Graphic & UI/UX Designer at 2oolameme

Designed packaging and illustrations for print games and corporate collaborations, boosting brand visibility and engagement. Developed a cohesive brand system for the Tasali games collection, and designed a social media campaign that generated 25K+ organic engagements, helping the collection become a best-selling series. Collaborated with marketing, copywriting, and account teams to deliver visually consistent campaigns aligned with strategy and tone. Produced event and activation materials, including banners, posters, and merchandise, to enhance brand awareness and audience interaction. Executed the full visual and interface design for Kooz, a social gaming app, creating a scalable design system that improved brand cohesion and usability.

Freelance Graphic & UI/UX Designer at Youth App

Led end-to-end UI/UX design for Egypt’s first student discount app, creating intuitive, accessible, and engaging experiences that contributed to securing 1M EGP in startup funding. Created a complete brand identity (logo, typography, color palette, usage rules) to ensure a cohesive, scalable visual language across platforms. Developed a consistent UI kit to standardize interface components and align product design with the brand.