Content marketing professional specializing in thought leadership, executive positioning, content strategy, multi-channel marketing, persona-based messaging, SEO, and educational content. I create blogs, articles, case studies, webinars, white papers, and email campaigns that drive engagement and lead generation across inbound channels. I'm a hands-on contributor who translates executive expertise into actionable marketing assets and compelling narratives. I'm seeking a role focused on content development and audience engagement where I can make a measurable impact.…

Allison Monohan

Content marketing professional specializing in thought leadership, executive positioning, content strategy, multi-channel marketing, persona-based messaging, SEO, and educational content. I create blogs, articles, case studies, webinars, white papers, and email campaigns that drive engagement and lead generation across inbound channels. I'm a hands-on contributor who translates executive expertise into actionable marketing assets and compelling narratives. I'm seeking a role focused on content development and audience engagement where I can make a measurable impact.…

Available to hire

Content marketing professional specializing in thought leadership, executive positioning, content strategy, multi-channel marketing, persona-based messaging, SEO, and educational content. I create blogs, articles, case studies, webinars, white papers, and email campaigns that drive engagement and lead generation across inbound channels. I’m a hands-on contributor who translates executive expertise into actionable marketing assets and compelling narratives. I’m seeking a role focused on content development and audience engagement where I can make a measurable impact.

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Work Experience

Marketing Manager at MIS Solutions
July 1, 2024 - December 1, 2025
Delivered 145 MQLs through thought leadership content, blogs, and email campaigns targeting IT and business leaders; improved campaign efficiency by 30% through inbound content workflows and nurture strategies in HubSpot; increased webinar attendance and engagement by 40% with educational and thought leadership content; optimized content using performance metrics for lead generation and audience growth.
Marketing Consultant at Screaming Squirrel Media
November 1, 2023 - Present
Increased client content engagement by 35% through thought leadership blogs, case studies, white papers, and email campaigns; optimized content for SEO, boosting organic traffic by 28%; developed messaging frameworks and persona-based content strategies that strengthened brand positioning; collaborated with stakeholders to translate executive expertise into actionable marketing assets.
Content Management Consultant at Freelance
October 1, 2023 - July 1, 2024
Boosted client website traffic by 25% through SEO-optimized messaging frameworks; enhanced brand authority via persona-based content strategies across multiple industries; conducted market research to inform content positioning and thought leadership initiatives.
Senior Marketing Manager at Snap Tech IT
March 1, 2020 - November 1, 2023
Generated 145 highly targeted MQLs from integrated campaigns by creating educational blogs, case studies, webinars, and podcasts; increased internal sales efficiency by 20% via Client Insights Program capturing buyer journey data for content creation; improved email nurture engagement by 35% through targeted campaign optimization.

Education

B.A. Corporate Journalism at Auburn University
January 11, 2030 - January 28, 2026

Qualifications

HubSpot Inbound
January 11, 2030 - January 28, 2026
HubSpot Sales Hub
January 11, 2030 - January 28, 2026
Salesforce Trailblazer
January 11, 2030 - January 28, 2026

Industry Experience

Professional Services, Software & Internet, Healthcare, Manufacturing, Non-Profit Organization
    Content Development in IT Space
    This portfolio highlights B2B writing projects focused on technology, cybersecurity, and professional services. The samples reflect my ability to step into client projects quickly, understand complex subject matter, and deliver clear, strategic content that supports marketing goals and sales conversations. Examples include case studies, long-form blog and educational articles, solution briefs, service overviews, webinar content, presentation decks, and persona-based messaging frameworks. Across formats, the work demonstrates a practical, results-oriented approach—helping clients educate their audiences, build trust, and move prospects toward action. blog article case studies webcontent…
    Client Content Development
    Developed SEO-optimized blog content for home services and landscaping clients, translating client goals into clear, reader-focused messaging. Organized complex topics into structured, scannable formats aligned with brand voice, readability, and originality requirements. Managed projects independently and delivered polished, publication-ready content on time. blog homeservices…