I am a Berlin-based Art Director with over 9 years of experience in creative and marketing across Asia and Europe. My passion lies in creative advertising, where I have been fortunate to work with leading brands and contribute to award-winning projects. I thrive in collaborative environments and love bringing innovative ideas to life. Throughout my career, I've taken on lead roles in diverse projects ranging from film commercials to visually engaging brand campaigns. My journey has allowed me to travel across multiple countries, fostering a rich and diverse perspective on design and branding. I am always eager to take on new challenges and push the boundaries of creativity.…

Allison S. Cheng

I am a Berlin-based Art Director with over 9 years of experience in creative and marketing across Asia and Europe. My passion lies in creative advertising, where I have been fortunate to work with leading brands and contribute to award-winning projects. I thrive in collaborative environments and love bringing innovative ideas to life. Throughout my career, I've taken on lead roles in diverse projects ranging from film commercials to visually engaging brand campaigns. My journey has allowed me to travel across multiple countries, fostering a rich and diverse perspective on design and branding. I am always eager to take on new challenges and push the boundaries of creativity.…

Available to hire

I am a Berlin-based Art Director with over 9 years of experience in creative and marketing across Asia and Europe. My passion lies in creative advertising, where I have been fortunate to work with leading brands and contribute to award-winning projects. I thrive in collaborative environments and love bringing innovative ideas to life.

Throughout my career, I’ve taken on lead roles in diverse projects ranging from film commercials to visually engaging brand campaigns. My journey has allowed me to travel across multiple countries, fostering a rich and diverse perspective on design and branding. I am always eager to take on new challenges and push the boundaries of creativity.

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Skills

Experience Level

Work Experience

Art Director at HelloFresh | Flink | Upwork Expert
January 1, 2022 - November 28, 2025
Leading creative projects, developing brand identities, and enhancing visual storytelling for various clients across multiple platforms.
Brand Design Lead at Flink
November 1, 2024 - November 1, 2024
Overseeing brand design initiatives and ensuring consistency across all marketing materials.
Senior Brand Designer at Flink
January 1, 2023 - January 1, 2023
Involved in the concept and execution of brand strategies that enhance brand recognition and market position.
Senior Graphic & Motion Designer at Flink
August 1, 2020 - November 28, 2025
Responsible for creating visually engaging content for various channels, including print and digital media.
Art Director at Drink Juice Co Canada
January 1, 2023 - Present
Leading creative direction and branding efforts for Drink Juice Co, focusing on innovative packaging and marketing strategies.
Upwork Expert-Vetted at Upwork
January 1, 2023 - Present
Providing freelance design services and collaborating with clients to fulfill their creative needs.
Art Director at HelloFresh - Freelance
January 1, 2025 - December 31, 2025
Responsible for art direction in global campaigns and TV commercials to enhance brand visibility and engagement.
Brand Design Lead at Flink
August 1, 2022 - November 30, 2024
Leading the brand design team to develop innovative strategies for visual branding across multiple platforms.
Senior Brand Designer at Flink
August 1, 2021 - January 31, 2023
Designing and implementing brand strategies while working closely with various teams to ensure consistent branding.
Freelance at HelloFresh
January 1, 2025 - December 31, 2025
Providing art direction for global TV commercials and advertising campaigns, focusing on creative storytelling through visuals.
Senior Graphic & Motion Designer at Flink
August 1, 2021 - August 31, 2021
Focused on creating dynamic graphics and motion content for advertising campaigns, collaborating with cross-functional teams.
Freelance Art Director at HelloFresh
January 1, 2025 - December 31, 2025
Tasked with overseeing art direction for various global advertising campaigns, including TV commercials.

Education

Master of Arts (MA) at HMKW University of Applied Sciences
January 1, 2016 - January 1, 2018
Bachelor of Arts at Communication University of China
January 1, 2012 - January 1, 2016
Master of Arts (MA), Communication Design at HMKW University of Applied Sciences
October 1, 2016 - October 1, 2018
Bachelor of Arts, Commercial and Advertising Art at Communication University of China
September 1, 2012 - July 1, 2016
Master of Arts (MA) at HMKW University of Applied Sciences
January 1, 2016 - January 1, 2018
Bachelor of Arts at Communication University of China
January 1, 2012 - January 1, 2016
Master of Arts (MA), Communication Design at HMKW University of Applied Sciences
January 1, 2016 - January 1, 2018
Bachelor of Arts, Commercial and Advertising Art at Communication University of China
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services

Skills

Experience Level