I'm Alana, a vastly experienced content specialist and senior leader with 17 years' experience in media and content.

About

I’m Alana, a vastly experienced content specialist and senior leader with 17 years’ experience in media and content. I was news editor and digital editor at the Irish Daily Mirror for 8 years, before moving into Head of Content Strategy roles in various industries.

My greatest skills are content creation, content strategy, social media strategy and optimisation, paid media, email marketing, communications.

January 2023- November 2024: Head of Content at Record Media, a full service content creation agency.

November 2020 - December 2022: Head of Web and Digital at the Law Society of Ireland

November 2017 - June 2020 - Head of Content Strategy at Trend Media, Digicel, Jamaica. Digicel is a telecommunications company based in the Caribbean and I ran 8 news websites across the Caribbean as well as the commercial content arm of the business.

May 2010 - October 2017: News editor and digital editor at the Irish Daily Mirror, now Reach PLC.

  • Joined November 2024

Industry experience

  • Media & Entertainment
  • Professional Services

Education

Postgraduate Diploma in Newspaper Journalism · Cardiff University2024 – 2007
Postgraduate Diploma in Digital Marketing · Digital Marketing Institute2024 – 2015
Professional Certificate in PR and Communications · University College Dublin2024 – 2021

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