Alex Zarate

Managed company website using WordPress and Unbounce with HTML/CSS to support seasonal campaigns and promotions. Developed and applied brand identity systems across marketing assets to ensure consistent and impactful brand storytelling. Created motion graphics and animated social ads using After Effects for paid and organic campaigns. Developed PowerPoint presentations for executives aligned with brand and company goals. Collaborated with strategists, copywriters, and developers to translate briefs into creative concepts integrating research insights into campaign deliverables. Drafted internal announcements and press-style communications ensuring consistent branding across channels. Contributed to design system assets by standardizing reusable templates, typography, and color schemes for scalable use. Conducted campaign performance analysis for proper tracking, user engagement, and lead generation reports.

Edited and retouched event photography for publishing across Disney’s social media, press outlets, and internal communications. Collaborated with photographers and production staff to ensure consistent visual quality and on-brand storytelling. Supported on-location photo production by coordinating shoots, managing workflow, and overseeing timely delivery of high-quality assets.

Developed and managed the brand’s social media presence, increasing following by 11% and boosting post engagement by over 75% through a strategic content calendar. Created monthly email newsletter campaigns via Mailchimp achieving average open rates of 22%. Implemented a monthly content calendar ensuring consistent posting, aligned messaging with marketing goals, and streamlined content planning across Facebook, Instagram, LinkedIn, and TikTok.