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Hi 👋, I am Ali, a creative with over ten years of experience creating, future-facing brands, products and services. I’ve worked across EMEA and APAC doing a range of digital design, branding, creative direction, content creation, motion design and management of creative teams. I approach my work with empathy, a human-centric mindset, and a data-driven approach. I am at my best when collaborating with diverse teams and individuals to find creative solutions to complex challenges.…Hi 👋, I am Ali, a creative with over ten years of experience creating, future-facing brands, products and services. I’ve worked across EMEA and APAC doing a range of digital design, branding, creative direction, content creation, motion design and management of creative teams. I approach my work with empathy, a human-centric mindset, and a data-driven approach. I am at my best when collaborating with diverse teams and individuals to find creative solutions to complex challenges.

Alison Wallace

Brand Designer, Creative Director, Product Designer, +1

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Hi 👋, I am Ali, a creative with over ten years of experience creating, future-facing brands, products and services. I’ve worked across EMEA and APAC doing a range of digital design, branding, creative direction, content creation, motion design and management of creative teams. I approach my work with empathy, a human-centric mindset, and a data-driven approach. I am at my best when collaborating with diverse teams and individuals to find creative solutions to complex challenges.…Hi 👋, I am Ali, a creative with over ten years of experience creating, future-facing brands, products and services. I’ve worked across EMEA and APAC doing a range of digital design, branding, creative direction, content creation, motion design and management of creative teams. I approach my work with empathy, a human-centric mindset, and a data-driven approach. I am at my best when collaborating with diverse teams and individuals to find creative solutions to complex challenges.

Available to hire

Hi 👋, I am Ali, a creative with over ten years of experience creating, future-facing brands, products and services. I’ve worked across EMEA and APAC doing a range of digital design, branding, creative direction, content creation, motion design and management of creative teams. I approach my work with empathy, a human-centric mindset, and a data-driven approach. I am at my best when collaborating with diverse teams and individuals to find creative solutions to complex challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Brand Designer (P5) at Remote

January 1, 2024 - Present

Digital design generalist focusing on brand development, design automation and workflow efficiency. Led two high-impact projects within eight months: Developed and implemented a comprehensive Digital Asset Management (DAM) and templating system, automating 60% of incoming brand design requests. Established a structured briefing framework and streamlined design processes.

Lead Brand Designer at Hotjar

January 1, 2022 - January 1, 2024

Lead and collaborated in a high-performing design team, producing award-winning designs and delivering significant business impact. Took Hotjar through a rebrand in 2022, redesigning and implementing various micro-identities within our marketing websites, socials, OOH, paid channels and multi-product.

Senior Growth Designer at SumUp

January 1, 2020 - January 1, 2022

Spearheaded the design and creative strategy for the growth of SumUp within the online marketing team, working closely with copywriters and brand managers. Designed and facilitated workshops in both the design chapter and in cross functional teams, based on brand awareness.

Host & Mentor at Ladies, Wine and Design

January 1, 2022 - Present

Design & Host a monthly event series centering around connecting, supporting, and empowering women in creative fields. Mentor between 3-5 female identifying creatives each year.

Founder & Creative Director at FVRNITURE

January 1, 2019 - January 1, 2022

Brand & Product Designer at Freelance

January 1, 2014 - January 1, 2020