Allyson Zelinski
I am a versatile senior graphic designer with expertise across print and digital channels. I craft elevated, cohesive visuals that strengthen brand impact across every touch point.
About
I am a versatile senior graphic designer with expertise across print and digital channels. I craft elevated, cohesive visuals that strengthen brand impact across every touch point. I have specialized experience with CPG brands and packaging design.
- 12 years' experience
- Joined August 2025
Industry experience
- Consumer Goods
- Retail
- Non-Profit Organization
- Wholesale & Distribution
- Manufacturing
- Media & Entertainment
Work experience· 19 roles
Partnered with Art Director on brand evolution across channels, including packaging. Led logo refresh project as part of brand evolution. Spearheaded redesign of Amazon A+ content.
Led a logo refresh project to modernize the brand image. Collaborated with the art director on packaging redesign and overall brand evolution. Created web assets including Amazon A+ content to drive sales. Built mockups and presentations to support the sales team.
Led packaging design process for over 30 SKUs from concept to production (including press checks), elevating brand to #1 in channel and doubling retail sales from 2019 to 2022. Art directed photoshoots and managed relationships with external contractors. Coordinated evolution of brand guides and monitored consistency across channels. Art directed website refresh, built digital assets for email and social, managed asset library. Supported strategy and production for product launch campaigns. Headed design for trade show booth, sustainability report, & shopper marketing activations.
Education
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