managed post-production workflows using Adobe Premiere Pro and After Effects, ensuring proper documentation, archiving, and cataloging of multimedia assets in accordance with departmental standards.