Available to hire
Hi, I’m Aline Davila, a Brazilian Social Media Strategist with experience in content creation, organic performance, and branding for brands and industry specialists across different niches. I focus on strategy, storytelling, and data analysis, delivering proven results. I’m fluent in English and Portuguese.
I craft strategic content plans, create scripts and multi-format content (reels, carousels, videos, educational and commercial posts), develop visual identities for social media, including templates and brand guides; monitor KPIs, manage communities, and coordinate paid traffic campaigns for growth and lead generation.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Social Media Strategist at Capital Trend Group
December 1, 2024 - PresentStrategic content planning for brands and experts, aligning communication, positioning, and business objectives; creation of scripts, copy, and multi-format content (reels, carousels, videos, educational and commercial posts); development of visual identities for social media, including templates and brand guides; metrics analysis, KPI monitoring, and performance optimization through A/B testing; community management and development of organic funnels (Instagram, Telegram, and YouTube); coordination of paid traffic campaigns focused on growth and lead generation; key achievement: grew a newly structured account by 2,000+ followers in 30 days with below-market cost per follower.
Social Media Specialist at Aga Mentoria Profissional
December 1, 2023 - December 1, 2024Production of strategic content for influencers and mentors in technology, UX, and product fields, aligning communication with brand positioning; development of editorial lines and persuasive narratives; creation of copy for emails, sales pages, and advertising campaigns; structuring of content calendars, organizing launches, campaigns, and marketing activations; writing and optimization of educational materials for mentorship programs and specialized content.
Social Media Specialist at Fluency Academy
February 1, 2022 - December 1, 2022Copywriting and content strategy for the Yowza! info product launch, reaching 20,000+ accounts; development of copy for advertising campaigns, emails, landing pages, and institutional materials; monitoring of copy-related KPIs, analyzing data to optimize performance and conversions; construction of personas and communication archetypes to guide campaigns; creation and optimization of paid ads, ensuring alignment between copy and traffic strategy; coordination of a network of 10 influencers, crafting copy strategies for persuasive content; management of communications and engagement for the Yowza! and Fluency Academy communities.
Education
Postgraduate Certificate in Digital Strategy Management at Grenoble École de Management (France)
September 1, 2024 - December 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
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