Ali Khan

Create and manage end-to-end email campaign operations and automation workflows in Adobe Campaign Classic and AJO; manage programs (Welcome, Promotional, Newsletters, and Re-engagement); provide SME guidance on platform best practices; build and optimize templates, journeys, A/B tests, and forms; ensure deliverability and compliance with CAN-SPAM, GDPR, and CCPA; lead reporting and API integrations to enhance campaign visibility and efficiency.

Led all B2C and B2B email marketing programs, managing over 95M sends annually with an average 35% open rate; designed customer journeys, workflows, loyalty triggers, and segmentation logic in Adobe Campaign; created and managed email campaigns for B2B and internal audiences within Constant Contact; managed deliverability, IP reputation, and 3rd-party tools (Mintel, Litmus, 250ok, Return Path); integrated and launched SMS marketing (Attentive Mobile) for B2B communications; collaborated cross-functionally with IT, analytics, and creative teams to improve automation efficiency; managed projects in Asana.

Built and executed triggered campaigns; managed migration from Acoustic to HubSpot; oversaw enterprise CRM transition and ensured seamless delivery of all B2B campaigns.