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Commercial strategy and brand partnerships professional with experience across luxury, fashion, beauty, media-adjacent collaborations, and APAC market development. Previously at L’Oréal Travel Retail Asia Pacific, I worked across a $900M+ brand portfolio covering 14 markets, supporting pricing, promotional strategy, channel frameworks, ROI evaluation, competitor analysis, and regional campaign execution. My work sits at the intersection of commercial structuring, brand positioning, partnership development, and stakeholder management. I have experience shaping proposals, developing partner-facing narratives, framing budgets and commercial models, and aligning creative concepts with business objectives. More recently, I have worked on premium community, hospitality, and investor-facing partnerships, including sponsorship models, venue collaborations, and high-end event concepts. I am particularly suited to projects requiring both commercial discipline and sensitivity to luxury brand codes: defining the partnership model, clarifying scope and deliverables, preparing client-facing proposals, and supporting negotiations toward agreement.…Commercial strategy and brand partnerships professional with experience across luxury, fashion, beauty, media-adjacent collaborations, and APAC market development. Previously at L’Oréal Travel Retail Asia Pacific, I worked across a $900M+ brand portfolio covering 14 markets, supporting pricing, promotional strategy, channel frameworks, ROI evaluation, competitor analysis, and regional campaign execution. My work sits at the intersection of commercial structuring, brand positioning, partnership development, and stakeholder management. I have experience shaping proposals, developing partner-facing narratives, framing budgets and commercial models, and aligning creative concepts with business objectives. More recently, I have worked on premium community, hospitality, and investor-facing partnerships, including sponsorship models, venue collaborations, and high-end event concepts. I am particularly suited to projects requiring both commercial discipline and sensitivity to luxury brand codes: defining the partnership model, clarifying scope and deliverables, preparing client-facing proposals, and supporting negotiations toward agreement.

Ally Lee

Product Marketer, Marketing Analyst, Project Manager, +1

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Commercial strategy and brand partnerships professional with experience across luxury, fashion, beauty, media-adjacent collaborations, and APAC market development. Previously at L’Oréal Travel Retail Asia Pacific, I worked across a $900M+ brand portfolio covering 14 markets, supporting pricing, promotional strategy, channel frameworks, ROI evaluation, competitor analysis, and regional campaign execution. My work sits at the intersection of commercial structuring, brand positioning, partnership development, and stakeholder management. I have experience shaping proposals, developing partner-facing narratives, framing budgets and commercial models, and aligning creative concepts with business objectives. More recently, I have worked on premium community, hospitality, and investor-facing partnerships, including sponsorship models, venue collaborations, and high-end event concepts. I am particularly suited to projects requiring both commercial discipline and sensitivity to luxury brand codes: defining the partnership model, clarifying scope and deliverables, preparing client-facing proposals, and supporting negotiations toward agreement.…Commercial strategy and brand partnerships professional with experience across luxury, fashion, beauty, media-adjacent collaborations, and APAC market development. Previously at L’Oréal Travel Retail Asia Pacific, I worked across a $900M+ brand portfolio covering 14 markets, supporting pricing, promotional strategy, channel frameworks, ROI evaluation, competitor analysis, and regional campaign execution. My work sits at the intersection of commercial structuring, brand positioning, partnership development, and stakeholder management. I have experience shaping proposals, developing partner-facing narratives, framing budgets and commercial models, and aligning creative concepts with business objectives. More recently, I have worked on premium community, hospitality, and investor-facing partnerships, including sponsorship models, venue collaborations, and high-end event concepts. I am particularly suited to projects requiring both commercial discipline and sensitivity to luxury brand codes: defining the partnership model, clarifying scope and deliverables, preparing client-facing proposals, and supporting negotiations toward agreement.

Available to hire

Commercial strategy and brand partnerships professional with experience across luxury, fashion, beauty, media-adjacent collaborations, and APAC market development. Previously at L’Oréal Travel Retail Asia Pacific, I worked across a $900M+ brand portfolio covering 14 markets, supporting pricing, promotional strategy, channel frameworks, ROI evaluation, competitor analysis, and regional campaign execution.

My work sits at the intersection of commercial structuring, brand positioning, partnership development, and stakeholder management. I have experience shaping proposals, developing partner-facing narratives, framing budgets and commercial models, and aligning creative concepts with business objectives. More recently, I have worked on premium community, hospitality, and investor-facing partnerships, including sponsorship models, venue collaborations, and high-end event concepts.

I am particularly suited to projects requiring both commercial discipline and sensitivity to luxury brand codes: defining the partnership model, clarifying scope and deliverables, preparing client-facing proposals, and supporting negotiations toward agreement.

Skills

Power BI

SQL

Python

Experience Level

Power BI

Expert

SQL

Expert

Python

Expert

Language

English

Fluent

French

Advanced

Work Experience

APAC Business Controller at L’Oréal Singapore Pte. - Travel Retail Asia Pacific

July 1, 2022 - February 28, 2026

Owned P&L performance and lifecycle planning for a +$900Mn brand portfolio across 14 markets, driving topline growth, gross margin expansion, cost efficiency and bottom-line performance. Developed pricing, promotional, and channel framework by integrating sell-in/sell-out performance, retailers' dynamics and market competitiveness, improving trade terms and brand margins. Led business planning and financial evaluation for product launches, trade activations and marketing investments across 700+ distribution points, enhancing ROI and regional growth. Partnered with key stakeholders on go-to-market activations, resource allocation, and profitability decisions across marketing, regional sales and operations teams to deliver brand campaigns, in-store animations, and conversion-driving events.

APAC Management Trainee – Corporate and Commercial Finance at L’Oréal Hong Kong Limited - Travel Retail Asia Pacific

July 1, 2021 - June 30, 2022

Built capital efficiency models with Paris headquarters, supporting APAC market competitiveness and reducing APAC FX hedging cost by 11% across 14 currencies. Developed region-wide pricing strategies based on local market conditions, demand signals, and international trade policies, contributing to a 2.3bps increase in gross margin for TRAPAC.

Intern - Infrastructure Private Equity Investment at Resonance Asset Management Ltd.

July 1, 2020 - June 30, 2021

Built investment models (LBO/DCF) for renewable energy projects, supporting multi-scenario yield projections and risk-adjusted returns analysis; delivered investment portfolio, decks, due diligence materials for 7 projects in solar/natural gas/water sectors, averting $40Mn fund exposure risk and securing capital return.

Founder at Seed Solutions Ltd.

July 1, 2020 - June 30, 2021

Founded and scaled a smart retail startup from zero to breakeven in 3 months, leading full-stack development (IoT, cloud, UX, payment), GTM strategy, and B2B partnerships; executed a 10x exit.