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Hi, I’m Aliza Safira Salsabila Purwanto, a marketing strategist with hands-on experience in social media marketing, influencer partnerships, and cross-market campaigns across APAC. I love turning data-driven insights into creative, impact-focused plans that grow brand awareness and sales. From leading KOL programs for beauty brands to launching viral campaigns, I thrive in fast-paced environments, stay adaptable, and enjoy collaborating with diverse teams. I’m always eager to learn new skills and take on fresh challenges in evolving markets.…Hi, I’m Aliza Safira Salsabila Purwanto, a marketing strategist with hands-on experience in social media marketing, influencer partnerships, and cross-market campaigns across APAC. I love turning data-driven insights into creative, impact-focused plans that grow brand awareness and sales. From leading KOL programs for beauty brands to launching viral campaigns, I thrive in fast-paced environments, stay adaptable, and enjoy collaborating with diverse teams. I’m always eager to learn new skills and take on fresh challenges in evolving markets.

Aliza Safira Salsabila Purwanto

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +2

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Hi, I’m Aliza Safira Salsabila Purwanto, a marketing strategist with hands-on experience in social media marketing, influencer partnerships, and cross-market campaigns across APAC. I love turning data-driven insights into creative, impact-focused plans that grow brand awareness and sales. From leading KOL programs for beauty brands to launching viral campaigns, I thrive in fast-paced environments, stay adaptable, and enjoy collaborating with diverse teams. I’m always eager to learn new skills and take on fresh challenges in evolving markets.…Hi, I’m Aliza Safira Salsabila Purwanto, a marketing strategist with hands-on experience in social media marketing, influencer partnerships, and cross-market campaigns across APAC. I love turning data-driven insights into creative, impact-focused plans that grow brand awareness and sales. From leading KOL programs for beauty brands to launching viral campaigns, I thrive in fast-paced environments, stay adaptable, and enjoy collaborating with diverse teams. I’m always eager to learn new skills and take on fresh challenges in evolving markets.

Available to hire

Hi, I’m Aliza Safira Salsabila Purwanto, a marketing strategist with hands-on experience in social media marketing, influencer partnerships, and cross-market campaigns across APAC. I love turning data-driven insights into creative, impact-focused plans that grow brand awareness and sales.

From leading KOL programs for beauty brands to launching viral campaigns, I thrive in fast-paced environments, stay adaptable, and enjoy collaborating with diverse teams. I’m always eager to learn new skills and take on fresh challenges in evolving markets.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Lead for Regular KOL Malaysia Market at Glad 2Glow

July 1, 2025 - Present

Crafted and executed monthly marketing campaigns through influencer marketing with budget optimization; crafted viral-ready and impactful launch campaigns for skincare, makeup, and bodycare products; generated 110 social media contents from nano to micro KOLs month-to-month aligned with brand purpose; achieved 87M views/impressions in total driving sales from TikTok and Instagram contents; led the team to consistently hit monthly KPIs and improved MoM views/impressions by 48% on TikTok and 59% on Instagram.

Brand Marketing Specialist at Glad 2Glow

January 1, 2025 - June 1, 2025

Generated 120 social media contents from nano to micro KOLs monthly on average aligned with brand purpose; achieved 8M GMV max on TikTok and 30M Boost Views on Instagram monthly on average; 70% success rate negotiating with KOLs to do free cross-post content from TikTok to Instagram and vice versa; led the Instagram team in the Philippines market and increased boost views/impressions by 923%; handled influencer marketing campaigns for beauty markets in Indonesia, Philippines, and Malaysia.

KOL Specialist at PT Mindo Small Business Solutions

August 1, 2024 - December 1, 2024

Handled end-to-end KOL marketing processes for various campaigns of L’Oréal Group; met targets for KOL recruitment in the first month after arrival; generated storyline for a Garnier campaign in the first month; revised up to 25 contents daily on average with zero errors.

Freelance Content Creator in Beauty Marketing at Self-Employed / Freelance

July 1, 2023 - Present

Took on a freelance role creating beauty-focused content for multiple brands; collaboration with over 20 brands; produced content with 4.3M impressions in 24 hours; grew the @vilainelasson TikTok channel with an 8.72% growth rate; generated an average of 30 content pieces monthly with stable views (58.7% growth).