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Senior Graphic Designer, Creative Director, and Visual Strategist with 18+ years of experience delivering impactful branding and visual communication. Trusted across 600+ projects, with a strong focus on brand identity systems, creative strategy, and end-to-end project execution from pitching to quality assurance. Co-founder and Creative Director at Herodeco.id, mentored 1,000+ students through vocational education, and led multimedia production for student teams achieving top regional awards. Known for translating business objectives into memorable brand experiences that enhance market presence and brand value.…Senior Graphic Designer, Creative Director, and Visual Strategist with 18+ years of experience delivering impactful branding and visual communication. Trusted across 600+ projects, with a strong focus on brand identity systems, creative strategy, and end-to-end project execution from pitching to quality assurance. Co-founder and Creative Director at Herodeco.id, mentored 1,000+ students through vocational education, and led multimedia production for student teams achieving top regional awards. Known for translating business objectives into memorable brand experiences that enhance market presence and brand value.

Muhammad alfin hilmi

Creative Director, Brand Strategist, Graphic Designer, +2

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Senior Graphic Designer, Creative Director, and Visual Strategist with 18+ years of experience delivering impactful branding and visual communication. Trusted across 600+ projects, with a strong focus on brand identity systems, creative strategy, and end-to-end project execution from pitching to quality assurance. Co-founder and Creative Director at Herodeco.id, mentored 1,000+ students through vocational education, and led multimedia production for student teams achieving top regional awards. Known for translating business objectives into memorable brand experiences that enhance market presence and brand value.…Senior Graphic Designer, Creative Director, and Visual Strategist with 18+ years of experience delivering impactful branding and visual communication. Trusted across 600+ projects, with a strong focus on brand identity systems, creative strategy, and end-to-end project execution from pitching to quality assurance. Co-founder and Creative Director at Herodeco.id, mentored 1,000+ students through vocational education, and led multimedia production for student teams achieving top regional awards. Known for translating business objectives into memorable brand experiences that enhance market presence and brand value.

Available to hire

Senior Graphic Designer, Creative Director, and Visual Strategist with 18+ years of experience delivering impactful branding and visual communication. Trusted across 600+ projects, with a strong focus on brand identity systems, creative strategy, and end-to-end project execution from pitching to quality assurance.

Co-founder and Creative Director at Herodeco.id, mentored 1,000+ students through vocational education, and led multimedia production for student teams achieving top regional awards. Known for translating business objectives into memorable brand experiences that enhance market presence and brand value.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Expert

Work Experience

Graphic Designer & Media Specialist at SMAMSATU

January 1, 2021 - Present

Strengthened institutional visual branding through strategic graphic design, photography, videography, and multimedia content production to increase public engagement. Led a 3-member multimedia production team for regional creative competitions, guiding projects to 1st Place at PROCOMMIT V14 (2024) and PROCOMMIT V15 (2025). Served as a final project supervisor (PRODISTIK ITS) mentoring students on industry-oriented multimedia and creative projects.

Freelance Graphic Designer at Infogresik

January 1, 2015 - Present

Designed visual communication assets for one of Gresik’s largest digital media platforms to support consistent brand presence across digital channels. Produced logos, mascots, campaign visuals, social media branding, and promotional materials aligned to diverse audiences. Collaborated with editorial and marketing teams and ensured visual consistency and timely delivery across multiple campaigns.

Graphic Design Lecturer (Vocational Certification Program) at Universitas Muhammadiyah Gresik (UMG)

January 1, 2015 - December 31, 2025

Delivered industry-oriented graphic design courses for the vocational certification program (D1 equivalent), equipping 1,000+ students with practical branding, visual communication, and digital design skills. Designed hands-on learning using real client projects, mentored students for professional portfolios and marketing kits, and supervised student projects including full branding systems for private education businesses. Connected academic learning with real creative industry standards in client management and visual strategy.

Co-Founder & Creative Director at Herodeco.id

January 1, 2015 - Present

Lead the creative vision and business strategy of a boutique design studio delivering end-to-end branding and visual communication solutions. Delivered 600+ creative projects including 500+ F&B branding and 100+ corporate branding/merchandise/signage/visual communication. Directed brand identity and logo systems, managed the full creative lifecycle (consultation, pitching, concept, quality assurance, delivery), and mentored creative teams of 3–5 per project to meet timelines.