Hi, I’m Ali Khelil, a Planning Account Director with a passion for data-driven campaigns and cross-channel excellence. I specialise in leading multi-market Google Ads, GA4 and performance marketing programs across SA360, DV360, and Performance Max to drive revenue and efficiency. I’m based in the United Kingdom and enjoy collaborating with activation, client services and tech teams to deliver measurable growth while staying compliant. In my spare time, I mentor junior planners and enjoy exploring new tools to optimise data insights and creative execution.

Hi, I’m Ali Khelil, a Planning Account Director with a passion for data-driven campaigns and cross-channel excellence. I specialise in leading multi-market Google Ads, GA4 and performance marketing programs across SA360, DV360, and Performance Max to drive revenue and efficiency. I’m based in the United Kingdom and enjoy collaborating with activation, client services and tech teams to deliver measurable growth while staying compliant. In my spare time, I mentor junior planners and enjoy exploring new tools to optimise data insights and creative execution.

Available to hire

Hi, I’m Ali Khelil, a Planning Account Director with a passion for data-driven campaigns and cross-channel excellence. I specialise in leading multi-market Google Ads, GA4 and performance marketing programs across SA360, DV360, and Performance Max to drive revenue and efficiency. I’m based in the United Kingdom and enjoy collaborating with activation, client services and tech teams to deliver measurable growth while staying compliant.

In my spare time, I mentor junior planners and enjoy exploring new tools to optimise data insights and creative execution.

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Language

English
Fluent

Work Experience

Planning Account Director (Contract) at Group M (WPP)
March 1, 2026 - Present
Planning role on the Google account, managing large-scale Direct Response campaigns across SA360, DV360, GA4 and Performance Max; coordinating cross-European multi-market campaigns and aligning activation and client service teams.
Performance Marketing Manager at EMT Health care
September 1, 2025 - February 1, 2026
Remote-led multi-channel acquisition and digital performance for a UK health care distributor; owning e-commerce funnel optimization, B2B lead generation and retention workflows.
Performance Marketing Manager at WeTap Media
January 1, 2020 - January 1, 2025
Remote-led multi-channel acquisition and digital performance for an e-commerce client; rebuilt paid media structure, led SEO and CRM workflows, delivering significant revenue growth (e.g., 319% uplift, revenue from £25k to £104k monthly).

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Healthcare