Available to hire
I’m a strategist who lives for the “aha!” moment when a complex idea finally clicks for an audience. My approach blends creativity with a data-backed marketing strategy to build campaigns that are as visually thoughtful as they are effective.
Whether I’m leading national brand campaigns or translating high-level AI and sustainability tech into something accessible and engaging, I focus on creating genuine connections through creativity and culture. I grow brands by making sure every story told is one worth hearing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Advanced
Work Experience
Digital Officer (Social Media) at Adoption UK
August 1, 2023 - PresentDeveloped and executed social media strategy to achieve organizational goals (campaigns, membership, communities, fundraising). Created engaging social media content and fostered audience interaction with the adoption community. Analyzed data to inform social media strategy and supported data-driven decision-making. Authored compelling copy for various channels (magazine, website, social media, newsletters). Supported website upkeep, content creation, and adherence to EDI standards.
Digital Marketing & Social Media Executive at Cyferd AB
April 1, 2024 - October 6, 2025Managed social media presence and created engaging multi-media content for Cyferd and Cyferd ASEA across Instagram, TikTok, LinkedIn, and Twitter. Supported marketing campaigns and initiatives including launches, giveaways, and competitions. Assisted in creating and managing digital advertising campaigns (Google Ads, social media ads) and monitored performance to optimize results.
Marketing Strategist at Vegger AB
January 1, 2025 - October 6, 2025Remote marketing strategist developing and executing multi-channel campaigns to drive growth, brand awareness, and pipeline. Analyzed data to inform strategy; collaborated with cross-functional teams to align objectives and maximize impact.
B2B Content and Communications Officer at Birmingham City University
August 1, 2023 - October 6, 2025Led B2B content and communications for university initiatives; produced and distributed content to engage industry partners; supported marketing campaigns; measured and improved engagement metrics.
Digital Product Launch Executive at Leicester, UK
June 1, 2023 - October 6, 2025Coordinated product launch campaigns for new digital offerings; collaborated with product, marketing, and sales teams; managed timelines, assets, and cross-channel promotions to maximize launch impact.
Website, E-Commerce, & Social Media Manager at Dunelm
March 1, 2021 - October 6, 2025Managed website, e-commerce, and social media presence; created content; ran campaigns; improved engagement and traffic; supported multi-channel marketing efforts in a remote setup.
Digital Officer (Social Media) at Adoption UK
April 1, 2024 - October 6, 2025Developed and executed social media strategy to achieve organizational goals (campaigns, membership, communities, fundraising). Created engaging social media content and fostered audience interaction within the adoption community. Analyzed data to inform social media strategy and support data-driven decision-making. Authored compelling copy for various channels (magazine, website, social media, newsletters) and ensured brand consistency across all materials. Supported website upkeep, content creation, and adherence to EDI standards.
Digital Marketing & Social Media Executive at Cyferd AB
April 1, 2024 - October 6, 2025Managed social media presence and created engaging multi-media content for Cyferd and Cyferd USA across Instagram, TikTok, LinkedIn, and Twitter. Supported marketing campaigns and initiatives, including launches, give aways, and competitions. Assisted in creating and managing digital advertising campaigns (Google Ads, social media ads) and monitored performance to optimize results.
B2B Content and Communications Officer at Birmingham City University
August 1, 2023 - October 6, 2025Led B2B content and communications efforts, coordinating across channels to support recruitment and engagement with business partners in Birmingham, UK.
Digital Product Launch Executive at Unknown
June 1, 2023 - October 6, 2025Coordinated digital product launches and go-to-market activities, working with cross-functional teams to ensure timely delivery and alignment with business objectives.
Web Site, E-Commerce, & Social Media Manager at Dunelm
March 1, 2021 - October 6, 2025Responsible for website management, e-commerce activities, and social media presence for remote UK operations.
Marketing Strategist at Vegger AB
January 1, 2025 - October 6, 2025Developed marketing strategy for Vegger AB and led social media engagement across a Sweden-based remote role.
Digital Communications Officer at Adoption UK
August 1, 2023 - December 1, 2025Led national brand campaigns including Breaking the Barriers and The Adoption Barometer, driving awareness and engagement. Managed multi-channel marketing across social, email, podcasts, and web, growing reach through creative, audience-first content. Used data insights to refine tone, timing, and messaging, ensuring campaigns achieved measurable impact and resonance. Supported the development of a cross-functional marketing strategy, maintaining consistency in brand tone and identity.
Brand Marketing Strategist at Vegger AB
August 1, 2024 - February 1, 2025Simplified complex AI and SaaS concepts into engaging multimedia B2B content to drive accessible brand storytelling. Developed high-impact sales enablement materials and campaign messaging for product launches and lead-nurturing journeys. Partnered with technical teams to ensure commercial alignment and accuracy.
Marketing & Content Specialist at Cyferd
August 1, 2023 - June 1, 2024Marketing & content specialist responsible for creating engaging B2B multimedia content and supporting multi-channel campaigns.
Digital Product Launch Executive at Dunelm
March 1, 2021 - June 1, 2023Led digital product launch initiatives, coordinating cross-functional teams to plan, test, and execute go-to-market activities.
Website, E-commerce, & Social Media Manager at International Water Solutions / MYDIS
March 1, 2020 - March 1, 2021Managed website, e-commerce, and social media presence, delivering content and campaigns for digital marketing.
Education
BA at De Montfort University
January 1, 2014 - January 1, 2018International Baccalaureate at International School of Singapore
January 1, 2010 - January 1, 2013BA Interior Design & Architecture at De Montfort University
January 1, 2014 - January 1, 2018International Baccalaureate at International School of Singapore
January 1, 2010 - January 1, 2013BA at De Montfort University
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Non-Profit Organization, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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