Available to hire
I’m a marketing leader with rich experience in lifecycle marketing, audience engagement, and strategic planning & execution. I create value and rapid ROI by clearly communicating the marketing vision, adjusting approaches to optimize results, and broadcasting messaging across channels.
I collaborate on content strategy and drive the content creation process. I’m an effective partner to product marketing on campaigns, promotional efforts, and PR initiatives.
Experience Level
Language
English
Fluent
Work Experience
Marketing Strategist (Contractor) at Apple Arcade
July 1, 2024 - PresentDeveloped and optimized channel engagement and retention strategies through A/B testing and data-driven insights. Led cross-functional collaboration with business teams, product, engineering, and analytics to improve perf metrics including trial-to-paid conversion, downloads, and game play. Designed geo-specific narratives, value propositions, and service education messaging to enhance customer engagement and drive key product behaviors. Managed large-scale, time-sensitive projects with a focus on continuous improvement and strategic execution.
CRM, Retention, and Life Cycle Marketing Consultant at Independent / Self-Employed
June 1, 2024 - October 24, 2025Designed and executed targeted lifecycle marketing campaigns across email, push, SMS, and other channels to nurture customer relationships and drive revenue. Analyzed customer data and behavior to identify retention opportunities and increase customer lifetime value. Developed and recommended CRM testing strategies to optimize customer acquisition, retention, and satisfaction. Partnered with Content Recommendation and Brand Marketing teams to build integrated strategies leveraging personalized programs and new tools to enhance the listener experience.
Director – Audience Engagement & Life Cycle Marketing at SXM / Pandora
March 1, 2023 - October 24, 2025Led the CRM team to drive lifecycle strategy contributing to growth of off-platform ad revenue by 2% to $1.6B, and increased average monthly listening hours by 4% YoY. Implemented email and push best practices for Adobe Campaign and Iterable to optimize campaign capacity and quality, resulting in a 20% YoY improvement in campaign engagement. Collaborated with Analytics and Data Science to revamp A/B testing focused on churn reduction and uncover new optimization opportunities, and presented findings to Senior Leadership. Partnered with Content Recommendation and Brand Marketing to build personalized, multi-channel journeys and expand the listener experience.
Director – Life Cycle & Consumer Strategy at Molekule
November 1, 2021 - October 24, 2025Directed lifecycle marketing and consumer strategy, managing email and push lifecycle messaging for B2C/DTC ecommerce to improve conversions and optimize customer lifetime value, contributing to revenue growth. Collaborated cross-functionally with UX, Analytics, Operations, CS, and Brand/Comms to redesign customer journeys, identify personas, and optimize multi-channel messaging through experiments to drive retention and lifetime value.
Head of Life Cycle Marketing at Atlassian Corporation Plc
June 30, 2021 - October 24, 2025Led lifecycle marketing initiatives for a major software business, driving product-led lifecycle strategies and cross-channel campaigns to accelerate adoption, retention, and value realization across enterprise customers.
Senior Marketing Manager at Electronic Arts, Inc.
June 30, 2016 - October 24, 2025Managed cross-functional teams with UX, Analytics, Operations, CS, and Brand/Communications to build customer journeys, identify personas, and optimize multi-channel messaging to increase retention and LT V. Collaboration across product marketing and localization to scale lifecycle programs for strategic impact.
Senior Strategist – Customer Lifecycle Marketing at Electronic Arts, Inc.
June 30, 2013 - October 24, 2025Supported product marketing by creating email and in-app strategies in Salesforce and internal platforms, from concept through implementation, resulting in ~20% QoQ lifts in product activation and conversion-to-paid licenses. Coordinated cross-functional teams to drive lifecycle initiatives and optimize customer journeys.
Product Marketing & Community Management at POGO.com
June 30, 2013 - October 24, 2025Forecasted and drove $4.2M in downloads and episodic games business for FY13. Built end-to-end processes and managed operations for global marketing campaigns, including A/B testing, campaign optimization, and content prioritization. Collaborated with Analytics to standardize site metrics and monitor KPIs across channels.
Education
B.A. in Psychology at University of California, San Diego
January 11, 2030 - October 24, 2025Coursework in Telecommunications & Film at San Diego State University
January 11, 2030 - October 24, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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