I’m a brand identity and visual designer who loves creating clear, memorable brands with a friendly, human touch. I specialize in brand identity systems, logos, websites, and social media collateral that feel professional yet approachable. I’m passionate about translating business goals into creative solutions that stand out in crowded markets and across diverse platforms.
I enjoy collaborating with diverse teams to translate goals into design that is clean, practical, and storytelling-driven. I value thoughtful color, typography, and layout choices that help brands connect with people and communities across Asia and beyond.
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We made a mascot for a kopitiam and reimagine the classic kopitiam with fiction futuristic twist. The mascot concept bridges traditional Asian flavors with out-of-this-world dining experience. Designed as the face of the brand, appears across various touchpoint, from windows decals and packaging to social media and offline promotion.
We challenged ourselves to make a pitch deck under 10 minutes with some limited assets that we had. We have to make it align, consistent and able to represent what we want to present
We were teaming up with another B2B client to offer a comprehensive digital marketing solution. The goal is to drive growth for Synergy by using a wide range of digital tools, from creating content to optimizing websites and managing social media. We provide a skilled team of creatives, including motion designers, graphic designers, and copywriters, to develop impactful strategies.
Key elements of the proposal include:
Brand Identity: Establishing guidelines to present Synergy’s values and messaging clearly to the public.
Social Media Management: Planning, creating, and posting content across social media channels, with detailed analytics to track performance and engagement.
Website Optimization: Improving the design and functionality of Synergy’s website to drive traffic and increase conversions.
Landing Pages: Creating targeted web pages for marketing campaigns to boost direct sales.
Paid Ads: Running Google and Facebook ads to rapidly increase visibility and sales.
In essence, this pitch deck demonstrates our ability to ensure that our client’s brand is strong across all digital platforms, helping it connect with more customers and grow its business.
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