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I am a UX Researcher whose background in linguistics, psychology, and music gives me an unusually sharp instinct for human behavior. Seven years in tech across B2B, B2C, and SaaS — from data analytics platforms to immersive VR — backed by 12 years in client services and a decade of leadership experience. I own the full research lifecycle, lead with qualitative methods, integrate AI tools actively, and bring both technical fluency and genuine curiosity to every team I join. Known for turning insights into momentum — for products and for the people building them.…I am a UX Researcher whose background in linguistics, psychology, and music gives me an unusually sharp instinct for human behavior. Seven years in tech across B2B, B2C, and SaaS — from data analytics platforms to immersive VR — backed by 12 years in client services and a decade of leadership experience. I own the full research lifecycle, lead with qualitative methods, integrate AI tools actively, and bring both technical fluency and genuine curiosity to every team I join. Known for turning insights into momentum — for products and for the people building them.

Alicia Marisal

UX Designer, Product Designer, Designer, +2

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I am a UX Researcher whose background in linguistics, psychology, and music gives me an unusually sharp instinct for human behavior. Seven years in tech across B2B, B2C, and SaaS — from data analytics platforms to immersive VR — backed by 12 years in client services and a decade of leadership experience. I own the full research lifecycle, lead with qualitative methods, integrate AI tools actively, and bring both technical fluency and genuine curiosity to every team I join. Known for turning insights into momentum — for products and for the people building them.…I am a UX Researcher whose background in linguistics, psychology, and music gives me an unusually sharp instinct for human behavior. Seven years in tech across B2B, B2C, and SaaS — from data analytics platforms to immersive VR — backed by 12 years in client services and a decade of leadership experience. I own the full research lifecycle, lead with qualitative methods, integrate AI tools actively, and bring both technical fluency and genuine curiosity to every team I join. Known for turning insights into momentum — for products and for the people building them.

Available to hire

I am a UX Researcher whose background in linguistics, psychology, and music gives me an unusually sharp instinct for human behavior.

Seven years in tech across B2B, B2C, and SaaS — from data analytics platforms to immersive VR — backed by 12 years in client services and a decade of leadership experience. I own the full research lifecycle, lead with qualitative methods, integrate AI tools actively, and bring both technical fluency and genuine curiosity to every team I join. Known for turning insights into momentum — for products and for the people building them.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX Researcher & Product and Programs Research Lead (Remote) at IterateUX

October 1, 2023 - Present

Led qualitative and mixed-methods research across four core products for a global, inclusive design community. Conducted in-depth interviews, focus groups, surveys, and usability studies; synthesized findings into compelling narratives that informed product strategy and roadmaps. Integrated AI-assisted synthesis (ChatGPT/Claude) to accelerate theme extraction while maintaining rigor; built and maintained a diverse, global participant panel; established scalable research processes and templates to support multiple concurrent projects.

UX Researcher | UX Designer (Hybrid) at Made in Brooklyn Games

March 1, 2021 - September 1, 2023

Owned end-to-end qualitative and mixed-methods research for consumer-facing digital and immersive products—from early discovery through go-to-market. Led in-depth interviews, concept testing, moderated usability studies, and iterative prototype evaluations to uncover player motivations, usability friction, and unmet needs. Used AI-assisted tools to develop visual stimuli and concepts; translated findings into narratives that informed design and engineering decisions, contributing to higher engagement and faster, validated launches.

Senior Technical Solutions Engineer — UX Research & Design (Onsite) at Chartbeat

March 1, 2017 - January 1, 2022

Conducted applied qualitative and quantitative research on complex B2B SaaS products, partnering with engineering and product teams to translate user insights into platform improvements. Performed in-depth interviews, moderated usability tests, and survey analyses; developed discussion guides and synthesized findings into actionable recommendations for product, engineering, and leadership. Applied SQL to blend behavioral signals with qualitative data, supporting international research initiatives across time zones and cultures.