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I'm primarily a music lover while also currently Director of Digital Content for Nettwerk Music Group. I believe authenticity, integrity, and skill are a lethal combo in this industry.…

Ali Bartlett

Video Editor, Creative Director, Art Director

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I'm primarily a music lover while also currently Director of Digital Content for Nettwerk Music Group. I believe authenticity, integrity, and skill are a lethal combo in this industry.…

Available to hire

I’m primarily a music lover while also currently Director of Digital Content for Nettwerk Music Group. I believe authenticity, integrity, and skill are a lethal combo in this industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director, Digital Content at Nett Werk Music Group

January 1, 2023 - Present

Lead global digital content and fan engagement strategy across 300+ artists, overseeing paid and organic social amplification across Meta, TikTok, YouTube, and emerging platforms; partnered closely with advertising, creator relations, and platform partners to drive awareness and engagement.

Senior Manager, Digital Marketing at Nett Werk Music Group

January 1, 2022 - December 31, 2023

Supported strategic planning by translating brand goals into executable marketing timelines for priority artists including The Paper Kites, James Vincent McMorrow, and Wild Rivers; led integrated digital marketing campaigns to support releases.

Manager, Digital Marketing at Nett Werk Music Group

January 1, 2019 - December 31, 2022

Owned budgeting, forecasting, and cost tracking for $20K+ campaign budgets, ensuring ROI-focused execution. Executed and optimized paid and organic social campaigns across Meta, TikTok, and YouTube to drive engagement and growth; created GIFs, memes, AI filters, visuals, and merch assets.

Coordinator, Marketing at American Express Travel Ink

January 1, 2018 - December 31, 2018

Crafted designs for print, email, and web advertising in Adobe InDesign, Photoshop, HubSpot; supported multi-channel campaigns.

Specialist, Creative at Soundly Digital

January 1, 2018 - December 31, 2019

Created branding and social media strategies for the agency and its artists including Grammy Award winner Joy Williams and Grammy-nominated Sean McConnell and Michael Martin Murphey; designed print and digital assets.

Intern, Streaming Marketing at Universal Music Group

January 1, 2017 - December 31, 2018

Completed promotional research through Tableau and created copy and assets for the Digster brand on DSPs.