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I’m a marketing manager with 3+ years of experience running campaigns for International House London, delivering everything from London Underground OOH series to email programmes and paid social. I’m data-driven and focused on turning metrics into actions that move enrolments and revenue. My background in content and creative means I can brief agencies precisely, but I’m happy to roll up my sleeves and create in-house when needed. I’m CIM Level 6 qualified and hold an MSc in Music Business Management from the University of Westminster. I’m based in London and enjoy working across B2C and B2B audiences in the education sector.…I’m a marketing manager with 3+ years of experience running campaigns for International House London, delivering everything from London Underground OOH series to email programmes and paid social. I’m data-driven and focused on turning metrics into actions that move enrolments and revenue. My background in content and creative means I can brief agencies precisely, but I’m happy to roll up my sleeves and create in-house when needed. I’m CIM Level 6 qualified and hold an MSc in Music Business Management from the University of Westminster. I’m based in London and enjoy working across B2C and B2B audiences in the education sector.

Alex Somov

Marketing Strategist, Content Creator, Creative Director, +2

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I’m a marketing manager with 3+ years of experience running campaigns for International House London, delivering everything from London Underground OOH series to email programmes and paid social. I’m data-driven and focused on turning metrics into actions that move enrolments and revenue. My background in content and creative means I can brief agencies precisely, but I’m happy to roll up my sleeves and create in-house when needed. I’m CIM Level 6 qualified and hold an MSc in Music Business Management from the University of Westminster. I’m based in London and enjoy working across B2C and B2B audiences in the education sector.…I’m a marketing manager with 3+ years of experience running campaigns for International House London, delivering everything from London Underground OOH series to email programmes and paid social. I’m data-driven and focused on turning metrics into actions that move enrolments and revenue. My background in content and creative means I can brief agencies precisely, but I’m happy to roll up my sleeves and create in-house when needed. I’m CIM Level 6 qualified and hold an MSc in Music Business Management from the University of Westminster. I’m based in London and enjoy working across B2C and B2B audiences in the education sector.

Available to hire

I’m a marketing manager with 3+ years of experience running campaigns for International House London, delivering everything from London Underground OOH series to email programmes and paid social. I’m data-driven and focused on turning metrics into actions that move enrolments and revenue. My background in content and creative means I can brief agencies precisely, but I’m happy to roll up my sleeves and create in-house when needed.

I’m CIM Level 6 qualified and hold an MSc in Music Business Management from the University of Westminster. I’m based in London and enjoy working across B2C and B2B audiences in the education sector.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Fluent

Work Experience

Marketing Manager & Creative Lead at International House London

November 1, 2023 - February 1, 2026

Took over the marketing function at a busy London language school and built out the campaign calendar from scratch each term. Managed the full creative process in-house — briefs, copy, design direction, production — while also owning the media buying relationship with London Underground and coordinating paid social. Reported directly to senior leadership with monthly performance decks.

Marketing Executive at International House London

March 1, 2023 - October 1, 2023

Planned and ran term-by-term campaign activity across social, email, and the school website. Took over the social media accounts, ran email campaigns, supported Meta Ads campaign setup, and audited UX issues on landing pages to improve conversion; produced weekly reports for the Head of School.

Marketing Content Creator at International House London

November 1, 2022 - February 1, 2023

Created weekly content across Instagram, Facebook, LinkedIn, and the school website; produced short-form video and graphic assets; wrote copy for email campaigns, landing pages, and paid social ads; maintained the asset library and adapted content for prospective students, B2B partners, and alumni.