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I am a creative and analytical professional with hands-on experience driving audience growth and engagement through strategic content creation and social media campaigns. I have a proven ability to leverage data insights to optimise marketing performance. I am passionate about crafting authentic brand stories that resonate and convert, and I am ready to bring a unique blend of retail analytics and digital savvy to a dynamic marketing team.…I am a creative and analytical professional with hands-on experience driving audience growth and engagement through strategic content creation and social media campaigns. I have a proven ability to leverage data insights to optimise marketing performance. I am passionate about crafting authentic brand stories that resonate and convert, and I am ready to bring a unique blend of retail analytics and digital savvy to a dynamic marketing team.

Alice Christy

Content Creator, Content Strategist, Influencer Marketing Manager, +2

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I am a creative and analytical professional with hands-on experience driving audience growth and engagement through strategic content creation and social media campaigns. I have a proven ability to leverage data insights to optimise marketing performance. I am passionate about crafting authentic brand stories that resonate and convert, and I am ready to bring a unique blend of retail analytics and digital savvy to a dynamic marketing team.…I am a creative and analytical professional with hands-on experience driving audience growth and engagement through strategic content creation and social media campaigns. I have a proven ability to leverage data insights to optimise marketing performance. I am passionate about crafting authentic brand stories that resonate and convert, and I am ready to bring a unique blend of retail analytics and digital savvy to a dynamic marketing team.

Available to hire

I am a creative and analytical professional with hands-on experience driving audience growth and engagement through strategic content creation and social media campaigns.

I have a proven ability to leverage data insights to optimise marketing performance. I am passionate about crafting authentic brand stories that resonate and convert, and I am ready to bring a unique blend of retail analytics and digital savvy to a dynamic marketing team.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Allocation Analyst at TK Maxx, TJX Europe – Watford

April 1, 2024 - Present

Directed allocation strategies aligned with long-term business goals; analysed trends to provide actionable insights to cross-functional teams; mentored new team members to improve onboarding and workflow.

Allocation Analyst at TK Maxx, TJX Europe – Watford

July 1, 2023 - April 1, 2024

Implemented stock allocation based on sales trends and forecasts; collaborated with buyers and planners to execute effective inventory strategies.

Content Creator / Influencer at TikTok & Instagram

October 1, 2024 - Present

Conceptualise and produce branded campaigns using diverse video formats; partner with wellness and nutrition brands to create authentic sponsored content; utilise TikTok SEO and track analytics to optimize future campaigns.

Uni Homes Student Ambassador at Newcastle University

September 1, 2022 - July 1, 2023

Developed student-centered social media content increasing brand visibility; partnered with brand teams to ensure messaging aligned with campaign goals.

Digital Marketing Intern at Noted Aromas – Durham

August 1, 2022 - September 1, 2022

Supported content strategy across Instagram, TikTok, and Pinterest; edited video content using Canva and CapCut with focus on trending styles.