I am a Senior Graphic Designer and Creative Director with over 25 years of experience shaping and elevating brand identities through strategic and visually compelling storytelling. I have a proven record of leading cross-functional teams to build brands that resonate emotionally with audiences and drive measurable growth. My expertise spans brand strategy, creative development, multi-channel campaigns, and experiential design to ensure every touchpoint delivers a cohesive narrative. I combine creativity with business insight to deliver work that is both imaginative and effective. From re-branding initiatives to high-profile campaigns, I have designed and directed projects that amplify brand presence, strengthen market positioning, and build lasting customer loyalty. Skilled at inspiring teams and aligning stakeholders, I thrive in dynamic environments where bold ideas meet strategic execution.

Alisa Katan

I am a Senior Graphic Designer and Creative Director with over 25 years of experience shaping and elevating brand identities through strategic and visually compelling storytelling. I have a proven record of leading cross-functional teams to build brands that resonate emotionally with audiences and drive measurable growth. My expertise spans brand strategy, creative development, multi-channel campaigns, and experiential design to ensure every touchpoint delivers a cohesive narrative. I combine creativity with business insight to deliver work that is both imaginative and effective. From re-branding initiatives to high-profile campaigns, I have designed and directed projects that amplify brand presence, strengthen market positioning, and build lasting customer loyalty. Skilled at inspiring teams and aligning stakeholders, I thrive in dynamic environments where bold ideas meet strategic execution.

Available to hire

I am a Senior Graphic Designer and Creative Director with over 25 years of experience shaping and elevating brand identities through strategic and visually compelling storytelling. I have a proven record of leading cross-functional teams to build brands that resonate emotionally with audiences and drive measurable growth. My expertise spans brand strategy, creative development, multi-channel campaigns, and experiential design to ensure every touchpoint delivers a cohesive narrative.

I combine creativity with business insight to deliver work that is both imaginative and effective. From re-branding initiatives to high-profile campaigns, I have designed and directed projects that amplify brand presence, strengthen market positioning, and build lasting customer loyalty. Skilled at inspiring teams and aligning stakeholders, I thrive in dynamic environments where bold ideas meet strategic execution.

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Work Experience

Senior Graphic Designer / Creative Director at Creative Lounge
January 1, 2004 - Present
Led the strategic and creative direction for a global portfolio of brands across fashion, wellness, property, and finance. Developed brand strategies and marketing campaigns, directed global campaigns, elevated client identities, and delivered integrated campaigns across digital, print, and experiential platforms. Built and mentored high-performing creative teams and produced award-winning creative work focused on sustainability, wellbeing, and trust.
Senior Graphic Designer / Brand Manager at Novari Collective
January 1, 2025 - August 21, 2025
Played a key role in strengthening the group’s brand presence through creative design and brand development across digital and print channels. Refined websites, produced newsletters, created marketing assets, directed corporate lifestyle photography, and maintained brand style guides, partnering with marketing and business teams to deliver creative solutions elevating brand perception.
Senior Graphic Designer / Brand Manager at Central Real Capital
January 1, 2024 - August 21, 2025
Combined creative design expertise with strategic brand management for multiple client brands. Designed visual assets for websites, newsletters, marketing collateral, and campaigns tailored to commercial property and finance sectors. Ensured brand consistency and collaborated with teams to deliver projects aligned with business objectives.
Head of Brand / Creative Director at F45 Training
January 1, 2023 - August 21, 2025
As the founding Head of Brand, developed and executed global brand strategy, built brand DNA including visual identity and guidelines, and scaled brand presence to over 60 countries. Designed integrated marketing campaigns, fostered community engagement, and contributed to company IPO on NYSE in 2021, establishing F45 as a disruptive fitness brand internationally.
Senior Graphic Designer / Creative Director / Project Marketing at VFX Print Solutions
January 1, 2004 - August 21, 2025
Graphic Designer at Kraft Foods
January 1, 2002 - August 21, 2025
Head of Design at Citigroup
January 1, 2001 - August 21, 2025
Senior Graphic Designer / Project Marketing at McGrath
January 1, 1999 - August 21, 2025
Senior Graphic Designer / Project Marketing at Advertising & Display Solutions
January 1, 1997 - August 21, 2025

Education

Diploma at School of Visual Arts
January 1, 1992 - January 1, 1994
Certificate IV at Australian Centre of Photography
January 1, 1991 - January 1, 1991
Diploma at University of Technology, Sydney
January 1, 2002 - January 1, 2004
Certificate IV at Shillington College
January 1, 1996 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services