I'm a creative leader and multidisciplinary designer with 14+ years’ experience in graphic and print design, currently Studio Team Lead at Stahls’ UK, delivering impactful design solutions for global clients. In parallel, I run my independent studio, Alice Watson Design, specializing in bespoke surface and pattern design for textiles, fashion, and branding. I combine trend research, art direction, and technical expertise to deliver commercially relevant work across print and digital.

Alice Watson

I'm a creative leader and multidisciplinary designer with 14+ years’ experience in graphic and print design, currently Studio Team Lead at Stahls’ UK, delivering impactful design solutions for global clients. In parallel, I run my independent studio, Alice Watson Design, specializing in bespoke surface and pattern design for textiles, fashion, and branding. I combine trend research, art direction, and technical expertise to deliver commercially relevant work across print and digital.

Available to hire

I’m a creative leader and multidisciplinary designer with 14+ years’ experience in graphic and print design, currently Studio Team Lead at Stahls’ UK, delivering impactful design solutions for global clients.

In parallel, I run my independent studio, Alice Watson Design, specializing in bespoke surface and pattern design for textiles, fashion, and branding. I combine trend research, art direction, and technical expertise to deliver commercially relevant work across print and digital.

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Work Experience

Studio Team Lead at Stahls’ UK
April 1, 2024 - Present
Lead the studio team in delivering high-quality graphic and print design solutions for global clients. Responsible for creative strategy, workflow management, and production, ensuring accuracy and efficiency. Developed procedures to reduce errors and improve output consistency. Introduced and managed a skills matrix to assess team strengths, identify training needs, and support professional growth. Collaborate across departments to deliver innovative design concepts while mentoring and motivating team members.
Graphic Designer at UPL Group
October 1, 2023 - February 1, 2024
Crafted online and offline communications for digital fitness and wellbeing platforms. Led Move with Molly branding assets and established brand guidelines for consistent and effective visual representation.
Fashion, Print & Graphic Designer at Zione Brand
February 1, 2023 - October 1, 2023
Created all-over and engineered prints; researched trends; presented sketches; oversaw print briefs; produced mood boards, colour palettes, and CAD illustrations for spec sheets. Also handled branding/identity, social media graphics, logos, posters, infographics, and signage.
Textile Designer Intern at Mirjam Rouden Textile Studio
December 1, 2019 - May 1, 2020
Trend analysis and research for print design; preparation of artwork, drawings, and illustrations for print; composition for textile prints; proficiency in Adobe Photoshop for design composition and editing.
Founder & Creative Director at Alice Watson Design
March 1, 2011 - Present
Run an independent studio specialising in bespoke surface and pattern design for textiles, fashion, and branding. Combine trend research, art direction, and technical expertise to deliver commercially relevant work across print and digital.

Education

BA (Hons) Fashion Design & Marketing at Istituto Marangoni London
January 1, 2017 - January 1, 2023
BA (Hons) Advertising & Marketing at Universidade FUMEC
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing