Alexander Van Mael
I'm Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies.
About
I’m Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I’ve led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I’m comfortable leading teams or shaping strategy as a hands-on operator.
- 13 years' experience
- Joined November 2025
Languages
- EnglishFluent
- DutchAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Consumer Goods
- Education
Work experience· 8 roles
Responsible for new customer acquisition and business/marketing strategy . Helped company with repositioning, rebranding and new service development
Led the go-to-market strategy for a new sport supplement drink targeting endurance athletes; launched online and offline campaigns; acquired first 50,000 customers in 8 months with 20% retention; expanded brand into Germany, Netherlands, Spain, and Portugal; created a growth marketing function and oversaw branding and digital communications.
Led the marketing function for a startup backed by Bundl & Nestle. Defined and executed the go-to-market strategy across online and offline channels, built a scalable marketing engine, created brand and media assets, and established a CRM-driven growth framework. Drove international expansion into Germany, the Netherlands, Spain and Portugal; launched a Growth Marketing division and implemented marketing automation to improve performance and autonomy.
Education
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