As an independent designer, I've led branding projects for NGOs, corporations, and real estate management companies. My client roster includes the World Bank Group, MPE Group (Monterrey, Mexico), Specialized Carriers & Rigging Association (SC&RA), Trimex, and more. These collaborations have allowed me to deliver impactful brand solutions across diverse industries, demonstrating versatility, strategic vision, and a proven ability to elevate brand presence on both local and global scales.

Evolved from consultant to Lead Corporate Brand Designer, spearheading strategic design across Marketing, UI/ UX, Communications, Legal, Compliance, and Risk. • Oversaw registration, renewal, and expiration of 52 corporate trademarks, maintaining a 100% up-to-date brand matrix in full compliance with Mexican legal standards, ensuring protection and brand integrity. • Optimized design and branding costs by 30% in 2024, implementing workflows and asset libraries without compromising quality. • Developed training sessions for new designers, reducing revisions by 50% and accelerating project delivery. • Reduced website content update times from 5 days to 15 minutes by streamlining publishing workflows as the web content manager. • Developed brand guidelines that increased both visual consistency and legal compliance by 85% across digital, print, and Out-of-Home (OOH) channels. • Collaborated with content, copy, and marketing teams to maintain a consistent brand voice in UX writing. • Aligned ATL, BTL, and digital campaigns to ensure unified visual and written branding across all channels. • Led brand alignment with Spain’s Branding Department, adapting global guidelines for local relevance. • Responsible for brand governance across digital and Out-of-Home (OOH) channels, maintaining visual and textual consistency. • Worked closely with the Product team to manage trademarks and implement design updates across online channels for retail banking. • Led branding for Banco Sabadell’s B2B BaaS project, ensuring cohesive co-branded experiences for clients like Fintonic and Amazon by aligning digital UI with fintech design standards.

Directed the visual identity transformation for Enova and its subsidiaries (RIA, Digital Libraries, Proacceso Foundation), elevating brand perception across multiple channels. • Redesigned visual identities for Enova and subsidiaries, enhancing brand cohesion and recognition, which contributed to a 20% increase in client retention. • Implemented scalable modular design systems, increasing efficiency across all channels by 40%. • Executed UX-focused website overhaul that decreased bounce rates and increased average session duration by 2.5 minutes. • Created targeted digital campaigns, educational graphics, and internal communications materials.