Available to hire
I am an inquisitive marketing professional with three years of agency experience strategizing and implementing paid media plans across various business industries. My focus has been on developing marketing strategies that connect organizations with their targeted audiences and help them meet their goals. I am eager to find new opportunities that will allow me to grow and further refine my skills in digital marketing.
Work Experience
Media Buying Analyst at Haberman
November 30, 2023 - Present- Created, executed, reported, and billed paid media strategies across programmatic and paid social channels for clients in CPG, Finance, and Government sectors.
- Aided in developing the agency’s internal self-serve media buying practice, including creating platform best practices, financial process refinement, and standardized operating procedures.
- Instituted in-house programmatic buying in agency with The Trade Desk as the main DSP partner and managed programmatic financial tracking.
Media Coordinator at KC Truth
August 14, 2022 - November 29, 2023- Planned and executed multi-channel media campaigns for B2B, B2C, and Healthcare clients, emphasizing programmatic media and B2B publisher strategies.
- Managed campaigns across various platforms including The Trade Desk, Meta, TikTok, LinkedIn, and Google Ads for multiple clients.
- Conducted monthly performance analyses and provided quarterly reporting insights that shaped broader media strategies.
Education
BS in Public Relations and History at Iowa State University
August 22, 2016 - December 20, 2019Qualifications
Industry Experience
Consumer Goods, Financial Services, Government, Healthcare, Media & Entertainment
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