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I'm Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I've led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I'm comfortable leading teams or shaping strategy as a hands-on operator.…I'm Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I've led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I'm comfortable leading teams or shaping strategy as a hands-on operator.

Alexander Van Mael

Marketing Strategist, Growth Marketer, Brand Strategist, +3

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I'm Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I've led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I'm comfortable leading teams or shaping strategy as a hands-on operator.…I'm Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I've led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I'm comfortable leading teams or shaping strategy as a hands-on operator.

Available to hire

I’m Alexander Van Mael, a growth-focused marketing leader with a track record of building go-to-market strategies for consumer brands and SaaS companies. I’ve led marketing and growth initiatives across international markets, launching campaigns that delivered rapid customer acquisition and strong retention.\n\nI turn customer journey insights into scalable programs—branding, automation, and multi-channel campaigns that connect with customers and drive measurable growth. I’m comfortable leading teams or shaping strategy as a hands-on operator.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Dutch

Advanced

Work Experience

Chief Marketing Officer at OLE US – Startup of Bundl & Nestle

January 1, 2022 - December 31, 2023

Led the marketing function for a startup backed by Bundl & Nestle. Defined and executed the go-to-market strategy across online and offline channels, built a scalable marketing engine, created brand and media assets, and established a CRM-driven growth framework. Drove international expansion into Germany, the Netherlands, Spain and Portugal; launched a Growth Marketing division and implemented marketing automation to improve performance and autonomy.

Senior Marketing Consultant at House of Marketing

January 1, 2019 - December 31, 2022

Delivered full-scope marketing strategy and execution for SAAS, pharma and SME clients; mapped end-to-end customer journeys, built go-to-market plans, and helped client teams become more autonomous. Drove international expansion to multiple markets and introduced Growth Marketing as a service with automation.

Head of Marketing and Growth Marketing Team at Bundl Venture Building

January 1, 2015 - December 31, 2019

Led marketing and growth functions; designed and executed growth strategies, built CRM and automation flows, increased MQL pipeline and sales meetings; led multi-channel campaigns and team leadership.

Head of Strategy / Fractional Marketing Manager at Marble's Communications Agency

January 1, 2013 - December 31, 2014

Led strategy and fractional marketing for clients; oversaw 360-degree branding and campaigns; developed marketing roles and digital communications; managed CEO-level relationships.

Chief Marketing Officer at Made - Global Innovation Studio

January 1, 2024 - Present

Responsible for new customer acquisition and business/marketing strategy . Helped company with repositioning, rebranding and new service development

Chief Marketing Officer at Bundl / Nestlé

January 1, 2022 - January 1, 2023

Led the go-to-market strategy for a new sport supplement drink targeting endurance athletes; launched online and offline campaigns; acquired first 50,000 customers in 8 months with 20% retention; expanded brand into Germany, Netherlands, Spain, and Portugal; created a growth marketing function and oversaw branding and digital communications.

Head of Marketing and Growth at Bundl Venture Building

January 1, 2019 - January 1, 2022

Directed B2B digital strategy and growth initiatives; reduced cost per MQL by 80% and increased sales meetings by 50%; expanded international marketing reach; generated Forbes 2000 clients through inbound and automation marketing; launched a new marketing division and led campaigns across multiple channels.

Head of Strategy / Fractional Marketing Manager at Marble's Communications Agency

January 1, 2015 - January 1, 2019

Led strategic planning and fractional marketing for multiple clients; contributed to campaigns for Technopolis, Chocolate Nation, CM, Villers, Kinder Kankerfonds, and others; built CRM-driven lead nurture, and guided branding and content initiatives to support growth.