Hi, I’m Alice Merino, a UX/UI and Brand Designer with eight years of experience in graphic design, product design, and branding. I enjoy turning complex ideas into intuitive interfaces and visually compelling identities, collaborating across disciplines to create meaningful user experiences. Currently I’m focused on designing fintech and consumer-facing apps, crafting user journeys, validating ideas through research and usability testing, and delivering scalable design systems. I love learning and sharing knowledge with my team.…

Alice Merino

Hi, I’m Alice Merino, a UX/UI and Brand Designer with eight years of experience in graphic design, product design, and branding. I enjoy turning complex ideas into intuitive interfaces and visually compelling identities, collaborating across disciplines to create meaningful user experiences. Currently I’m focused on designing fintech and consumer-facing apps, crafting user journeys, validating ideas through research and usability testing, and delivering scalable design systems. I love learning and sharing knowledge with my team.…

Available to hire

Hi, I’m Alice Merino, a UX/UI and Brand Designer with eight years of experience in graphic design, product design, and branding. I enjoy turning complex ideas into intuitive interfaces and visually compelling identities, collaborating across disciplines to create meaningful user experiences.

Currently I’m focused on designing fintech and consumer-facing apps, crafting user journeys, validating ideas through research and usability testing, and delivering scalable design systems. I love learning and sharing knowledge with my team.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

UI/UX Designer at Mercado Pago
September 30, 2025 - September 30, 2025
UX Designer on Mercado Pago’s Unboxing team and Mercado Pago app projects. Responsibilities included designing the packaging and unboxing experience for payment devices, creating printed materials, coordinating with suppliers and product managers, conducting benchmark studies, developing project roadmaps, documenting processes and design deliverables, collaborating with multilingual teams, and leading workshops and design critiques. Also updated app screens to improve user flows, developed wireframes, flowcharts, and high-fidelity prototypes, facilitated communication between UX and IT, and created illustrations/assets for interfaces.
UI/UX Designer at Mercado Pago
September 1, 2025 - September 1, 2025
UI/UX Designer on Mercado Pago's Unboxing team, designing the packaging and overall unboxing experience for payment devices, and producing printed materials included in the unboxing. Managed print steps, approved digital and physical samples, and maintained intermediate conversations with suppliers and product managers. Conducted benchmark studies and acted as the focal point for managing assigned projects, developing roadmaps, and documenting processes and design deliverables. Collaborated with teams in multiple languages (Spanish, Portuguese, and English) and facilitated workshops and design critiques. Also contributed to the Mercado Pago app by updating screens to improve user flows, developing wireframes, flowcharts, and high‑fidelity prototypes, documenting decisions, and coordinating between UX and IT. Created illustrations and assets for interfaces and other solutions.
UX Designer (Unboxing) at Mercado Pago
November 1, 2022 - Present
UX Designer on the Unboxing team: designed packaging and the overall unboxing experience for payment devices, including creating printed materials and overseeing print steps with suppliers and product managers; conducted benchmark studies; acted as focal point for project management; developed roadmaps and documented processes, decisions, and design deliverables; collaborated with multilingual teams (Spanish, Portuguese, and English).
UX/UI Designer at Mercado Pago
November 1, 2022 - Present
UX/UI Designer for Mercado Pago's payments app: updated screens to improve and refine user flows; developed wireframes, flowcharts, and high-fidelity prototypes; documented process, product testing, decisions, and design deliverables; facilitated communication between UX and IT teams; supported research, testing, and user interviews; helped define UX metrics; created illustrations and assets for the app’s interfaces and other solutions; participated in and moderated workshops and design critiques to exchange knowledge with other teammates; collaborated with multilingual teams (Spanish, Portuguese, and English).
Brand Designer at Hash
August 31, 2022 - August 31, 2022
Responsible for internal communications materials including initiatives and events; development of content for social media platforms; designing brands and visual solutions for Hash’s clients, including logos, visual communication, and brand assets; collaborated with Product Designers on knowledge exchange, user journey mapping, and research activities.
Brand Designer at Hash
August 1, 2022 - August 1, 2022
Responsible for creating materials for internal communications, including initiatives and events. Developed content for social media platforms and designed brands and visual solutions for Hash’s clients, including logos, visual identity systems, and brand assets. Collaborated with Product Designers through knowledge exchange, user journey mapping, and research activities.
Graphic / Brand Designer at Evolv
June 30, 2021 - June 30, 2021
Developed visual identities aligned with strategic positioning; created brand guides and all materials for the new brand; produced online and offline materials for clients (billboards, social networks, etc.); managed internal design tasks including website updates and social media content.
Brand Designer at Hash
June 1, 2021 - Present
Brand Designer responsible for internal communications materials, including initiatives and events; development of content for social media platforms; designing brands and visual solutions for Hash’s clients (logos, visual communication, and brand assets); collaborated with Product Designers for knowledge exchange, user journey mapping, and research activities.
Graphic / Brand Designer at Evolv
June 1, 2021 - June 1, 2021
Developed visual identities aligned with strategic positioning. Created brand guides and all materials for new brands. Produced online and offline materials for clients, such as billboards and social media assets, and managed internal design tasks including website updates and social media posting.
Graphic / Brand Designer at Evol
November 1, 2019 - June 1, 2020
Developed visual identities aligned with strategic positioning; created brand guides and materials for new brands; produced online and offline materials (billboards, social network posts, and others); managed internal design tasks, including website updates and the creation of social media content.
Graphic Designer at Bab Bath & Body
October 31, 2019 - October 31, 2019
Developed graphic materials including campaigns and packaging for new products, brochures, and other communication assets; created and managed content for the brand’s social media platforms; led development and management of the brand’s new e-commerce platform.
Graphic Designer at Bab Bath & Body
October 1, 2019 - October 1, 2019
Developed graphic materials for campaigns and product packaging, brochures, and other communication assets. Created and managed content for the brand’s social media platforms and led the development and management of the brand’s new e-commerce platform.
Graphic Designer at Bab Bath & Bod
November 1, 2018 - Present
Created campaigns and packaging for new products, brochures, and other communication assets; produced and managed content for the brand’s social media platforms; led the development and management of the brand’s new e-commerce platform.

Education

Bacharel in Visual Arts at Faculdade Paulista de Artes
January 1, 2015 - December 31, 2017
Technology in Design Certificate at FIAM FAAM
January 1, 2012 - December 31, 2014
Bacharel in Visual Arts at Faculdade Paulista de Artes
January 1, 2015 - December 31, 2017
Technology in Design Certificate at FIAM FAAM
January 1, 2012 - December 31, 2014
UI/UX Design at EBAC
February 1, 2024 - December 31, 2024
Digital Illustration at EBAC
June 1, 2022 - March 31, 2023
Bacharel em Artes Visuais at Faculdade Paulista de Arte
January 1, 2015 - January 11, 2026
Tecnólogo em Design at FIAM FAA
January 1, 2012 - January 11, 2026

Qualifications

Technology in Design Certificate
January 1, 2012 - December 31, 2014
UI/UX Design Certification
February 1, 2024 - December 31, 2024
Digital Illustration Certification
June 1, 2022 - March 31, 2023
Technology in Design Certificate
January 1, 2012 - December 31, 2014
Bacharel in Visual Arts
January 1, 2015 - December 31, 2017
UI/UX Design
February 1, 2024 - December 31, 2024
Digital Illustration
June 1, 2022 - March 31, 2023
UI/UX Design Certification
January 11, 2030 - January 11, 2026

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education, Retail