With fresh exerience in brand management and product development within FMCG managing global blockbuster brands (Guinness/Gordon’s/Tanqueray), I bring a strong track record of leading brands end-to-end, from strategy and insight-led innovation through to compliant, commercially successful launches. In my current role as Brand Manager at Lion New Zealand, I own brand strategy and positioning across established portfolios, while leading new product development from concept to launch. I work cross-functionally with marketing, sales, creative, supply chain, regulatory and external partners to deliver launches on time and in line with commercial objectives. This has required strong judgement across compliance, claims substantiation and artwork approvals, alongside the ability to balance creativity with regulatory and commercial realities. A key strength I bring is translating brand and product strategy into compelling go-to-market execution. I have led integrated ATL and BTL brand activations across TV, OOH, in-store, experiential and trade, complemented by full-funnel digital, social and influencer campaigns. I have owned influencer strategy and creator partnerships, delivering consistent, compliant and high-impact brand storytelling across paid, owned and earned channels. I’m confident partnering with senior leadership on portfolio prioritisation, launch and discontinuation decisions, supported by clear benchmarking and commercial evaluation.…With fresh exerience in brand management and product development within FMCG managing global blockbuster brands (Guinness/Gordon’s/Tanqueray), I bring a strong track record of leading brands end-to-end, from strategy and insight-led innovation through to compliant, commercially successful launches. In my current role as Brand Manager at Lion New Zealand, I own brand strategy and positioning across established portfolios, while leading new product development from concept to launch. I work cross-functionally with marketing, sales, creative, supply chain, regulatory and external partners to deliver launches on time and in line with commercial objectives. This has required strong judgement across compliance, claims substantiation and artwork approvals, alongside the ability to balance creativity with regulatory and commercial realities. A key strength I bring is translating brand and product strategy into compelling go-to-market execution. I have led integrated ATL and BTL brand activations across TV, OOH, in-store, experiential and trade, complemented by full-funnel digital, social and influencer campaigns. I have owned influencer strategy and creator partnerships, delivering consistent, compliant and high-impact brand storytelling across paid, owned and earned channels. I’m confident partnering with senior leadership on portfolio prioritisation, launch and discontinuation decisions, supported by clear benchmarking and commercial evaluation.WWWW…