Alka Shahi
Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives…
About
Hi, I’m Alka Shahi, a results-driven Digital Marketing and Content Strategy professional with 8+ years of experience delivering multi-channel campaigns, growing engaged audiences, and translating complex narratives into compelling content. I’m passionate about turning data into stories that drive growth and meaningful connections.
I created Campus to Career, a biweekly newsletter with 2,982 subscribers, built entirely through organic strategy. I’ve led email marketing, paid social (Meta/Google), SEO, and performance reporting across corporate, nonprofit, and mission-driven environments, and I’m Google Analytics and Google Ads certified.
- 5 years' experience
- Joined May 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Education
- Professional Services
- Non-Profit Organization
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Work experience· 5 roles
Grew LinkedIn community from 8,000 to 13,000+ followers (+62%) through targeted content strategy, consistent brand messaging, and audience engagement. Increased event registrations by 80% through refined audience targeting, campaign messaging frameworks, and segmented outreach. Led multi-channel content strategy across email (Mailchimp), LinkedIn, and events—driving measurable increases in engagement and community visibility. Produced weekly social content, email newsletters, and event promotion materials aligned with organizational brand standards across Western Canada.
Designed digital outreach strategies and content supporting community initiatives across Western Canada. Promoted WISC events through LinkedIn and email campaigns, strengthening brand presence and community engagement.
Managed project timelines, stakeholder communications, and marketing deliverables using Agile methodologies. Supported marketing strategy for WIN Million Hearts volunteer initiative, coordinating outreach and content production. Applied PMBOK and Agile frameworks to coordinate cross-functional teams and communicate progress to senior stakeholders.
Education· 6
Certifications and awards· 13
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