Hi, I'm Alfredo Hinojosa, a seasoned Brand Designer and Art Director with over 15+ years of experience helping multinational corporations and agencies grow their brands and improve their visual consistency. I thrive on creating innovative design strategies that enhance user engagement and optimize brand experiences. Throughout my career, I've led teams, streamlined branding processes, and collaborated across departments to deliver compelling brand identities and digital solutions that resonate. I'm passionate about transforming brands through creative design and look forward to bringing my expertise to a full-time role.…

Alfredo Hinojosa

Hi, I'm Alfredo Hinojosa, a seasoned Brand Designer and Art Director with over 15+ years of experience helping multinational corporations and agencies grow their brands and improve their visual consistency. I thrive on creating innovative design strategies that enhance user engagement and optimize brand experiences. Throughout my career, I've led teams, streamlined branding processes, and collaborated across departments to deliver compelling brand identities and digital solutions that resonate. I'm passionate about transforming brands through creative design and look forward to bringing my expertise to a full-time role.…

Available to hire

Hi, I’m Alfredo Hinojosa, a seasoned Brand Designer and Art Director with over 15+ years of experience helping multinational corporations and agencies grow their brands and improve their visual consistency. I thrive on creating innovative design strategies that enhance user engagement and optimize brand experiences.

Throughout my career, I’ve led teams, streamlined branding processes, and collaborated across departments to deliver compelling brand identities and digital solutions that resonate. I’m passionate about transforming brands through creative design and look forward to bringing my expertise to a full-time role.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Brand Designer at Independent Designer
December 31, 2024 - Present
As an independent designer, I've led branding projects for NGOs, corporations, and real estate management companies. My client roster includes the World Bank Group, MPE Group (Monterrey, Mexico), Specialized Carriers & Rigging Association (SC&RA), Trimex, and more. These collaborations have allowed me to deliver impactful brand solutions across diverse industries, demonstrating versatility, strategic vision, and a proven ability to elevate brand presence on both local and global scales.
Corporate Brand Design Lead & Brand Guardian at Banco Sabadell
April 30, 2017 - March 6, 2025
Evolved from consultant to Lead Corporate Brand Designer, spearheading strategic design across Marketing, UI/ UX, Communications, Legal, Compliance, and Risk. • Oversaw registration, renewal, and expiration of 52 corporate trademarks, maintaining a 100% up-to-date brand matrix in full compliance with Mexican legal standards, ensuring protection and brand integrity. • Optimized design and branding costs by 30% in 2024, implementing workflows and asset libraries without compromising quality. • Developed training sessions for new designers, reducing revisions by 50% and accelerating project delivery. • Reduced website content update times from 5 days to 15 minutes by streamlining publishing workflows as the web content manager. • Developed brand guidelines that increased both visual consistency and legal compliance by 85% across digital, print, and Out-of-Home (OOH) channels. • Collaborated with content, copy, and marketing teams to maintain a consistent brand voice in UX writing. • Aligned ATL, BTL, and digital campaigns to ensure unified visual and written branding across all channels. • Led brand alignment with Spain’s Branding Department, adapting global guidelines for local relevance. • Responsible for brand governance across digital and Out-of-Home (OOH) channels, maintaining visual and textual consistency. • Worked closely with the Product team to manage trademarks and implement design updates across online channels for retail banking. • Led branding for Banco Sabadell’s B2B BaaS project, ensuring cohesive co-branded experiences for clients like Fintonic and Amazon by aligning digital UI with fintech design standards.
Senior Graphic Designer at Enova Mexico
August 10, 2012 - April 28, 2017
Directed the visual identity transformation for Enova and its subsidiaries (RIA, Digital Libraries, Proacceso Foundation), elevating brand perception across multiple channels. • Redesigned visual identities for Enova and subsidiaries, enhancing brand cohesion and recognition, which contributed to a 20% increase in client retention. • Implemented scalable modular design systems, increasing efficiency across all channels by 40%. • Executed UX-focused website overhaul that decreased bounce rates and increased average session duration by 2.5 minutes. • Created targeted digital campaigns, educational graphics, and internal communications materials.
Art Director & Senior Graphic Designer at Catalista
September 21, 2009 - June 29, 2012
Directed strategic branding projects across multiple sectors, translating client visions into distinctive visual identities. Catalista marked a key milestone in developing my signature style. • Developed unique brand identities for niche startups, most notably Highpark—a landmark luxury apartment project by Michel Rojkind Architects—boosting its market presence in Monterrey. • Managed projects end-to-end, from concept through digital execution and print production, consistently delivering on time and within budget. • Pioneered integrated visual frameworks that ensured consistent brand expression from concept to digital and print execution.
Senior Graphic Designer at KP Alazraki
April 30, 2006 - August 27, 2009
Advanced from Junior Designer to Senior Designer within 6 months, demonstrating remarkable creative abilities and technical expertise. • Crafted compelling visual narratives for luxury real estate developments. • Enhanced client brand impact, increasing visibility and driving 50% growth in real estate projects for the agency.

Education

Bachelor’s Degree in Design and Applied Arts at Universidad Autonoma de Nuevo Leon
August 16, 1999 - December 18, 2003
Editorial Design Diploma at CEDIM Mexico - The School of Design
July 1, 2007 - July 31, 2007

Qualifications

Brand Management: Aligning Business, Brand and Behaviour
January 1, 2025 - May 22, 2025

Industry Experience

Non-Profit Organization, Education, Professional Services, Government, Financial Services, Real Estate & Construction, Media & Entertainment
    paper Catalista

    Catalista

    Visit [Catalista](https://www.twine.net/signin

    Catalista was a branding project founded by Alfredo Hinojosa, conceived as a creative studio based in Monterrey, Nuevo León, where a collective of designers collaborated to develop design solutions across various facets of branding. The studio primarily focused on working with startups seeking elegant, minimalist, and well-differentiated visual identities tailored to highly specific market niches.

    Our clients shared a common need: to stand out in highly segmented markets through a cohesive and compelling brand image. Projects ranged from branding for unique products such as customized piggy banks for saving, gourmet sweets, and handcrafted candles, to the development of full visual identities for innovative businesses with distinctive offerings.

    At Catalista, each project was approached with a strategic mindset, balancing aesthetics and functionality to build authentic brands that resonated deeply with their target audiences.

    paper Mateos + Moncada

    Mateos + Moncada

    Visit [Mateos + Moncada](https://www.twine.net/signin

    Mateos + Moncada is a legal duo based in Mexico City, specializing in documentation and permits for large-scale construction projects. Their primary focus is to provide comprehensive legal counsel, ensuring every aspect is meticulously addressed throughout all stages of development.

    Their logo highlights four fundamental pillars that represent their areas of expertise: Legal Advisory, Public Works, Acquisitions, and Public Policy Development. These elements symbolize not only their commitment to excellence but also the solid legal foundation underpinning each of their projects.

    paper A-DA

    A-DA

    Visit [A-DA](https://www.twine.net/signin

    A-DA is an architecture firm based in Monterrey, Mexico, dedicated to designing innovative and functional spaces. The client wanted a brand identity that reflected a minimalist style—an approach that was seamlessly captured in the logo design.

    The logo’s simplicity highlights the essence of their work while conveying a sense of elegance and modernity.

    paper Gestión Inmobiliaria

    Gestión Inmobiliaria

    Visit [Gestión Inmobiliaria](https://www.twine.net/signin

    Gestión Inmobiliaria is a real estate management firm specializing in both public and private spaces. Their projects are developed from the ground up, covering everything from initial paperwork to the final delivery of all required permits.

    The branding design for this project emphasized precision and the importance of leaving no room for error, especially in light of current government regulations. The result is a circular logo symbolizing flexibility and creativity, complemented by straight lines that reflect the accuracy and exacting standards of my client’s work.

    paper La Carambada 16

    La Carambada 16

    Visit [La Carambada 16](https://www.twine.net/signin

    La Carambada 16 is an independent law firm with a feminist focus, primarily engaged in government projects in Mexico City.

    The branding concept for this project draws inspiration from the legend of La Carambada, a notable Mexican woman, while the number 16 represents the city’s boroughs.

    paper Kochinitos

    Kochinitos

    Visit [Kochinitos](https://www.twine.net/signin

    Kochinitos is a shop based in San Pedro Garza García, Mexico, specializing in the design and customization of piggy banks in a wide range of sizes.

    Their mission is to create hand-crafted, hand-painted pieces tailored to each customer’s unique preferences.

    The logo reflects an elegant, natural aesthetic that highlights the artisan skill my client brings to every design.

    paper Nativa

    Nativa

    Visit [Nativa](https://www.twine.net/signin

    Nativa is a holistic studio based in Mexico City.

    It offers a space where individuals are free to express their emotions, fostering healing from within.

    The logo, while incorporating elements that might be considered traditional, effectively conveys a sense of clarity, simplicity, and tranquility.

    paper Attyco

    Attyco

    Visit [Attyco](https://www.twine.net/signin

    Attyco was an independent project based in Mexico City, focused on buying and selling curated second-hand clothing and accessories for women.

    The logo concept for this boutique is inspired by that special space in our homes—whether physical or mental—where we store items that often surprise us when we rediscover them.

    paper Highpark

    Highpark

    Visit [Highpark](https://www.twine.net/signin

    Highpark is a luxury apartment building located in San Pedro Garza García, Nuevo León, Mexico.

    Organic shapes define both the architectural design of the building and the logo itself.

    The project was led by Rojkind Architects, one of Mexico’s most internationally renowned architectural firms, so the visual branding needed to convey simplicity, minimalism, and elegance.

    paper Glam.

    Glam.

    Visit [Glam.](https://www.twine.net/signin

    Glam was a chain of physical stores specializing in luxury watches, specifically targeting a younger audience.

    The client was closely involved in the design process, aiming to create a classic logo by pairing a serif font with vibrant colors for a striking contrast.

    paper Plura Motors

    Plura Motors®

    Visit [Plura Motors®](https://www.twine.net/signin

    Plura Motors specializes in the purchase and sale of pre-owned vehicles, with a focus on high-end models. The client wanted their visual identity to convey strength and simplicity.

    The result was a robust, monochromatic, and modular brand design.

    paper Templo

    Templo

    Visit [Templo](https://www.twine.net/signin

    Our client needed a logotype for Templo, a wellness center based in Monterrey, Mexico. The brand needed to convey a sense of balance and minimalism.

    The result was a clean, minimalist identity applied over a vibrant color palette.