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Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections. I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.…Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections. I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.

Alka Shahi

Digital Marketer, Content Strategist, Content Creator, +5

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Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections. I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.…Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections. I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.

Available to hire

Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections.

I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Communications Coordinator at Supply Chain Canada - West

October 1, 2025 - April 1, 2026

Grew LinkedIn community from 8,000 to 13,000+ followers (+62%) through targeted content strategy, consistent brand messaging, and audience engagement. Increased event registrations by 80% through refined audience targeting, campaign messaging frameworks, and segmented outreach. Led multi-channel content strategy across email (Mailchimp), LinkedIn, and events—driving measurable increases in engagement and community visibility. Produced weekly social content, email newsletters, and event promotion materials aligned with organizational brand standards across Western Canada.

Digital Marketing Manager at Concentrix (Meta/Facebook Client)

October 1, 2020 - December 31, 2022

Managed digital marketing campaigns for Meta (Facebook) across Southeast Asian markets, advising clients on messaging, audience targeting, and campaign strategy. Delivered data-driven recommendations that improved campaign ROI and optimized ad spend across paid social channels using Meta Ads Manager. Conducted creative A/B testing and audience segmentation to improve conversion rates and reduce cost-per-acquisition. Produced performance dashboards and reports translating multi-channel analytics into clear, actionable insights for stakeholders.

Senior Account Manager — Marketing Enablement at LinkedIn

March 1, 2023 - April 30, 2024

Developed content frameworks to improve cross-market messaging and campaign impact across LinkedIn Talent Solutions in three markets simultaneously. Partnered with product, sales, and marketing teams to drive audience understanding and platform adoption among enterprise clients. Achieved Silver certification in LinkedIn Talent Solutions—advanced proficiency in learning methodologies and marketing enablement. Supported B2B client campaigns, stakeholder engagement strategies, and digital marketing optimization across Southeast Asia.

Project Manager — Marketing at Southern Alberta Institute of Technology (SAIT)

September 1, 2024 - December 1, 2024

Managed project timelines, stakeholder communications, and marketing deliverables using Agile methodologies. Supported marketing strategy for WIN Million Hearts volunteer initiative, coordinating outreach and content production. Applied PMBOK and Agile frameworks to coordinate cross-functional teams and communicate progress to senior stakeholders.

Marketing & Community Engagement Volunteer at Women in Supply Chain Association (WISC)

January 1, 2025 - Present

Designed digital outreach strategies and content supporting community initiatives across Western Canada. Promoted WISC events through LinkedIn and email campaigns, strengthening brand presence and community engagement.