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As a seasoned Demand Generation Leader with over 15 years of experience, building high-performing marketing teams and scalable systems that drive measurable growth is nothing new for me. My passion lies in creating data-driven strategies that accelerate pipeline development while also building trust and a loyal audience. I thrive in fast-paced, high-growth environments, where innovation and agility are encouraged. Throughout my career, I’ve led marketing transformations, from establishing foundational processes and brand positioning to launching integrated campaigns that deliver results. Known for my collaborative leadership style, I’m deeply committed to mentoring talent, fostering cross-functional alignment, and empowering teams to exceed goals. I bring a mix of strategic vision and hands-on execution to every challenge, ensuring marketing efforts don’t just create awareness, but tangible business impact.…As a seasoned Demand Generation Leader with over 15 years of experience, building high-performing marketing teams and scalable systems that drive measurable growth is nothing new for me. My passion lies in creating data-driven strategies that accelerate pipeline development while also building trust and a loyal audience. I thrive in fast-paced, high-growth environments, where innovation and agility are encouraged. Throughout my career, I’ve led marketing transformations, from establishing foundational processes and brand positioning to launching integrated campaigns that deliver results. Known for my collaborative leadership style, I’m deeply committed to mentoring talent, fostering cross-functional alignment, and empowering teams to exceed goals. I bring a mix of strategic vision and hands-on execution to every challenge, ensuring marketing efforts don’t just create awareness, but tangible business impact.

Alison C. Fisher

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As a seasoned Demand Generation Leader with over 15 years of experience, building high-performing marketing teams and scalable systems that drive measurable growth is nothing new for me. My passion lies in creating data-driven strategies that accelerate pipeline development while also building trust and a loyal audience. I thrive in fast-paced, high-growth environments, where innovation and agility are encouraged. Throughout my career, I’ve led marketing transformations, from establishing foundational processes and brand positioning to launching integrated campaigns that deliver results. Known for my collaborative leadership style, I’m deeply committed to mentoring talent, fostering cross-functional alignment, and empowering teams to exceed goals. I bring a mix of strategic vision and hands-on execution to every challenge, ensuring marketing efforts don’t just create awareness, but tangible business impact.…As a seasoned Demand Generation Leader with over 15 years of experience, building high-performing marketing teams and scalable systems that drive measurable growth is nothing new for me. My passion lies in creating data-driven strategies that accelerate pipeline development while also building trust and a loyal audience. I thrive in fast-paced, high-growth environments, where innovation and agility are encouraged. Throughout my career, I’ve led marketing transformations, from establishing foundational processes and brand positioning to launching integrated campaigns that deliver results. Known for my collaborative leadership style, I’m deeply committed to mentoring talent, fostering cross-functional alignment, and empowering teams to exceed goals. I bring a mix of strategic vision and hands-on execution to every challenge, ensuring marketing efforts don’t just create awareness, but tangible business impact.

Available to hire

As a seasoned Demand Generation Leader with over 15 years of experience, building high-performing marketing teams and scalable systems that drive measurable growth is nothing new for me. My passion lies in creating data-driven strategies that accelerate pipeline development while also building trust and a loyal audience.

I thrive in fast-paced, high-growth environments, where innovation and agility are encouraged. Throughout my career, I’ve led marketing transformations, from establishing foundational processes and brand positioning to launching integrated campaigns that deliver results.

Known for my collaborative leadership style, I’m deeply committed to mentoring talent, fostering cross-functional alignment, and empowering teams to exceed goals. I bring a mix of strategic vision and hands-on execution to every challenge, ensuring marketing efforts don’t just create awareness, but tangible business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Fractional CMO at DataStealth

October 1, 2024 - April 30, 2025

Hired a marketing team including web designer/developer, Content Manager, and Marketing Strategist. Developed a comprehensive marketing strategy for DataStealth's new product and led the execution with the newly formed team. Produced 42 sales calls within 3 months of launching campaigns, resulting in 3 closed deals and several opportunities in the sales pipeline.

Founder at Techspin Marketing Group Inc.

May 1, 2022 - Present

Built a successful marketing agency and scaled to six figures in revenue within the first 8 months. Created creative lead funnels via email and LinkedIn to build a high-quality lead pipeline. Launched a podcast interviewing SaaS founders to build relationships with prospects, recording over 30 episodes. Served tech and local businesses; notable clients included Portainer, Shift, DataStealth, and Devpost. Increased agency margins by 20% through AI-enabled operational efficiencies.

Director of Marketing at Dyspatch

April 1, 2020 - March 31, 2022

Started as a one-person team and scaled to five marketers with specialized roles. Increased lead volume by 33% in the first 3 months and grew marketing-generated opportunities by over 400% within a year. Led development of the marketing strategy, persona-based messaging, and multi-channel execution. Managed a $500K/year budget, oversaw website redesign, and guided branding. Regularly tested growth strategies and generated 470+ leads from an influencer campaign on LinkedIn (CPL $8.50, SQL rate 35%). Managed multiple agencies and formed strategic partnerships with major email service providers, driving high-quality leads and opportunities.

Marketing Manager at Flytographer

June 1, 2018 - March 31, 2020

Managed the marketing team (2 specialists, 3 contractors) and led quarterly planning from creative concept to campaign execution. Developed customer personas through a large survey, implemented an influencer strategy resulting in a 30% YoY sales increase with partners like Jillian Harris and Kaitlyn Bristowe. Executed paid campaigns on Facebook and Google Ads with positive ROI (CPA target of $100 achieved as $80). Led SEO efforts, increased newsletter subscribers from 8 to 25 per day, ran successful referral campaigns (30% sales lift), and enhanced marketing automation in ActiveCampaign. Built cross-promotional partnerships and drove growth through data-driven testing and Jira project management.

Marketing Manager at RevenueWire

July 1, 2015 - July 31, 2018

Managed marketing operations across three business units (RevenueWire, Affiliatewire, Constant Content). Established cross-promotion partnerships, ran high-impact Google AdWords campaigns, developed account-based marketing programs, and sponsored LinkedIn content to generate high-profile leads. Led SEO initiatives, redesigned lead flows in Salesforce, migrated from InfusionSoft to Salesforce for Constant Content, and trained Salesforce users. Executed Pardot-based email campaigns and used Tableau for ROI reporting.

Marketing Consultant at Rethink Learning Inc.

July 1, 2014 - July 1, 2015

CRM and marketing consultant providing guidance on automation, growth strategies, and cross-functional alignment to scale marketing initiatives.

Marketing Automation Specialist at Seeker Solutions Inc.

January 5, 2013 - April 10, 2014

Specialized in marketing automation and campaign orchestration to drive efficiency and scale content-driven demand generation.

CRM and Marketing Consultant at Rethink Learning Inc.

July 1, 2014 - July 1, 2015

CRM and marketing automation consulting; provided guidance on marketing tech stacks and process improvements.