Maintained and analyzed employee data using Excel to ensure accuracy and consistency for HR records, employee demographics, and departmental information. Created interactive dashboards and visual reports with Power BI to track employee data trends, workforce metrics, and organizational insights. Generated detailed KPI reports focusing on attrition rates, gender ratios, and employee performance to aid strategic decision-making. Managed People Plan software for personal cost development budgeting, forecasting HR expenses, and optimizing workforce costs to align with organizational goals. Handled all employee data in Personio software, maintaining accurate records and extracting detailed reports for HR analysis and decision-making. Maintained and updated HR databases, employee records, and personnel files with confidential information, ensuring accuracy and compliance with data protection regulations.

Meta Ads Manager at Star Entertainment GmbH

February 28, 2025 - August 14, 2025

Managed and optimized over 1,000 Meta ads across multiple cities and countries, ensuring maximum reach and engagement. Developed and tested diverse ad copies to enhance audience targeting and conversion rates. Scaled and managed high-budget ad campaigns while optimizing cost-per-click (CPC) and return on ad spend (ROAS). Implemented A/B testing strategies to refine creatives, audience segments, and bidding tactics. Collaborated with creative teams to develop high-performing visuals and copy tailored to different markets.

Performance Marketing Specialist at Herborganic (Freelance)

December 31, 2021 - August 14, 2025

Developed and executed Meta Ads (Facebook & Instagram) campaigns, optimizing for KPIs such as engagement rate, click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to maximize performance. Created and optimized high-converting landing pages focusing on clear CTAs, user experience, and A/B testing to improve lead generation and customer acquisition.

Digital Marketing Specialist at The Home Bubble (Freelance)

February 28, 2023 - August 14, 2025

Designed visually appealing marketing materials using Canva and CapCut, including social media graphics, ads, banners, and promotional content aligned with brand guidelines. Built and managed e-commerce stores on Shopify, overseeing product listings, SEO optimization, inventory management, and promotional strategies to drive online sales.

Senior Account Assistant at Itribe Solutions LTD

December 31, 2017 - August 14, 2025

Managed financial data daily, prepared presentations on financial reports, and performed payroll activities. Coordinated and managed payment and billing details of external service providers, contractors, and vendors. Supported the Financial Team regarding accounts payable, accounts receivable, and credit control. Consistently demonstrated strong work ethics and attention to work-related skills.

Business Analyst (Certification from Udemy) at Random Training Data Sets

June 30, 2022 - August 14, 2025

Worked on three end-to-end projects collecting training data sets from different websites over three months. Used Power BI features for data visualizations to create customized reports and dashboards. Linked Power BI with Microsoft Excel. Applied software development life cycle knowledge and Scrum Agile methodologies. Performed payroll activities management.

Digital Marketing Specialist at United States

January 31, 2023 - August 14, 2025

Developed and executed performance marketing campaigns focusing on key channels such as PPC, social media advertising, email marketing, and affiliate networks to drive conversions and achieve KPIs. Managed digital ad campaigns on platforms including Facebook Ads (Meta), optimizing ROI through targeted audience segmentation and A/B testing. Analyzed campaign performance using tools like Google Analytics, Facebook Analytics, and Excel; monitored metrics such as CTR, CPC, conversion rates, and ROI to identify trends and improvement areas. Collaborated with creative teams to develop engaging ad creatives, landing pages, and content assets aligned with campaign objectives and audience preferences. Implemented retargeting strategies to re-engage potential customers, resulting in improved conversion rates and reduced customer acquisition costs. Optimized ad spend budgets, reallocating resources based on performance data to maximize campaign effectiveness and ensure efficient use of marketing