I've built my career on the belief that the best decisions come from understanding data, identifying patterns, and making strategic choices based on real insights, not guesswork. Starting in performance marketing across Southeast Asia, I managed large-scale digital campaigns that showed me how data shapes consumer behavior and drives business growth. But I wanted to go deeper: beyond campaign metrics into how data drives overall business strategy and long-term decision-making. That pursuit led me to expand my expertise into business analytics, mastering descriptive, prescriptive, and predictive analytics through tools like Tableau, Python, PowerBI, and R. I've evolved from optimizing marketing performance to interpreting complex data, forecasting trends, and building models that support strategic business decisions. For me, success isn't just about the numbers... it's about making sense of them and turning insights into impactful actions.…I've built my career on the belief that the best decisions come from understanding data, identifying patterns, and making strategic choices based on real insights, not guesswork. Starting in performance marketing across Southeast Asia, I managed large-scale digital campaigns that showed me how data shapes consumer behavior and drives business growth. But I wanted to go deeper: beyond campaign metrics into how data drives overall business strategy and long-term decision-making. That pursuit led me to expand my expertise into business analytics, mastering descriptive, prescriptive, and predictive analytics through tools like Tableau, Python, PowerBI, and R. I've evolved from optimizing marketing performance to interpreting complex data, forecasting trends, and building models that support strategic business decisions. For me, success isn't just about the numbers... it's about making sense of them and turning insights into impactful actions.WWWW…